Bojana Ceranic

Associate Partner

Canada12 yrs 1 mo experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in blending strategy, execution, and creativity.
Proven track record in driving e-commerce growth.
Experience in leading global brand campaigns.

Stackforce AI infers this person is a Marketing Leader in the Fintech and Retail sectors with a strong focus on Digital Strategy.

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Skills

Core Skills

MarketingBranding & IdentityMarketing StrategyE-commerceDigital Marketing

Other Skills

Paid Media AdvertisingPaid Search StrategySocial Media MarketingEmail MarketingMarketing Budget ManagementData AnalyticsContent StrategyWebsite DesignGoogle AnalyticsOnline MarketingPromotionsCreative DirectionArtificial Intelligence (AI)AnalyticsRetail

About

We all move through life differently. We see differently. We choose differently. My approach has always been simple: less talking, more vision and faster execution. Momentum is everything. I didn’t break into my career through perfect planning. I once went to complete a market research survey and brought my resume with me. I handed it in on the spot and asked for an opportunity. That decision opened my first door. From there, I worked in luxury, where I learned brand positioning, customer psychology, and what real brand power feels like in the real world. Then I moved into large global companies, seeing how scale, influence, and decision making operate at the highest levels. Later, I joined an Emmy award winning creative studio, where I learned the magnitude of ideas how storytelling, creativity, and strategy can shape perception across international markets, from startups to global brands. Today, I’m part of a fastest growing fintech in Canada, helping build growth, brand, and momentum at scale, blending strategy, execution, creativity, and AI to move faster and build smarter. My edge isn’t theory. It’s initiative, instinct, SPEED and the courage to act before everything feels ready.

Experience

12 yrs 1 mo

Total Experience

3 yrs

Average Tenure

3 yrs 1 mo

Current Experience

Ifinance canada

Director of Marketing and Communications

Mar 2023 – Present · 3 yrs 1 mo · Toronto, Ontario, Canada · Hybrid

Likeaglove ltd

CMO

Jan 2022 – Mar 2023 · 1 yr 2 mos · Toronto, Ontario, Canada

Boyana ceranic consulting

Marketing Consultant

Aug 2020 – Present · 5 yrs 8 mos · Toronto, Ontario, Canada

Branding & IdentityPaid Media AdvertisingMarketingPaid Search StrategyE-CommerceSocial Media Marketing

The skin deep

Director of Marketing & Sales

Aug 2020 – Dec 2021 · 1 yr 4 mos · New York, United States

The Skin Deep is an Emmy award-winning creative studio focusing on human connection in the digital age.
★ Assembled and manages the Global Brand Marketing team, overseeing the strategy and development of global brand campaigns and activations in the United States, United Kingdom and Europe.
★ Leads email marketing, administers the marketing budget, and approves all creative copy and assets.
★ Maintains a command of e-commerce and digital trends, formats, and influences to build effective marketing plans, strategies, and forecasts to achieve brand metrics and deliver impactful outcomes.
★ Leveraged outreach to celebrities and social media influencers, coupled with digital marketing and public relations strategies, to achieve sales targets.

Grafton apparel

Ecommerce & Digital Marketing Manager

Oct 2017 – Aug 2020 · 2 yrs 10 mos · Toronto, Canada Area

Grafton Apparel Ltd. is a leading Canadian seller of men's apparel, operating through retail chains, Tip Top Tailors, George Richards Big and Tall, Mr. Big & Tall, and Kingsport Clothiers.
★ Directed e-Commerce and digital marketing strategy, supervising two direct reports, customer service personnel, a web development team, and relationships with four marketing agencies. Administered an advertising budget in excess of $1.5M.
★ Wrote copy for email marketing campaigns, and oversaw marketing strategy and execution for three websites.
★ Used promotion and digital marketing strategies leveraging the use of data analytics tools to achieve over $10M in e-Commerce revenue.
★ Targeted audiences using Facebook Business Manager, search engine marketing, and social media engagement.
★ Credited with improving brand awareness and sales through partnerships with social media influencers.

Hmv retail ltd

Ecommerce Manager

Nov 2014 – Jan 2017 · 2 yrs 2 mos · Toronto, Canada Area

HMV Canada was a music and film retail company with 100 stores throughout Canada.
★ Oversaw e-Commerce operations, including content strategy, website design and analytics, promotions, customer service, business planning, and order fulfillment. Developed projects to meet cost effectiveness and ROI targets.
★ Worked with major entertainment companies that included Universal, Disney, Warner Bros., Sony, and Entertainment One on the launch of new movies, music, and other products.
★ Used Google Analytics to build reports and data insights to influence the development of Internet marketing strategies, leading to a 49% YOY gain in online sales.

Sears canada

Associate Internet Category Manager

Oct 2010 – Oct 2014 · 4 yrs · Toronto, Canada Area

★ Managed a four-person team driving growth in the e-Commerce channel through consumer and competitor research in the Women’s Apparel category. Hired and trained 10 interns.
★ Coordinated and led online pricing strategies, promotions, and product launches, increasing Women’s Apparel sales and profits by 50%.
★ Within Home Furnishings, secured a 15% increase in YOY category sales through the introduction of marketing channels and merchandising programs. Produced online marketing strategies that yielded $56M in annual division sales. Led flyers, print and online advertisements, product pages, and creative direction.