Viju Janardhanan

Co-Founder

Chennai, Tamil Nadu, India15 yrs 11 mos experience

Key Highlights

Over 15 years of diverse industry experience.
Led successful campaigns driving significant revenue growth.
Expert in brand strategy and integrated marketing.

Stackforce AI infers this person is a seasoned brand strategist with extensive experience in healthcare and FMCG marketing.

Contact

Skills

Core Skills

Brand StrategyDigital MarketingMarketing StrategyBrand PerformanceMarketing CommunicationsBrand AwarenessIntegrated MarketingBrand DevelopmentMarketing Management

Other Skills

BrandingDigital StrategyMarket AnalysisSocial Media MarketingEvent MarketingCreative Problem SolvingCreative WritingTeam ManagementResource AllocationBusiness GrowthPerformance MetricsDemand GenerationCreative DirectionDigital MediaInteractive Advertising

About

It all starts with an idea. An idea that can define a brand, shape a story or change the way people see a business. For over 15 years, I have worked across healthcare, retail, HoReCa and FMCG, helping brands move from thought to execution. My work has ranged from brand strategy and integrated marketing to GTM planning, PR, digital, on-ground activations and employer branding. Led campaigns, built teams and stayed hands-on through every stage - from developing creative routes and messages to managing launches, partnerships and results. What I enjoy most is connecting creativity with clarity, and turning ideas into work that’s both memorable and meaningful. I’m still learning, still curious about how brands grow, stay relevant and connect with people in new ways.

Experience

Self-employed

Brand Marketing Consultant

Dec 2024 – Present · 1 yr 3 mos · Chennai, Tamil Nadu, India · Remote

Advising SMEs and startups on branding, positioning, and digital-first go-to-market strategy.
Partnering with B2B, D2C, and SaaS businesses to shape market presence, build growth
roadmaps, and align marketing strategy with business goals.

BrandingDigital StrategyMarket AnalysisBrand StrategyDigital Marketing

Hotel shoppee india pvt ltd.

Head of Marketing

Sep 2023 – Oct 2024 · 1 yr 1 mo · Chennai, Tamil Nadu, India · On-site

Led D2C e-commerce initiatives, launching HS products on Amazon and driving a 15% increase in online revenue.
Launched dealer activation programs that accelerated HoReCa product adoption by 30%.
Conceptualized and introduced the 'Cafe Starter Kit' campaign with live chef showcases to enhance dealer engagement and boost sales.

Market AnalysisSocial Media MarketingEvent MarketingCreative Problem SolvingMarketing StrategyBrand Performance

Little things asia

Head - Client Services & Brand Strategy

Mar 2021 – Aug 2023 · 2 yrs 5 mos · Chennai, Tamil Nadu, India · On-site

Spearheaded brand and communication strategies across Healthcare (Gleneagles Global, MGM Healthcare), Retail (Just Buy Cycles), and SaaS (Aunoa Solutions).
Led the "World Without Cancer" awareness drive for MGM Healthcare, improving brand salience and community engagement.
Directed a 10-member team delivering 360° marketing campaigns, achieving a 20% increase in audience engagement YoY.
Contributed to new business wins, expanding agency revenue by 25%.

Market AnalysisCreative WritingBrand StrategySocial Media MarketingMarketing Communications

Self-employed

Brand Consultant

Apr 2018 – Mar 2021 · 2 yrs 11 mos · Chennai Area, India

Developed and executed integrated marketing campaigns, increasing client brand reach by 40% and conversions by 15%.
Helped reposition brands across industries through targeted brand architecture, messaging, and activation strategies.

Creative WritingBrand StrategySocial Media MarketingEvent MarketingIntegrated MarketingBrand Development

Healthcare global

Senior Brand Manager

May 2015 – Feb 2018 · 2 yrs 9 mos · Bengaluru Area, India

Led branding initiatives across 21 cancer centers, achieving a 75% growth in brand awareness through integrated marketing campaigns.
Designed and launched the "Second Opinion" campaign, driving a 25% increase in patient consultations.
Built and managed a cross-functional team handling ATL, BTL, digital, and PR initiatives.

Market AnalysisBrand StrategySocial Media MarketingEvent MarketingMarketing Management

Pronto communications (the conversation specialist)

Co-founder

Jan 2012 – Feb 2015 · 3 yrs 1 mo · Bengaluru Area, India

Co-founded a strategic brand communications agency catering to retail, healthcare, and lifestyle brands.
Designed and executed the successful launch strategy for GMALL – The Wedding Mall, boosting first-year footfalls by 40%.

Creative WritingBrand StrategySocial Media MarketingEvent MarketingMarketing Management

Mccann erickson

Brand Leader

Jun 2011 – Jan 2012 · 7 mos · Bangalore, India

Increased brand recall by 20% through strategic communication management for Britannia Cream Brands.

Brand AwarenessTeam ManagementResource AllocationBrand StrategyMarketing Communications

Lowe lintas

Sr. Brand Services Manager

Jan 2009 – Nov 2010 · 1 yr 10 mos

Directed communication for Idea Cellular across Karnataka and Kerala, contributing to a 15% growth in subscriber base.
Successfully re-positioned brands like Pizza Corner and Wipro Systems with integrated brand-building strategies.

Creative WritingBrand StrategyBusiness GrowthMarketing Communications