Dec 2020 – Nov 2022 · 1 yr 11 mos · India

• I help tell Launchspace's story across our social media channels to improve brand awareness and consideration and drive sales pipeline. Everyday I try to provide an amazing brand experience for our clients, analysts and industry contacts that drives business impact
• 𝗠𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦 : My job is to increase our reach, drive brand engagement, sharing our diverse yet inclusive story and deliver site visits—using information loaded content in the form of workshops or webinars or through our social media channels, and maintaining a coherent internal/external communications
• 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣. I partner with sales, marketing, and executive teams on creative and owned, earned, and paid social media and content marketing strategies to drive business impact — leading a high-impact and remote 5-person staff.

Sep 2020 – Jan 2021 · 4 mos · Milan, Lombardy, Italy

• Social media strategy development and copy writing for 3 Italian Luxury brand
• Content direction for an Italian luxury shoe brand
• Worked on rebranding of a e-commerce fashion and sustainable furniture brand

Mar 2020 – Apr 2020 · 1 mo · Milan, Lombardy, Italy

• Problem : Our aim was to design a communication campaign for the design week with the concept Luxury of water to create awareness on this theme and on action aid work
• Solution : #Check the real price. We wanted people here to check the Real price, referring to the price of water used in producing, The affordability of water in the southern hemisphere, the cost of the effort people paid in getting water every day in the southern hemisphere, and the pricelessness of water. We propose a communication campaign through 3 Water Footprint Pop-Up Stores featuring Fashion, Grocery, Café that display and sell items priced higher than usual and marked by water footprint. The point is to shock people with the high price and make them curious
• My role : Out of the many communication campaigns I proposed Showing the water scarcity in the southern hemisphere in comparison to here/Italy by a TAG on the product. The tag features two sides. On one side we have check the real price. And on the inside, they will be able to see the price, the explanation of the price, and a comparison sentence in the southern hemisphere. If they scan the QR code they will be directed to the Actionaid web page explaining the current projects in the southern hemisphere.
• Learning : Communication is the key. I also understood that people but the 'why' and 'how' of a product rather than 'what'

Jan 2020 – Jun 2020 · 5 mos · Milan, Lombardy, Italy

• Problem : Our aim was to design a communication campaign to increase brand awareness
• Solution : My idea was that instead of trying to sell a product, we should sell the feelings and use the strong story behind it. So my campaigns themes were exactly the beliefs of the brand which are : empowered loved and proud. Then I designed different campaigns under each theme using SMART goal
• Learning : I learnt to use the power of story telling

Nov 2019 – Jan 2020 · 2 mos · Milan, Lombardy, Italy

• Problem : Our main was to find ways to improve their annual report and make it more interesting. Also to come up with a detailed marketing plan of the same
• Solution : Our idea was to include short videos to make the report more interactive
• My role : I took the leadership initiative and responsibility of keeping everything intact. Also I came up with the marketing plan and planning campaigns and events in details
• Learning : I learnt a lot about responsibilities and team work. How important it is for everyone in the team to work together. Influencer marketing, current trends

Sep 2019 – Oct 2019 · 1 mo · Milan, Lombardy, Italy

• Problem : One of our main focus of the project was to come up with ways to make the customer journey worthwhile and also how to hold and attract more local clients. Also the solution had to be feasible, cost effective and easily implementable.
• Solution : We went through the whole customer journey thoroughly and came up with the concept of 'Luxury like home'. We give them 10 things they could do right away to give the customers a feeling of home.
• My contribution : Out of those 10, my idea was to cut down the formality of check in check out process. It was throughly thought starting from the time they land in Italy to home to check in process later and make it interactive. I also suggested to break down the monotonous way of presenting and making it more like a story. It worked out pretty well.
• My learning : The thorough go through of the customer journey, learnt a lot about the luxury hotels the pain points. The way the company appreciated made me realise ' its all about the attention into the details'

Jan 2019 – Jan 2022 · 3 yrs · Vadodara, Gujarat, India

• Have worked with creative teams to develop and execute brand, communication and marketing strategies for multiple businesses across various domains.
• Have worked in multiple campaigns to create marketing funnel, brand awareness and generate sales

Oct 2018 – Jan 2019 · 3 mos · Bangalore Urban district, Karnataka, India

• Worked as lead content creator and social media strategist for AR Rahman concert in Bangalore
• Handled social media accounts
• Worked on a influencer marketing campaign
• Designed many campaigns to create awareness and indirect sales
• Led a team of interns

Sep 2017 – Nov 2018 · 1 yr 2 mos · Bangalore

• Worked as a full time business analyst
• Dealt with more than 2,000 business owners including both small and big business enterprises to help them get financial investments and business loans from investors
• Also handled the franchise side where I came up with different franchise models appropriate for their business