Kate Rouch

CEO

San Francisco, California, United States19 yrs 11 mos experience
Highly Stable

Key Highlights

  • Led marketing strategies at Coinbase to modernize finance.
  • Scaled Meta's user base from 500M to over 3B.
  • Established a Public Affairs marketing team at Meta.
Stackforce AI infers this person is a strategic leader in Fintech and Social Media marketing.

Contact

Skills

Core Skills

MarketingPublic RelationsBrand MarketingProduct MarketingPublic AffairsMarketing StrategyStrategy ConsultingPublic Policy

Other Skills

Corporate AffairsAnalyticsProduct ManagementDigital MediaDigital StrategyNonprofitsInternational DevelopmentSocial Media MarketingCrisis CommunicationsConsultingFacebookStrategic PartnershipsManagementSocial Media

About

Global marketer passionate about using breakthrough creativity to help founders + their disruptive, category defining companies win . 🚀🌚

Experience

Openai

Chief Marketing Officer

Dec 2024 – Present · 1 yr 3 mos

Coinbase

Chief Marketing Officer

Aug 2021 – Dec 2024 · 3 yrs 4 mos

  • I’m Coinbase’s first CMO and lead the global marketing and PR functions as we fight to update today’s outdated financial system - creating a faster, cheaper and fairer future of money.

Meta

Vice President, Global Head of Brand and Product Marketing

May 2010 – Aug 2021 · 11 yrs 3 mos

  • I spent over a decade at Meta where I was one of the company's first marketers and helped scale the user base from 500M to >3B. My most recent role at Meta was leading brand and product marketing for Instagram, WhatsApp, Messenger, and Facebook. I climbed the ranks from a junior product marketer and was ultimately responsible for deploying a $XB budget across the company’s global portfolio of apps and services. These responsibilities included standing up a Public Affairs marketing team as a paid complement to Facebook’s policy efforts around the world. I have deep experience across consumer, developer and policy elite audiences.

The bridgespan group

Consultant

Jan 2006 – Jan 2010 · 4 yrs · san francisco, ca

  • Non-profit affiliate of Bain & Co. Strategy consulting for non-profits, government entities and philanthropies. Majority of work in secondary education, charter schools, and education public policy.

Education

Harvard University

B.A. — History and Literature

Milton Academy

Stackforce found 100+ more professionals with Marketing & Public Relations

Explore similar profiles based on matching skills and experience