Oct 2024 – Apr 2025 · 6 mos · Seattle, Washington, United States · Hybrid

• Design systems for a programmatic ads company.
• ● Created a cohesive iconography system for the Harbor Design System, to enhance visual consistency and scalability across all product interfaces.
• ● Established a scalable framework for empty state layouts, defining clear usage guidelines based on user scenarios, enhanced visual storytelling through custom Lottie animations.
• ● Developed and standardized accessible color palettes tailored to different data visualization needs (single metrics, categories, positive/negative trends), enabling scalable, inclusive design and reducing custom styling requests by engineering.

Sep 2024 – Jan 2025 · 4 mos · Seattle, Washington, United States · Remote

• Non-profit organization dedicated to empowering first-generation techies.
• ● Led the end-to-end redesign of the Mentor Me Collective landing page, optimizing information architecture to better communicate their mission and value.

Feb 2024 – Aug 2024 · 6 mos · Seattle, Washington, United States · Remote

• Generative research and UX/UI design for a sponsored grad school enterprise service design project.
• ● Conducted user research with 8 SeaTac Airport lobby agents, identified key pain points and opportunities, and derived 4 critical insights to inform design decisions.
• ● Led the design of intuitive interfaces for three key touchpoints: kiosks, AR glasses, and an iOS app.
• ● Integrated LLM agents across these touchpoints to help lobby agents anticipate customer needs and suggest quick resolutions, significantly enhancing productivity.
• ● Presented the final solution to 10 stakeholders from United, who commended the project for balancing business, employee, and customer needs.

Feb 2022 – Feb 2023 · 1 yr · India · Remote

• UX/UI and design systems for a B2B SaaS platform.
• ● Designed an enterprise SaaS dashboard for high-net-worth individuals to securely manage and monitor personal data, resulting in a 20% increase in user engagement.
• ● Created and implemented an intuitive design system in collaboration with a product manager and 2 engineers, ensuring consistency and high usability across platforms.

Apr 2020 – Jun 2023 · 3 yrs 2 mos · India · Remote

• Smallcase (Tickertape): Research, UX/UI and design systems for a FinTech company.
• ● Led end-to-end design for a social media platform for investors on Android and web, resulting in a 120% increase in average session length within a 3 month of launch.
• ● Implemented data-driven design improvements to the watchlisting feature, boosting asset addition to portfolios with conversion rates climbing from 5% to 7% in a month, resulting in higher revenue growth.
• ● Restructured the design system with design tokens in collaboration with a product manager, 3 engineers and 2 content strategists, improving designer-engineer workflow and reducing design QA time by 20%. Ensured all design components were WCAG 2.2 AA compliant, promoting accessibility and usability across the platform.
• ● Contributed to hiring and expanding the design team from 2 to 9 members. Ensured team work-consistency by establishing standardized Figma design templates, and implementing robust design handoff processes.

Oct 2017 – Apr 2020 · 2 yrs 6 mos · India · On-site

• Research, ideation, wireframing and prototyping for a product design agency.
• ● Redesigned a banking iOS app, increasing the Forrester Banking Wave score by 14 points to 77/100, surpassing the global average of 65/100.
• ● Designed an educational MOOC platform for Android and web, achieving an 85% course completion rate.
• ● Improved a telemedicine lab test booking flow on the web, leading to a 30% rise in conversion rates of online lab test bookings.

Nov 2016 – Oct 2017 · 11 mos · India · On-site

• Graphic and web design for a marketing agency.
• ● Undertook creative branding projects for 5+ clients, including designing websites, icons, logos, posters, product packaging, and other graphical assets.