Maiken Paaske

Co-Founder

Copenhagen, Capital Region, Denmark10 yrs 3 mos experience

Key Highlights

  • Founder of Abeam, connecting top investors and founders.
  • Expert in marketing strategies for tech startups.
  • Former VC partner with extensive investment experience.
Stackforce AI infers this person is a Venture Capital and Marketing expert with a strong focus on tech startups.

Contact

Skills

Core Skills

InvestmentsMarketing StrategyBranding & Identity

Other Skills

Business DevelopmentBusiness Model DevelopmentDiversity & InclusionStartupsVenture CapitalDigital StrategyInformation Technology

About

As a former motorsport athlete turned founder, operator and investor, my career has been defined by a love for working with brilliant minds. On LinkedIn, I usually share unfiltered thoughts on startups and investments - and what it actually takes to build. No fluff. No BS. Just straight talk from someone who's been on both sides of the table and seen the good and the bad. I'm heading up different companies: 📈 Paaske & Co | My consulting firm specialized in building thought leadership within tech and investment. I work with executives, entrepreneurs, family offices, VCs and PE firms to build unique storytellings and execute organic content-led growth strategies that drives business results - backed by deep vertical knowledge. 🚀 Abeam | A curated global community for unicorn founders, top-investors and leading executives. We are removing the noise and facilitating real-life peer-to-peer connection for those at the top of their game. (Download the Abeam in App Store to apply for membership).

Experience

Abeam

Founder

Dec 2025 – Present · 3 mos

  • Abeam is the home for outliers.
  • Unicorn founders, exited founders and top investors from around the world connect with each other here. Only available by application or referral from existing members.

Paaske & co.

Founder

Oct 2024 – Present · 1 yr 5 mos

  • Positioning top founders and executives from scaleups, venture funds, family offices and PE firms as thought leaders within their field and crafting compelling storytelling and comms.

Antler

Associate Partner

Aug 2023 – Oct 2024 · 1 yr 2 mos

  • Antler is the most active early-stage venture fund globally. As part of the Nordic partner group, I invest in early-stage tech startups while also heading up Antler's Nordic marketing and branding.
  • We have one of the largest communities of early-stage founders in the world—and a growing portfolio of game-changing companies that are creating jobs, contributing to GDP, and improving lives.
  • 1000+ Portfolio startups
  • 5,600+ founders
  • 30% of our startups have a female founder
  • 30 locations spanning across the world
Marketing StrategyBusiness DevelopmentBusiness Model DevelopmentInvestments

The aventures

Partner & Advisory Board

Dec 2021 – Sep 2023 · 1 yr 9 mos

  • The Aventures is a venture capital firm. We invest in big ideas, innovation and technological breakthroughs - but with broad diversification, spread over many different markets, innovation-oriented themes and diverse teams.
  • Some of our portfolio startups include American and European tech startups such as: MoonPay, Republic, Alt, Firi, GamerPay, Avata, WeCare, Capsule, Northstake etc..
  • Got an awesome startup we should know about? Don't hesitate to reach out.
Marketing StrategyBusiness DevelopmentBranding & IdentityDiversity & InclusionInvestments

Paaske advisory

Founder

Aug 2021 – Sep 2023 · 2 yrs 1 mo · Copenhagen, Berlin, Miami

  • Supporting founders and executives (from venture backed scaleups, to unicorns, to public companies) on branding and marketing related matters..
Marketing StrategyBranding & Identity

Tjommi

Advisory Board

Jan 2021 – Jan 2023 · 2 yrs · Copenhagen Metropolitan Area

  • Tjommi is a VC backed consumer FinTech, backed by Petter Stordalen and several Scandinavian VCs. Tjommi has developed an innovative financial app, which will help you get your money back, if your purchase from any ecommerce store drops in price after your purchase. Tjommi claims the difference for you - automatically and 100% hassle free!
Marketing StrategyBranding & Identity

Beautyvision

Founder

Jan 2019 – Jan 2021 · 2 yrs · Århus, Middle Jutland, Denmark

  • BeautyVision is an Augmented Reality app for consumers considering cosmetic treatments.
  • At the core of our business, we are creating more transparency, quality insurance and expectation alignment between consumers and cosmetic clinics/private hospitals.
  • By providing a 3D “try before you buy" experience in Augmented Reality, we’re offering a whole new user journey for cosmetic treatments - a journey where consumers are empowered to make smarter decisions.
Marketing StrategyBranding & Identity

Børsen

Debater

Jan 2019 – Jan 2021 · 2 yrs · Capital Region, Denmark

  • Published debater at Denmark's biggest business media, Børsen, within subjects of tech, entrepreneurship & diversity. All opinions and thoughts expressed are my own.
Marketing StrategyBranding & Identity

Plecto

CMO

Jan 2018 – Jan 2020 · 2 yrs · Aarhus C, Region Midtjylland, Danmark

  • Plecto is a VC backed Business Performance Platform, which displays your KPIs in real-time across any screen or device. Plecto has more than 75.000 business customers, across 50 countries World wide.
  • Plecto operates from offices in Denmark (Aarhus), United Kingdom (London) and Poland (Warsaw), where we help some of the World's biggest brands (IBM, Nestlé, Nets, Pipedrive, Just Eat, Santander etc.) motivate thousands of employees to perform better. We do that by visualizing key performance indicators (KPI's) in an open and engaging way.
  • Part of the Executive Management Team
  • Cost, budget and performance management
  • Establishing the overall global marketing strategy
  • Launching 360 go-to-market strategies in new countries
  • Establishing succesfull B2B strategic partnerships (consultants, re-sellers etc.)
  • Establishing global brand, communication and PR strategy
  • Establishing cross-channel advertising strategy and ongoing optimization
  • Content marketing strategy for SoMe channels
  • Management, coaching and hirings for marketing team (together with HR)
  • Performance, data analysis and interpretation
  • Ongoing reporting to CEO and to the Board of Directors

Lunar

Marketing Manager (Marketing Responsible)

Dec 2015 – Dec 2018 · 3 yrs · Aarhus C, Middle Jutland, Denmark

  • Lunar is a unicorn Neobank. I joined the startup as one of the first employees and was a part of the journey for the first 3 years. What. A. Ride. Along the way I held several different roles. You know, early days you need to get from A to B with only very few ressources and you get to wear many different hats, later on you get to work with some exciting budgets and people, you learn how to scale, implement processes and teach others. I spearheaded Marketing and Business Development along the road.
  • Developing marketing and sales strategies for customer acquisition
  • Overall responsible for yearly, monthly and weekly campaign plans
  • Overseeing and hiring of marketing specialists
  • Responsible for outdoor, print, PR, tv-campaigns, digital advertising etc.
  • Participating and speaking at events etc. representing Lunar
  • Responsible for overall Marketing & Sales Performance
  • Responsible for Budget Management and Optimization
  • Responsible for Campaigns and cross-channel advertising
  • Responsible for Concept and Brand Development
  • SPOC towards; production agencies, brand agencies and PR
  • Development and optimization of influencer marketing strategy
  • Development of SoMe Content Strategy across platforms
  • Reporting to CEO and the Board of Directors
Marketing StrategyBranding & Identity

Education

Aarhus University

M.Sc.IT - Information Technology — Informationsteknologi

Jan 2015 – Jan 2017

Aarhus University

B.Sc.IT - Information Technology

Jan 2012 – Jan 2015

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