Jan 2019 – May 2021 · 2 yrs 4 mos · Ernakulam, Kerala, India

• When you manage sales for a brand like P&G, you don’t just push products — you manage execution at every level.
• At Sabari Distribution (P&G Kerala), I led the sales and marketing engine across multiple categories.
• My role involved:
• Onboarding, training, and leading sales teams
• Planning and executing campaigns across territories
• Ensuring compliance, program evaluation, and quality checks
• Managing agency audits and process improvements
• Driving sales trials, distributor claims, and on-time payments
• Monitoring daily KPIs, surprise checks, and field performance
• Closing monthly targets with accuracy and speed
• Our targets were non-negotiable. And we hit them consistently.
• But what I’m most proud of is building systems where the team ran like a machine — where operations were tight, morale was high, and results were measurable.
• This was a role that deepened my expertise in:
• → Territory-based marketing
• → Team stewardship and mentorship
• → Field audit implementation
• → Scalable process-building in high-pressure markets
• If you’re leading a product team or building a sales engine from the ground up, I’ve been in the trenches.
• I know how to get results without burning out your team or budget.

Aug 2017 – Mar 2018 · 7 mos · Ernakulam, Kerala, India

• At GRB Dairy, I walked into a role where targets were steep, and systems were shaky. But I thrive under pressure.
• In under 9 months, I took charge of:
• Leading a high-performing team of Sales Executives and Area Managers
• Expanding both General Trade and Modern Trade presence
• Executing territory growth plans in underpenetrated regions
• Managing distribution networks to boost product availability and visibility
• Strengthening key account relationships and onboarding new retailers
• We didn’t just chase monthly numbers — we focused on **sustainable growth**.
• That meant:
• ✔ Tightening sales ops through daily field reviews
• ✔ Tracking performance metrics with a sharp eye
• ✔ Handling P&L responsibilities to protect margins
• ✔ Aligning ground execution with company-wide strategic goals
• One of my biggest wins?
• Reviving underperforming territories through local partner engagement and frontline rep retraining, which led to a consistent 18–22% uplift in monthly sales in 3 key regions.
• This role was a fast-paced masterclass in:
• Territory management
• Revenue accountability
• People leadership
• Brand positioning at the shelf level
• GRB gave me the playground to test strategy in real markets — and the stage to prove I could scale it fast.

Apr 2016 – Jul 2017 · 1 yr 3 mos · Ernakulam, Kerala, India

• 100+ field reps. ₹3 crore monthly targets. Daily execution.
• That was my everyday reality at Team Thai, where I served as Assistant Business Head for a fast-growing sales operation.
• I was responsible for managing:
• A large team of 100+ sales personnel
• Daily sales target tracking and field team performance
• Territory-wise revenue planning and execution
• Training programs to boost team productivity
• Market expansion strategies and channel development
• 💥 One of my proudest milestones:
• We consistently **achieved ₹3 Cr sales before the 28th of each month**, a feat that became the benchmark for the territory.
• I wasn’t just driving numbers. I was shaping a culture of ownership and execution.
• What I implemented:
• ✔ Morning team huddles with real-time metrics
• ✔ Zone-wise action plans for lagging areas
• ✔ Weekly review sessions to unlock stuck deals
• ✔ Cross-functional coordination with marketing for visibility campaigns
• I also led customer relationship management across key retail partners — ensuring that our team not only sold, but served.
• If there's one thing this role taught me:
• It’s that scale isn’t about chaos — it’s about systems. And when you lead from the front, teams follow with confidence.
• Team Thai wasn’t just a title. It was where I truly learned the operational depth and people-first leadership that shaped my future roles.

Dec 2010 – Jan 2016 · 5 yrs 1 mo · COCHIN

• HLL Lifecare gave me a front-row seat to public health innovation and placed me in the driver’s seat of some of its biggest initiatives.
• As Deputy Manager – Marketing, I was responsible for taking new health products from idea to launch across Kerala, while balancing the complexity of public-sector operations.
• One of the key highlights?
• 🚀 Launching the umbrella brand “Herbs and Berries” — a natural wellness line backed by the Ministry of Health & Family Welfare.
• My role included:
• Designing and executing go-to-market (GTM) strategies
• Building state-wide distribution networks
• Conducting market research and demand mapping
• Planning promotional campaigns for brand visibility
• Coordinating with public officials, local health workers, and internal teams
• Training field force and regional sales staff for product rollout
• I also led:
• → New territory expansion
• → Trade marketing initiatives
• → Brand education campaigns for OTC products
• → Data-driven decision-making for territory investments
• By aligning public impact with commercial metrics, we achieved significant improvements in distribution, awareness, and adoption, especially in semi-urban and rural zones.
• What set this role apart?
• The blend of mission-driven marketing with FMCG-style execution. It sharpened my skills in scaling operations across complex networks, where impact had to go beyond just numbers.
• HLL wasn’t just a job. It was where I learned to lead with both purpose and performance.

Oct 1998 – Dec 2010 · 12 yrs 2 mos · Cochin Area, India

• 12 years. 4 product divisions. One core mission — deliver consistent, scalable growth.
• Dabur India was where my career began, and it laid the foundation for everything I’ve built since.
• As a Senior Sales Officer, I was responsible for full-spectrum sales execution across:
• Family Products Division
• Health Care Products
• Foods Division
• Balsara Home Products Ltd
• My territory included high-density urban and semi-urban zones, and I consistently exceeded primary and secondary targets year over year.
• Key responsibilities:
• 🔹 Channel development and distributor network expansion
• 🔹 Relationship building with retailers and stockists
• 🔹 New product launches and promotional rollouts
• 🔹 Field intelligence and competitor tracking
• 🔹 Territory mapping and route optimization
• 🔹 Execution of trade marketing initiatives
• During my time at Dabur:
• 🏆 I received multiple awards for sales excellence
• 🏆 Was recognized for high-growth delivery and regional leadership
• 🏆 Played a key role in strengthening client relationships and customer retention across the board
• This was more than just a sales job — it was my crash course in FMCG dynamics, field force motivation, brand loyalty, and real-world revenue generation.
• It’s also where I learned the art of blending target-driven hustle with long-term relationship-building — something I now teach founders and coaches to do online through personal branding.
• Dabur was my boot camp, my training ground, and the place where I learned to sell with substance.