Feb 2023 – Apr 2023 · 2 mos · Chicago, Illinois, United States

• Packback is an EdTech company that uses AI to help educators implement high-quality pedagogy at scale.
• Packback’s AI-enabled platform helps students build and master foundational skills such as critical thinking, writing, and research.
• Packback provides inquiry-based online discussion and long-form writing support to 8,000 instructors and 1.5 million students across hundreds of K-12 and higher ed institutions.
• Packback customers include Michigan State University, Maricopa Community Colleges, University of Illinois Urbana-Champaign, SUNY - The State University of New York, Ivy Tech Community College, FSCJ - Florida State College at Jacksonville, HACC, UNT - University of North Texas, Minnesota State, Miami Dade College.

Jan 2023 – Present · 3 yrs 2 mos · Chicago, Illinois, United States

• ⭐ Brand Partnerships & Influencer Marketing: I partner with companies to promote their products to my 464k followers across LinkedIn, X/Twitter & Email Newsletter. I've previously partnered with Notion, HubSpot, Upwork, ClickUp, Miro, Semrush, Instantly, Clay, Lemlist & Gamma.
• 💬 DM me "COLLAB" to learn more!
• ⭐ AI & Marketing Consulting:
• I help companies leverage AI to optimize their marketing and sales.
• ● Generate more qualified leads and sales opportunities
• ● Close more deals and shorten your sales cycle
• ● Grow your revenue while cutting costs
• 💬 DM me "AI" to learn more!
• My previous consulting gigs and contract work:
• 💼 Fractional CMO & Head of Marketing at The Virtual Hub (July 2023 - September 2023)
• The Virtual Hub provides virtual assistants and offshore staffing services for businesses. It's a 350-employee company that's bootstrapped and profitable.
• 💼 Marketing Strategy & Growth Consultant at Upshift (March 2023 - May 2023)
• Upshift connects people with businesses in need of extra staff. Upshift is trusted by 1600+ businesses across 25+ cities for staffing hourly workers.
• Upshift customers: Compass Group, American Airlines Arena, InterContinental Hotels Group, Six Flags, Victoria's Secret, Cedar Fair, Delaware North, Hard Rock Hotel & Casino, Hyatt, Kroger.
• 💼 Fractional CMO / VP of Marketing at Packback (February 2023 - April 2023)
• Packback is an EdTech company that uses AI to help educators implement high-quality teaching methods at scale.
• Packback customers: Michigan State University, Maricopa Community Colleges, University of Illinois Urbana-Champaign, SUNY - The State University of New York, Ivy Tech Community College, FSCJ - Florida State College at Jacksonville, HACC, UNT - University of North Texas, Minnesota State, Miami Dade College.

May 2022 – Dec 2022 · 7 mos

• Streetbees is a market research tech company that collects billions of data points from consumers to help CPG brands discover new growth opportunities.
• Streetbees customers include Mars, Mondelez, PepsiCo, Unilever, Nestle, J&J, Kellogg's, P&G, Intel, Coca-Cola, Heineken.
• At Streetbees:
• ● Led Marketing (content, demand gen, events, digital, product mktg, brand, comms, pr), Sales Development and Revenue Operations functions.
• ● Doubled monthly volume of MQLs, SQLs & SALs (sales opportunities). Cut cost-per-lead in half. Generated £4.5M in pipeline with £300k in paid media spend (15X pipeline-to-spend ratio).
• ● Created 8 reports, 7 webinars, 24 newsletters, 15 customer case studies. Built sales pitch decks and other sales enablement materials. Led 2 product launches. Influenced 65% of all closed-won deals.
• My role at Streetbees was eliminated due to company-wide layoffs (15% reduction in headcount).

Oct 2018 – Apr 2022 · 3 yrs 6 mos · Chicago, Illinois, United States

• FourKites is an enterprise software platform that enables the world’s greatest brands to optimize their global supply chains and logistics operations.
• FourKites customers include Coca-Cola, Pepsi, P&G, Walmart, Gap, 3M, Kraft Heinz, Nestle, Exxon Mobil, Kimberly-Clark, Unilever, Mondelez, Meijer, Best Buy, AB InBev, and Henkel.
• FourKites was recognized as a Leader in Gartner's Magic Quadrant for Real-Time Transportation Visibility Platforms for two years in a row (2021 & 2022).
• At FourKites:
• ● Led a global team of 20 across North America & Europe. Directed Demand Generation, Digital Marketing, Events, Marketing Operations, Marketing Campaigns & Content Strategy.
• ● Grew volume of inbound demo requests from 22 per month (Oct 2019) to 206 (Jan 2022).
• ● Doubled marketing-generated pipeline (100% YOY growth) in partnership with SDR team.
• ● Doubled ARR (100% YOY growth) for 3 years in a row in partnership with Sales team.
• ● Organized webinars to engage prospects, achieved 10X–20X pipeline-to-spend ratio.
• ● Grew website traffic from 18K monthly visitors (Feb 2020) to 89K (March 2021).
• ● Grew contacts database from 30K contacts (June 2019) to 286K (May 2021).

Dec 2017 – Oct 2018 · 10 mos · Chicago, IL

• BenchPrep's enterprise-grade learning platform is used by credentialing bodies and training companies to deliver an exceptional, unmatched experience to learners.
• BenchPrep customers include ACT, GMAC, CompTIA, McGraw Hill, Hewlett Packard, AAMC, ASCM, ISM and Peterson’s.
• At BenchPrep:
• ● Executed demand generation campaigns that built 25% of the sales pipeline over 10 months.
• ● Executed digital marketing strategies (ads, content, SEO, social media) that influenced 66% of new opportunities in pipeline.
• ● Managed digital advertising. Created email marketing campaigns and lead nurture campaigns.
• ● Built and managed marketing automation workflows. Developed lead qualification and scoring model.
• ● Configured and managed marketing automation platform. Imported leads, built segmentation lists.
• ● Created email and landing page templates. Configured integrations, tracking, analytics and reporting.

Apr 2017 – Oct 2017 · 6 mos · Chicago, IL

• Yakkety Yak is a full-service digital marketing agency that combines brand strategy, content development and digital marketing to create data-driven results for clients.
• At Yakkety Yak:
• ● Implemented a mix of B2C and B2B marketing strategies for clients to maximize ROI and drive revenue.
• ● Generated a monthly ROI of 151%–395% from Facebook advertising for a B2C client and a quarterly ROI of 250% from Google Ads for a B2B client.
• ● Enabled the agency to offer SEO services to clients. I grew a client's organic website traffic by 3%–7% MOM.
• ● Developed Social Media strategies for clients that grew their followers by 3%–9% MOM on Facebook, Instagram, Twitter and LinkedIn.
• ● Reported on monthly performance of each client’s website, email campaigns, contacts database, social media, digital advertising, and SEO. Made strategic recommendations to maximize ROI for each client.

Aug 2008 – Mar 2017 · 8 yrs 7 mos · Des Plaines, Illinois, United States

• Ran digital advertising campaigns that generated $10.3M in sales revenue for online retailers (2011–2017). Earned commissions from affiliate networks. Generated a yearly ROI of 250% to 320% on ad spend.
• Built a weight loss blog that attracted 30,000 monthly visitors. Used SEO, guest posting and large online communities to drive traffic to blog.
• Built an email list of 12,000 active subscribers. Tested various subject lines to maximize open rate. Tested different types of email content to maximize engagement and click-through rate.
• Built an online community of 3,500 users who created 5,700 topics and wrote 95,000 posts.
• Leveraged owned media channels (blog, email list, online community) to sell a self-published eBook. Generated $46,000 in eBook sales from 2009 to 2010.
• Built a motivational blog that generated 50,000 pageviews in 30 days from Reddit and StumbleUpon (Mix).
• Managed business operations, cash flow, payroll, bookkeeping, accounting, licensing, and legal obligations.

Jun 2006 – Nov 2007 · 1 yr 5 mos · Chicago, Illinois, United States

• Managed company website feature development, frontend design, content updates and sending email communications to clients.
• Managed data backup planning, scheduling and execution for 10 servers. Managed onsite and offsite data storage. Performed data recovery for end-users as needed.
• Assisted in the planning, testing and management of offsite disaster recovery protocols. Owned data recovery portion of the plan.
• Provided IT help desk support for 50 workstation users. Fixed issues with printers, phone lines and network connectivity. Built and configured workstations for all new employees.

Sep 2004 – Jun 2006 · 1 yr 9 mos · Chicago, Illinois, United States

• Developed an end-to-end email communication system for the company website. Coded functionality and database communication. Developed end-user interface (for marketing team) and admin portal (for IT team).
• Wrote administrative scripts that automated manual and tedious network administration tasks. Configured and managed network monitoring software.
• Automated workstation software deployment for new employees. Led IT training sessions for company employees.

Jun 2004 – Sep 2004 · 3 mos · Homewood, Illinois, United States

• Carl Buddig is the parent company of Buddig lunchmeat, Old Wisconsin snack products and Kingsford pre-cooked meals.
• Worked closely with the marketing team. Managed and updated the company website. Edited and enhanced website graphics.