Asma Shaikh

Business Development Executive

Mumbai, Maharashtra, India16 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 16 years of experience in targeted marketing strategies.
  • Expert in Account-Based Marketing methodologies.
  • Strong focus on senior stakeholder engagement.
Stackforce AI infers this person is a Marketing Professional specializing in Account-Based Marketing within the B2B sector.

Contact

Skills

Core Skills

Marketing StrategyAccount Based Marketing

Other Skills

AdvertisingBrand ManagementConceptual PlanningCopywritingCreative DirectionCreative StrategyDigital MarketingDigital MediaDirect MarketingIllustratorInDesignIntegrated MarketingMacMarketingMarketing Communications

About

As a Global Senior Manager for Account-Based Marketing at Capgemini, I bring over 16 years of experience in developing and executing targeted marketing strategies. With certifications in ABM and digital marketing, I specialize in driving impactful campaigns that align with organizational goals and foster senior stakeholder engagement. My work focuses on leveraging ABM methodologies to deliver tailored solutions for complex client needs. Partnering with diverse teams, I ensure strategic alignment and operational excellence for global marketing initiatives. Dedicated to advancing meaningful client relationships, I emphasize collaborative approaches to achieving measurable results.

Experience

Capgemini

4 roles

Global Account Based Marketing - Sr. Manager

Promoted

Jan 2023Present · 3 yrs 2 mos

Global Account Based Marketing Manager

Jan 2022Present · 4 yrs 2 mos

Marketing StrategyTeamworkStrategyConceptual PlanningAccount Based Marketing

Group ABM Operations Lead

Promoted

Oct 2018Dec 2021 · 3 yrs 2 mos

Marketing StrategyTeamworkStrategyConceptual PlanningAccount Based Marketing

Senior Consultant

Apr 2016Oct 2018 · 2 yrs 6 mos

  • Part of the Group Marketing team - AMSI ( Account Management Strategic Initiatives). Assist marketing initiatives for key 16 Capgemini accounts across the globe.
TeamworkAccount Based Marketing

Alok nanda & company

Group Account Manager

May 2014Mar 2016 · 1 yr 10 mos · Mumbai Area, India

  • Managing key luxury accounts - that included branding exercises, ATL and BTL activities.
Marketing StrategyTeamworkStrategy

Ogilvy & mather

Account Supervisor

Jul 2013Apr 2014 · 9 mos · Mumbai Area, India

TeamworkStrategy

Ogilvy & mather, mumbai

Sr. Account Executive

Dec 2011Jun 2013 · 1 yr 6 mos · Mumbai

Teamwork

Creative concepts advertising

Client Services Executive

Oct 2010Oct 2011 · 1 yr

Frequency- integrated marketing communications

Account Executive

Jun 2009Nov 2010 · 1 yr 5 mos

Education

Mudra Institute of Communications, Ahmedabad

Post Graduate Cetficate — Advertising

Jan 2008Jan 2009

MAHE, Dubai

B.A. Media & Communication

Jan 2005Jan 2008

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