Aug 2024 – Aug 2025 · 1 yr · Gurugram, Haryana, India · On-site

• Played a crucial role in driving both product and design for Zomato’s logistics to enhance delivery partner experience and operational efficiency:
• 1. Revamped the incentives structure for delivery partners, resulting in a 11% increase in incentive achievement rate
• 2. Led the support & quality design sprint, leveraging AI across product flows to drive automation & efficiency, resulting in ₹50L monthly savings
• 3. Built the end-to-end reinstatement flow, enabling recovery of over ₹2 Cr by reactivating previously terminated partners.
• 4. Developed a referral framework, leading to a 7% increase in lead generation through organic partner-led recruitment.
• 5. Conducted AI enablement sessions for the Zomato design team, showcasing how to apply AI in illustration, copywriting, and concept exploration

Jul 2023 – Aug 2024 · 1 yr 1 mo · Delhi, India · On-site

• 1. Working on the largest game streaming and esports content platform in India impacting over 70 million users.
• 2. Enabled Rooter Pro subscription plan, achieving a 26% conversion rate.
• 3. Designed an ecommerce platform for purchasing digital coupons & gift cards.
• 4. Created responsive design system for web, streamlining single code-base management.

Nov 2021 – Jul 2023 · 1 yr 8 mos · Delhi, India · On-site

• 1. Redesigned Rooter's web interface, achieving a 265% surge in video consumption from the homepage, a 43% boost in homepage time spent, and a 14% increase in broadcast consumption.
• 2. Collaborated with product managers and ML engineers to implement an algorithm-friendly design for search, resulting in a 3x increase in content consumption from search.
• 3. Conceptualized and designed a groundbreaking esports scoring and content platform, setting a new standard for the industry.
• 4. Created a comprehensive and versatile design system in Figma that can be utilized across all platforms, resulting in increased efficiency and consistency.

Aug 2021 – Oct 2021 · 2 mos

• 1. Applied Design Thinking to develop a new and intuitive UX for an AI and ML based speech modulation app.
• 2. Conducted qualitative research by conducting user interviews with university students and technology experts to gain insights into user needs and preferences.

May 2021 – Jul 2021 · 2 mos · Delhi, India

• 1. Utilized research and design principles to create a fully-featured Android application focused on Real Estate Investment Trusts and Mutual Funds.