Bo Dasgupta

Co-Founder

Gurgaon, Haryana, India17 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founder of The Voice Company and Marketing With Bo.
  • Created The Dolch Project for children with learning disabilities.
  • Taught over 750 students in copywriting.
Stackforce AI infers this person is a MarTech expert with a strong focus on creative strategy and copywriting.

Contact

Skills

Core Skills

Marketing StrategyCreative DirectionCopywriting

Other Skills

Marketing CommunicationsBrand ManagementAdvertisingDigital MarketingIntegrated MarketingSocial Media MarketingCreative StrategyBrand DevelopmentCreative WritingDigital MediaMarketingOnline AdvertisingTeam Management

About

I like to do things. Some things, I do fairly well. Some, I fail spectacularly at. I've done The Dolch Project - a crowd-sourced book I created for kids with learning disabilities. I've done Longhand Awards - an award show that tries to resurrect the dying art of copywriting. I'm currently doing the whole independent agency thing at The Voice Company. And teaching The Copy Traineeship at Marketing With Bo. Taught more than 750 people so far. Aaaaand doing this podcast thing with Adi at This Living Room - https://www.youtube.com/@thislivingroom Oh, and I'm also a DJ now. If I had more hands, I'd keep them busy too. Fun life, for the most part.

Experience

Marketing with bo

Founder

Aug 2022Present · 3 yrs 7 mos

  • I woke up one morning in 2022 and asked myself - can copywriting be taught? Or are you just sort of born with it? Turns out, it CAN be taught, because a few people taught it to me when I started off many, many moons ago.
  • So I went on to build a platform on which I could teach it - strategy, copywriting, marketing, design - the kind of stuff no college teaches you.
CopywritingMarketing Strategy

The whole truth foods

Intern

Apr 2022Sep 2022 · 5 mos

  • I'm a big fan of internships. There's so much to learn from them. And for me personally, there isn't really a right or wrong time to do them. It doesn't matter how old you are, or where you are in your career. I'm hoping to learn so much from the wonderful team at The Whole Truth. About building a brand from scratch using common sense and content, and then scaling it. Hopefully I can contribute to them in some small way, myself.
Copywriting

The voice company

Founder & Intern

Aug 2019Present · 6 yrs 7 mos · Gurgaon, India

  • The Voice Company works with companies, emerging talent and communities to tell the stories that have not been told before.
Marketing CommunicationsBrand ManagementAdvertisingDigital MarketingIntegrated MarketingMarketing Strategy+10

Happy mcgarrybowen

Creative Head

Nov 2017Oct 2018 · 11 mos · Gurgaon, Haryana, India

Jwt india

Senior Creative Director

Jul 2015Nov 2017 · 2 yrs 4 mos · New Delhi Area, India

  • JWT was looking for someone to handle the Pepsi business. The man heading JWT India, a terrific writer, a director, a man of many metals, decided it'd be a wise move to give it to me.
  • So that's where I am now, and what I'm doing.
  • I absolutely love the account, love my team, love the clients.
  • The tea is horrendous here, but there's a cafe close by where I spend an occasional solitary mo.

Www.thevomit.in

Founder

May 2015Jul 2016 · 1 yr 2 mos · The World Wide Web

  • Everybody has an opinion about something. The Vomit provides a platform to people with an opinion on pop culture, politics, travel and people.

Wieden + kennedy

Senior Creative

Oct 2014Jun 2015 · 8 mos · New Delhi Area, India

  • Increasingly, I was getting fed up with advertising. At least the way most agencies looked at it.
  • So I decided to call on a man who didn't do advertising in its traditional sense - V Sunil.
  • The 8 odd months I spent there were intense. It was a crash course on how not to do advertising. Everyday, I was learning something new. Which was fantastic.
  • And then for some strange reason, I stopped performing. It's okay, happens to the best of us.
  • Not wanting to hold my team back, I left.

Longhand awards

Founder

Apr 2014Sep 2016 · 2 yrs 5 mos · India

Grey worldwide india

Creative Director

May 2012Sep 2014 · 2 yrs 4 mos · New Delhi Area, India

  • Grey was fun, mostly. Worked on the GSK business, won a few awards here and there, launch The Dolch Project, a project that crowd-sourced literature to help kids with learning disabilities.

Ogilvy & mather

Copy Controller

Jul 2010Apr 2012 · 1 yr 9 mos · New Delhi Area, India

  • Second stint at the company I learned most of the craft at. It was comfortable.
  • Sometime around 2012, it became a little too comfortable. Things were getting predictable - the work, the approach. And so after two odd years, I decided to get uncomfortable again. And moved.

Rediffusion yr gurgaon

Group Head

Sep 2009Jun 2010 · 9 mos

  • a short stint. just to see how it was like outside ogilvy

Ogilvy and mather

Copy Supervisor

May 2007Jul 2009 · 2 yrs 2 mos · New Delhi Area, India

  • The first time I get hired without so much as a portfolio.
  • Interesting story, and here it is.
  • I'm sitting in Calcutta, at some agency. I come across the Ogilvy website. I think it'd be a good idea to write to them.
  • Which I do, at a generic address (careers@ogilvy was it?)
  • It's a long mail (pretty badly written, in hindsight) outlining the various reasons they should hire me.
  • A few days later, I get a call from the then Executive Creative Director, Emmanuel saying he'd like to hire me.
  • I think it's a joke, and I hang up on him.
  • His secretary calls, profusely apologising for the bad network, and "maybe the line got disconnected."​
  • Anyway, offer letter comes in. I fly to the big city.
  • We launched Motorola, got a shortlist at The One Show, met the girl I'd later marry.
  • Happy days.

Education

St James

English

Stackforce found 100+ more professionals with Marketing Strategy & Creative Direction

Explore similar profiles based on matching skills and experience