Bala murugan. — Program Manager
About 8 plus years digital marketing professional with in-depth knowledge of entire advertising ecosystem. Handful of experience in various ad serving platforms. Good at client serving, programmatic operations, account & campaign management, branding, bidding analytics, demand & supply management, improving ROIs, platform insights & improvements, quality analysis, data analysis, troubleshooting, team mentoring and creative inputs. Key points: • Expert at serving demand side in both Programmatic and Traditional business. • Handful of experience in managing various market clients and campaigns(EMEA and APAC,US) • Handling Multi-screen video and display campaigns. • Active participant in project developments • Familiar with various pricing models like CPM, CPC, CPCV, AG, and VG. • Exposure to complete advertising eco-system like Ad servers, DSP, DMP, Ad networks, Publishers, Advertisers and Verification vendor platforms. • Self-sufficient in Troubleshooting tags(VAST/VPAID), discrepancy, and ad performance. • Expert at Optimizing performance metrics to improve client ROIs • Have enough experience in handling the team and streamlining the process • Strong analytical skills and attention to detail. • Good knowledge and frequent use of Microsoft Excel, Word and PowerPoint. • Proven ability to excel beyond the requirements of the role at hand with a professional, energetic and positive attitude to work. Tools: DSP –DV-360 Bid manager(Google),Appnexus, Ad form. Advertiser – DCM, Sizmek, Ad form, Innovid. Publisher – DFP DMP – Nielsen, Bluekai & YDMP Verification Vendors – Double Verify, IAS, Moat.
Stackforce AI infers this person is a Digital Marketing Specialist with a focus on Programmatic Advertising.
Location: Chennai, Tamil Nadu, India
Experience: 9 yrs
Skills
- Programmatic Operations
- Campaign Management
Career Highlights
- Over 8 years of digital marketing expertise.
- Strong analytical skills with a focus on ROI improvement.
- Experienced in managing multi-screen video and display campaigns.
Work Experience
Annalect India
Programmatic Specialist (2 yrs 6 mos)
GroupM
Senior Excecutive (2 yrs 5 mos)
iOPEX Technologies
Senior campaign specialist (1 yr)
Paragon Digital Services Pvt Ltd
Process Specialist- Programmatic (2 yrs 6 mos)
Analyst (0 mo)
Process Specialist (0 mo)
Annalect
Associate Digital Ad Trafficker (1 yr 2 mos)
Education
Bachelor of Engineering - BE at S.K.R Engineering College
B.E.civil at Sethu baskara mhss
