Sep 2024 – Present · 1 yr 6 mos

• I run the community at Superpath, the best career resource for content marketers. I also write our weekly 17k+ subscriber newsletter and co-host the Content, Briefly podcast.

May 2023 – Sep 2024 · 1 yr 4 mos

• I started babysitting the Superpath Slack community while Jimmy took paternity leave and then I never gave it back. I run the 20k subscriber newsletter, community announcements, AMAs, and other goodness.
• I also record a regular Show & Tell segment for Superpath's paid membership program, where I share workflows, tools, and advice for other content leaders. The first few live demos have been:
• How I onboard freelance writers
• My content production workflow in Airtable
• My process for connecting keywords to content
• My end-to-end case study process

Nov 2021 – Sep 2022 · 10 mos

• I joined Butter—a more collaborative, engaging alternative to Zoom—at its seed stage, just when we started taking revenue. Butter was eventually acquired by Miro in 2025.
• As the Content Lead, I was part of the Growth team, where we supplemented our product-led strategy with community and content. The majority of our content efforts were:
• 1. Repurposing community events into social and blog/SEO content
• 2. Collaborating with our community to make in-product templates and SEO-friendly resources (e.g. big list of icebreaker activities)
• 3. Thought leadership on facilitation and remote best practices
• When I joined, we had a simple one-page website. By the time I left, we had 30+ blogs and customer stories, a big template gallery, and a fully built-out website with feature pages, use cases, and more juicy stuff.
• As a content team of one, I was also our de facto product marketer. I built out our product handbook, wrote product update emails, and made how-to videos with our founder.

Dec 2020 – Nov 2021 · 11 mos · Remote

• Owned the global marketing strategy for Summa Linguae Technologies—a data and localization solutions provider to many Fortune 500 companies.
• Led and launched rebrand of Summa Linguae Technologies and Robson.ai brands
• Hired and onboarded two in-house marketing team members, decreasing third-party agency expenses while significantly increasing the quantity and quality of our content output
• Led merger of five acquired websites into parent brand site, increasing year-over-year organic traffic and leads to the parent site by 300%

Apr 2020 – Dec 2020 · 8 mos · Remote

• Led the end-to-end design and launch of two new company websites in multiple languages
• Developed a content strategy from the ground up, including a content audit of the company's five acquired business entities
• Created content development workflow in AirTable, improving efficiency for blog and social post creation

Jun 2019 – Apr 2020 · 10 mos · Remote

• As Globalme's sole marketer, I owned and executed the entire marketing strategy, focusing primarily in inbound content marketing and employer branding to promote Globalme as a great place to work.
• Increased organic website traffic from 15k to 24k monthly visitors in one year (+60%)
• Revamped website design, content, and SEO, which improved conversion rates and lead generation
• Refreshed employer brand to boost company's rapid hiring efforts

Sep 2018 – Jun 2019 · 9 mos · Nanaimo, British Columbia, Canada

• Led search engine & digital marketing strategy for Real Estate Webmasters. Leveraged SEO & PPC to expand REW's digital footprint and awareness. Worked closely with senior leadership, product marketing, and sales to create high quality content that engaged clients and grows leads. Hosted webinars, REW studio sessions, speaking opportunities, and events for clients and leads.

Jan 2017 – Sep 2018 · 1 yr 8 mos · Nanaimo, British Columbia, Canada

• Managed the Search Engine Optimization & Pay-Per-Click advertising teams at Real Estate Webmasters—responsible for generating leads and driving business for the top real estate professionals in North America.

Apr 2016 – Jan 2017 · 9 mos · Nanaimo, British Columbia, Canada

• SEO consultant for real estate websites. Responsibilities include writing website content, performing keyword research, managing social media campaigns, providing Google Analytics reports, and digital marketing.

Apr 2016 – Present · 9 yrs 11 mos · Nanaimo, British Columbia

• I occasionally freelance on the side as a content strategist, writer, and SEO consultant for B2B SaaS.
• My clients have included Dock (before they hired me full-time), Superpath, Instapage, TestGorilla, Postclick, Keyhole, HoneyBook, Champify, and lots more. Take a look at my website for my portfolio.
• I also offer one-on-one coaching and automation audits for small content teams.

Jul 2015 – May 2016 · 10 mos · Calgary, Alberta

• Coordinated the collection and distribution of event tickets donated to underprivileged children in Calgary. Responsibilities included donor relations, communicating with recipient charities, event planning, distributing tickets, social media, and fundraising initiatives.

Aug 2014 – Jul 2015 · 11 mos · Calgary, Alberta

• Wrote and edited educational non-fiction books for grades K-6 students. Created and curated online enhanced media content to accompany non-fiction books. Designed and tested web prototypes for new forms of digital media books. Back-end administration of WordPress CMS for media content and eBook library.

Sep 2013 – May 2014 · 8 mos · Greater Philadelphia Area

• Designed and executed speech perception and production experiments, maintained the lab website, managed scheduling of lab facilities, aided in the installation of research equipment, organized a talk series, and drafted IRB ethics proposals.

Jun 2013 – Aug 2013 · 2 mos · Greater Philadelphia Area

• As part of the Multidisciplinary University Research Institute, assisted in the programming of SUBTLE bot, a natural language-understanding robot. Debugged existing code to parse online chat transcripts into syntactic structures and mapped those onto corresponding semantics from the VerbNet database.

May 2013 – May 2017 · 4 yrs · BonksMullet.com

• Managed a team of writers for a hockey humour website considered by both fans and local media to be the primary source for Ottawa Senators satire. The site attracted over 1,000,000 page views and amassed over 17,000 followers on Twitter. The site is still up, but looks wildly outdated now :)

Jan 2011 – Jun 2012 · 1 yr 5 mos · Montreal, Canada Area

• Designed and executed speech production and perception experiments: created natural and synthetic stimuli, programmed the experiment interface, and performed. data analysis.
• I also worked at the Laboratory for Natural and Simulated Cognition, where we messed around with artificial neural network models to simulate infant learning.