Mar 2018 – Mar 2018 · 0 mo · Greater New York City Area · On-site

• Worked with Eddie Opara on the rebranding of OPPO

Jan 2017 – Dec 2017 · 11 mos · Greater New York City Area

• UAS is a new expression for Under Armour, lead by Award-winning Belgian Fashion Designer, Tim Coppens, it combines cutting edge technology with apparel that is built for everyday life.
• As a Senior Art Director on the team, I was responsible in leading all expressions of the brand, ranging from photoshoots, retail experiences, print, digital and social media.

Nov 2016 – Jan 2017 · 2 mos · Greater New York City Area

• Concept, Art Direction, Brand Design, etc. for Under Armour Sportswear

Aug 2016 – Present · 9 yrs 7 mos · Greater New York City Area

• Selected Clients: Wearable X, Museum of Capitalism, Golden Hour PDX, Tropical Futures Institute, Farrar Straus and Giroux (FSG), End Of Summer (Artist Residency).

Feb 2016 – Jun 2016 · 4 mos · Greater New York City Area

• Small Stuff is a design studio and collective based in New York City. Founded in 2014 by Dinah Fried and Joe Marianek, the studio’s mission is to engage with relevant projects that contribute to culture, create value, and impact the public realm.
• Working closely with Joe Marianek & Dinah Fried, I was brought on to lead the design and art direction for General Electric's brand refresh.
• Selected Clients: General Electric, Other Half Brewery, Scenic VR (Gary Hustwit)

Dec 2015 – Feb 2016 · 2 mos · Greater New York City Area

• Form& is a collaborative brand design studio and innovation lab based in New York City.
• Working closely with a the Creative Director, Manuel Dilone, and another Designer, we rebranded Havas and art directed a reveal film that was launch at their global leadership conference.
• Clients: Havas, Service Master

Aug 2015 – Nov 2015 · 3 mos · Greater New York City Area

• Research, Concept, Strategy, Art Direction, Design, Animation, etc.
• Clients: Frooti, Meetup, Eaton, Domino Sugar Factory

Jun 2014 – Aug 2014 · 2 mos · Portland, Oregon Area

• GX is an independent creative agency inside an independent creative agency.
• Recently opened within Wieden+Kennedy and led by W+K Partner and Trustee John Jay, the mission of GX is to concept new products, businesses, spaces and experiences that connect and inspire people in provocative ways through creativity, technology and culture.
• Under the mentorship of John C Jay, I was responsible for researching, conceptualizing and designing the user experience, interior architecture, systems & amenities and brand for a new hotel in New York.

Dec 2013 – Jan 2014 · 1 mo · Singapore

• Art directed print advertisements from Castrol's 'Unleash the Biker in You' campaign.

Oct 2011 – Mar 2012 · 5 mos · 37A Keong Saik Road, Singapore, Singapore 089144

• Recognised as the region's fastest growing independent agency, Arcade is a company of creative entrepreneurs, passionate about helping brands play a more meaningful role in people’s lives.
• I was responsible for leading the art direction of global digital activation campaigns for CLEAR brand. And art directed print ads for Motions Haircare in South Africa.
• Key accounts: CLEAR (Unilever), Motions (Unilever), Google, Citibank

Jan 2009 – Jan 2015 · 6 yrs · Singapore / New York

• Research, Concept, Strategy, Art Direction, Design
• Clients: Singapore Management University, Resort Worlds Casino, Nanyang Technology University, Canon (B2B), Browhaus (Spa Esprit Group), Loof (Lo & Behold Group), Dam-Funk, X-Games Asia, Paperplane Pilots, Feist Heist (Guan Min), Studio J (PDX), UpperCut (NY)