Oct 2012 – Apr 2013 · 6 mos

• Led multiple accounts in Austin and Silicon Valley. Supervise and execute strategic media relations. Secure new business opportunities for the agency.

Aug 2011 – Oct 2012 · 1 yr 2 mos

• Manage multiple technology start-up accounts. Ongoing strategic media relations to secure high-profile business press and IT coverage. Strategic planning and thought leadership campaigns are routinely created and executed.

Jan 2011 – Jan 2011 · 0 mo

• Secured Tier 1 business press and IT press coverage for a variety of technology clientele

Mar 2009 – Jul 2009 · 4 mos

• Collaborated with Chief Marketing Officer to execute company re-launch to the mid-market.
• Integral member of team creating new corporate Web site; developed concept and worked with design team to design new company brochure, folder and vertical product sheets; drafted four press releases and secured in-person CEO briefings with Wall Street Journal and InfoWorld.
• Awarded June 2009 “Energizer Bunny of the Month”

Feb 2008 – Nov 2008 · 9 mos

• Media outreach specialist for three publicly traded companies: Fujitsu Computer Products of America, Inc., Rackable Systems, Inc., and nCipher, Inc.
• Part of management consulting role included providing strategic direction as companies went through mergers and acquisitions.
• Drove coverage in various multimedia and Web 2.0 mediums including podcast recordings, blogs and new product slideshows.

Apr 2007 – Feb 2008 · 10 mos

• Led media relations outreach to secure high-profile coverage for clients including McAfee, Inc., and Xythos Software.
• Managed mobile security division’s media relations outreach and secured numerous analyst and business and technical briefings and coverage.
• Managed McAfee “Security Insights” corporate C-level executive blog. Initiated and drafted content, edited and managed Internet site.

Mar 2005 – Mar 2007 · 2 yrs

• Conducted media outreach for multiple accounts in the areas of network security, wireless and data management.
• Secured briefings and placements with high-profile publications including the Wall Street Journal, BusinessWeek, Red Herring and eWeek.
• Drafted multiple press releases and case studies for all clients which directly resulted in news coverage.
• Served as a client contact for ScanSafe, Array Networks, Lockdown Networks, Venturi Wireless and Devicescape, Inc.

Oct 2003 – Mar 2005 · 1 yr 5 mos

• Handled media relations for firm, including drafting, disseminating and pitching news content.
• Teamed with public relations agency to increase media placements for the firm by 100% from 2003 to 2004 in conjunction with award-winning media relations campaign for $1.1 billion settlement in California class-action lawsuit against Microsoft.
• Drafted and updated attorney profiles for firm attorneys.
• Researched and monitored firm revenue of top clients from 2003-2005. Presented data to firm chairman demonstrating return on investment from Marketing & Business Development department pitches.
• Created new Web site by drafting content relating to case studies, client overviews, and practice group descriptions. Assembled prospective and existing client brochures and Power Point presentations.

May 2002 – Nov 2002 · 6 mos

• Served as media relations liaison for multiple law firms, including Covington & Burling, Fish & Neave, Miller Starr & Regalia, and Townsend and Townsend and Crew LLP.
• Formulated solid relationships with reporters and arranged for several attorneys to conduct radio interviews for CNET.com and National Public Radio, allowing for increased media exposure in target markets.
• Drafted press releases announcing new attorneys, source advisories for legal and business press, and case advisories pertaining to timely lawsuits.

Mar 2000 – Apr 2002 · 2 yrs 1 mo

• Represented Agilent Technologies Semiconductor Products Group, BSQUARE Corporation, and private companies specializing in components for the communications, software, and wireless industries.
• Attended new client meetings with top executives of public and private companies and teamed with Principal M. Quint to obtain larger client base and grow business by 50% over two-year period.
• Initiated relationships with editors through pitching and teleconferences. Launched product lines by creating media/analyst lists and scheduling press tours. Grasped in-depth awareness of key technical press within the wireless and components realm.
• Prepared editorial calendars, trade show calendars and briefing books for all clients. Edited and distributed press releases securing key press coverage in top-tier technical publications.

Mar 1999 – Mar 2000 · 1 yr

• Monitored statistical data for television stations including Fox Sports Bay Area and ESPN. Facilitated in meeting the needs of print and electronic media by delivering pertinent statistical data.
• Wrote articles and edited for Sharks Magazine, including writing multiple player profiles and feature articles.
• Compiled periodic development affiliate scouting and prospect report.
• Coordinated media requests for player, coach and executive interviews, including radio stations and newspapers. Organized and updated department’s extensive electronic and print clips on daily basis.