Yusuf Mehdi

CEO

Redmond, Washington, United States36 yrs 2 mos experience
Highly Stable

Key Highlights

  • Led Microsoft AI and Copilot product marketing.
  • Achieved over 60 million Microsoft 365 subscribers.
  • Launched Windows 11 with 1.4 billion active devices.
Stackforce AI infers this person is a SaaS and Consumer Electronics executive with extensive experience in product marketing and strategic partnerships.

Contact

Skills

Core Skills

Product MarketingMarketing StrategyProduct ManagementGo-to-market StrategyMarketingStrategic PartnershipsOnline Advertising

Other Skills

SearchBusiness DevelopmentStart-upsVideo GamesCorporate DevelopmentAnalyticsSaaSStrategyMobile DevicesDigital MediaBusiness AlliancesEnterprise Software

About

As Executive Vice President, Consumer Chief Marketing Officer, and member of Microsoft’s Senior Leadership Team, I define and champion the company’s end user experience, lead product marketing for Microsoft AI and Copilot, Windows & Surface Devices, Microsoft 365 subscriptions, and Bing/Edge web services. I also lead Microsoft's Global Brand and Advertising. I serve on the US Bank Board of Directors.

Experience

Microsoft

6 roles

Executive Vice President, Consumer Chief Marketing Officer

Oct 2023Present · 2 yrs 5 mos

  • As Executive Vice President, Consumer Chief Marketing Officer, and member of Microsoft’s Senior Leadership Team, I define and champion the company’s end user experience, lead product marketing for Microsoft AI and Copilot, Windows & Surface Devices, Microsoft 365 subscriptions, and Bing/Edge web services. I also lead Microsoft's Global Brand and Advertising. I serve on the US Bank Board of Directors.
SearchOnline AdvertisingStrategic PartnershipsProduct ManagementMarketingProduct Marketing+1

Corporate Vice President & Consumer Chief Marketing Officer, Microsoft

Promoted

Jun 2018Oct 2023 · 5 yrs 4 mos

  • I led Microsoft's Consumer business with direct accountability for product management, business planning, go-to-market strategy and execution for the Windows platform and ecosystem, the Surface device portfolio, Microsoft's Web Services - Bing Search & Edge browser - and Microsoft 365 Consumer productivity services.
  • I was also accountable to the CEO and Senior Leadership Team as the “directly responsible individual” to work across all functions of the company – engineering, sales, finance, marketing, business development, and operations – to drive our Consumer growth strategy, ensure operational alignment, and achieve our business goals for the company’s consumer efforts.
  • In this role,
  • Launched the Microsoft 365 Personal and Family subscription and grew to over 60M subs
  • Launched Windows 11 and scaled to over 1.4+ billion monthly active devices
  • Launched multiple Surface devices, including Surface Pro 8, Surface Laptop 5, & Surface Duo
  • Launched Microsoft’s new Edge browser
Product ManagementGo-to-market StrategyMarketing StrategyBusiness Development

Corporate Vice President, Windows and Devices Group

Promoted

Jun 2015Jun 2018 · 3 yrs

  • As corporate vice president of the Windows and Devices Group (WDG), I led the global marketing and business for the software platform, apps, games, store, and devices that power the Windows ecosystem. This includes Windows 10, the Surface family of devices (Pro / Book / Studio / & Hub), the Xbox One & Project Scorpio consoles, HoloLens mixed reality, Bing Search & Cortana, MSN.COM, and our game studios such as Minecraft and Halo.
  • The Windows and Devices Group was the largest reporting segment for Microsoft totaling nearly $40 billion in revenue in 2017 with $8+ billion in operating profit. I lead a 700+ group of product marketers and data scientists in partnership with a broader extended team to drive the daily execution of the business.
  • In this role:
  • Launched Windows 10 scaling to 700 million devices
  • Launched Surface Pro versions 3, 4, and 5 as ‘the tablet that can replace your laptop’.
  • Launched Microsoft Hololens, the first untethered holographic computer & mixed reality platform.
  • Rolled out the Xbox One, S, and upcoming Xbox One X gaming consoles.
Product ManagementMarketingBusiness Development

CVP, Chief Marketing & Strategy Officer, Interactive Entertainment Division

Promoted

Nov 2011Jun 2015 · 3 yrs 7 mos

  • The Interactive Entertainment Division for Microsoft in this period was an approximately $10B revenue business operating in over 50 countries and inclusive of approximately 80M consoles for Xbox 360, Xbox One, and related hardware accessories. Also included in the portfolio was the Xbox Live subscription entertainment service with 48M members and marketing responsibility for 1st and 3rd party Games such as Halo, Xbox Music and Xbox Video services.
  • In this role:
  • Launched the Xbox One gaming and entertainment console and ecosystem
  • Crafted the strategic partnership with the NFL for interactive TV and Surface use on the sidelines
  • Forged international expansion establishing joint ventures for Xbox in China & Latin America.
  • Xbox One held #1 US market position for 32 months in a row and achieved profitability.
MarketingStrategic Partnerships

Senior Vice President, Bing & MSN

Promoted

Jan 2000Nov 2011 · 11 yrs 10 mos

  • Microsoft's Online Division in this period was a $3B+ business operating in over 100 countries and included all of the online services such as MSN.COM with over 600M unique users, Bing Search, MSFT online advertising platform, Hotmail, and MSN Messenger.
  • Key accomplishments in this period:
  • Led Microsoft’s entry into the Search business from a single server and 4 engineers to ultimately 1,800 engineers and a globally distributed platform.
  • Led the development of Microsoft’s Adcenter ad platform that introduced Search advertising and integrated into a combined advertising platform, starting from a team of 30 and growing to 300 engineers with a platform that now handles virtually all Microsoft and Yahoo advertising traffic.
  • Crafted the strategic partnership with Yahoo to create a unified advertising marketplace and powering the Search on Yahoo.com.
  • Led several strategic partnerships to transform our product offering and business including Facebook, Twitter, Nokia, and Viacom.
Product ManagementOnline Advertising

Director of Product Management, Internet Explorer and Windows

Jan 1992Dec 1999 · 7 yrs 11 mos

  • The Windows Client Division in this period was a $6B business with Windows NT reaching over 50M corporate desktops. The Internet Division included all technologies and software related to Microsoft's Internet platform development including Internet Explorer, Active X, and HTML tools.
  • Led the launch and marketing of Internet Explorer versions 1.0 through 5.0, growing from zero market share to achieving most popular browser status. Established Windows NT as Microsoft's default corporate desktop upgrading Windows 95.
  • From 1992 to 1996, played key roles in the launch and popularization Windows with Windows 3.1 and the industry launch of Windows 95.
Product ManagementMarketing

U.s. bank

Member of the Board of Directors

Jun 2018Present · 7 yrs 9 mos · Greater Minneapolis-St. Paul Area

  • Chair, Cyber-Security & Technology Oversight Subcommittee
  • Risk Management Committee
  • Public Responsibility Committee

Thomson reuters

Product Manager

Jan 1988Jan 1990 · 2 yrs

Education

Princeton University

BA — Economics

University of Washington

MBA

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