Oct 2015 – Feb 2020 · 4 yrs 4 mos · Ukraine

• Managed entire sales cycle across 17 markets (with focus on Ukraine, Belarus, Kazakhstan and Serbia) with a strong focus on new business acquisition.
• Ran full cycle per-client product implementations utilizing agile project management techniques, leading ideation, design, development and implementation sessions for new products;
• Cultivated marketing partnerships with regional and global merchants, PSPs, travel booking engines, and vendors to compile robust menu of local product benefits.
• Created marketing strategies to launch effective B2C communication campaigns through partner channels.
• Established healthy P&L for loyalty business (including budgeting, financial analysis, reporting) in accordance with global compliance and regulations.

Jul 2012 – Oct 2015 · 3 yrs 3 mos · Ukraine

• Developed and implemented Partnership Strategies for CIS and SEE markets (17 Countries);
• built a region-wide Visa Co-Marketing Platform "World of Privileges" with focus on Ukraine, Kazakhstan, Azerbaijan, Belarus, Georgia, Serbia, Montenegro, Bosnia & Herzegovina;
• led full life cycle partnership co-marketing activities with top cross-regional retailers in mass, mass-affluent and luxury lifestyle segment in all markets (over 500 brands participating in the partnership program);
• developed and applied innovative marketing techniques in own & partner communication channels: eDMs, websites, social networks, widgets and apps, banks’ communication toolkits, in-store placements, etc;
• organized multiple Visa-branded National Promo Campaigns with country-wide retailers to drive card issuance & card spend in the assigned markets;
• provided local and global expertise on product and marketing solutions to banks/issuers, PSPs, Merchants and other parties involved;
• signed direct and 3-party partnership agreements with such brands and companies as: Uber, Turkish Airlines, Etihad, Ukrainian International Airlines, LOT Polish Airlines, TransAvia, TUI, ClubMed, Tickets Travel Network, Avis, Budget, Europcar, Nike, Puma, Adidas, SportVision, Tom Tailor, Calvin Klein, Tommy Hilfiger, Diesel, Pepe Jeans, Levi’s, Guess, Lagerfeld, Armani, PennyBlack, Gant, Polo Ralph Laurent, Swatch, Casharel, U.S. Polo, United Colors of Benetton, Sisley, MaxMara, Montblanc, Tiffany&Co, Bulgari, Van Cleef & Arpels, Fendi, L’Occitane, Bomond, FreyWille DKNY, Baldinini, Mothercare, Harley Davidson, Domino’s, Intercontinental, Holiday Inn, Radisson and many other local and international brands.

Oct 2010 – Jun 2012 · 1 yr 8 mos

• Developing Ukrainian operations for BPI Group of companies:
• Carried out full P&L responsibility for Kiev office;
• managed sales and account management activities;
• executed budgeting, business planning, reporting and other administrative actions;
• devised and executed marketing and promotion plan;
• performed recruitment, training and development of the team.

May 2006 – Oct 2010 · 4 yrs 5 mos

• I was responsible for the launch of the new business unit within Company's existing organisation, performed recruitment, training and management of the subordinate group as well as was leading new business generation and key account management to meet the sales targets of the group and the company in general.
• Industries of expertise: Consumer Goods, Retail, Media, Professional Services
• Functional expertise: General Management, HR, Legal, Sales & Marketing, Finance & Accounting

Feb 2005 – May 2006 · 1 yr 3 mos · Moscow, Russian Federation

• I was responsible for market research, key account management and candidate recruitment.
• Industries of expertise: Consumer Goods, Retail, Media, Professional Services
• Functional expertise: HR, Legal, Sales & Marketing