Aug 2024 – Apr 2025 · 8 mos

• Drove creative direction across multiple verticals from ideation to execution.Executed both ATL and BTL campaigns, including festive and CRM initiatives.
• Designed digital marketing collaterals and strategies for Bharat cities, Everyday, Legends, Large Orders, Food on Train, and PVR integrations.
• Focused on long-term brand goals, including Café Goodluck’s rebranding and Restaurant Awards 2024 driving over a crore impressions and votes including viral Boman Irani AI activation.
• Directed and executed festive and brand video/static shoots and campaigns
• Developed brand guidelines for several Zomato verticals.
• Led quirky CRM campaigns- push, email, and WhatsApp
• Balanced brand-building and performance-led digital marketing campaigns using insights and analysis.
• Art-directed brand campaigns like “Zomato vs Zomaito,” Women’s Day, and many others.
• Collaborated on major integrations with Jawan, Spider-Man, Sam Bahadur, and more.
• Spearheaded IPL and World Cup cricket marketing with 10,000+ AI celeb videos and local outreach.
• Championed city-specific marketing for 140+ cities with hyperlocal cultural nuance.
• Drove engagement in Bharat cities like Srinagar and Shillong through tailored campaigns and events.
• Orchestrated events like Repertwarh, Shill-e-Challan, and Cherry Blossom Festival.
• Launched app integrations - AI wishes, quizzes, and Valentine’s Day matches.
• Used consumer insights via research collabs to fine-tune creative strategy continuously.
• Worked on B2B marketing for Delivery Partners and restaurant comms with a functional lens.
• Partnered with top brands like Starbucks, NIC, Vadilal, and McDonald’s for performance campaigns.
• Thrived in a fast-paced, high-impact environment while pushing the brand forward.

Nov 2023 – Jul 2024 · 8 mos

Dec 2022 – Oct 2023 · 10 mos

Aug 2021 – Dec 2022 · 1 yr 4 mos

• Led creative design solutions across diverse industries and brand categories.
• Worked on marquee brands like Maruti Suzuki, Money View, Roca, Max Healthcare, Subway, and Herbalife Nutrition.
• Managed creative collaterals end-to-end from concept to execution across digital and print.
• Collaborated closely with higher management to align creative direction with business objectives.
• Presented creative strategies and campaign ideas directly to clients across sectors.
• Worked closely with client servicing teams to streamline communication and deliverables across multiple brands.
• Contributed to the conceptual and visual direction for high-profile pitch decks.
• Played a key role in pitches for Dabur Gulabari, Godrej Protekt, Cult Fit, Oberoi Hotels, and Money View.
• Adapted quickly to varied brand tones and delivered compelling narratives under tight timelines.
• Strengthened skills in strategy, storytelling, cross-functional collaboration, and team management.
• Art directed multiple video/still shoots for brands like Dabur Gulabri, New Holland Tractors, Herbalife Nutrition etc.

Jan 2020 – Jul 2021 · 1 yr 6 mos

Jun 2019 – Jan 2020 · 7 mos

• Led digital campaigns, product launches, and brochure designs for Amway across multiple categories.
• Directed the complete creative mandate for Lotus during Lotus Fashion Week including AVs, social content, and daily recap videos.
• Conceptualized and art-directed photo and video shoots for various Lotus cosmetic product launches.
• Worked on Dabur brands like Honitus and Fem, driving digital and print creatives for health and skincare
• Revamped the entire visual identity and communication style for Studds Helmets
• Delivered end-to-end campaign execution from ideation to production for diverse consumer brands.
• Collaborated with cross-functional teams to ensure cohesive storytelling across platforms.
• Brought a strong focus on visual storytelling and brand elevation across all touchpoints.

Aug 2017 – May 2019 · 1 yr 9 mos · Gurgaon, India

• Designed creative campaign looks for multiple Hero vehicle launches.
• Led end-to-end creative for Whirlpool across brochures, ATL, BTL, digital, events, and festive campaigns.
• Curated seasonal themes and visual direction for John Players’ Autumn-Winter and Spring-Summer collections.
• Handled festive campaigns and multi-channel communication for Merino Laminates across ATL and BTL.
• Contributed to high-stakes pitches for brands like National Geographic, Dominos, Safi, 7UP, Amante, Spice Mobiles, Quaker Oats, and California Almonds.
• Won Gold at Goafest Young Abby’s 2019 for a voting awareness campaign created for MTV.
• Developed strong storytelling skills across diverse formats and industries.
• Balanced conceptual thinking with execution across print, digital, and experiential touchpoints.
• Collaborated closely with strategy and copy teams to deliver cohesive campaign narratives.

Nov 2015 – Jun 2016 · 7 mos · New Delhi Area, India

Jan 2015 – Jul 2015 · 6 mos

Jun 2014 – Jul 2014 · 1 mo · Noida Area, India