Laxmi Barai

Digital Marketing Specialist

Mumbai, Maharashtra, India1 yr 2 mos experience

AI Enabled

Key Highlights

Creative digital marketing manager with a passion for storytelling.
Experienced in managing end-to-end social campaigns.
Skilled in Instagram growth and UGC-style content.

Stackforce AI infers this person is a digital marketing professional focused on B2C engagement in the beauty and lifestyle sectors.

Contact

Skills

Core Skills

Social Media ManagementDigital MarketingManagement

Other Skills

Social Media Content CreationBranding & IdentityFood ServiceMarketing StrategyEditingInfluencer MarketingEvent CampaignsChatGPTCustomer ServiceSAP CRMSalesLead GenerationFacebook Ads ManagerGoogle AdsMarketing

About

I’m a creative, growth-driven digital marketing manager with nearly 2 years of experience building engaging campaigns, reels, and stories for lifestyle audiences. From managing end-to-end social campaigns at Sewamo to understanding the backend of retail branding at Tata Digital, I’ve developed a passion for combining storytelling with data to connect brands with their audience. My goal? To bring that energy to beauty, fashion, and lifestyle brands that want to stand out, go viral, and connect authentically. I specialize in Instagram growth, UGC-style content, event campaigns, and digital brand building — and I’m currently seeking exciting roles where I can contribute creatively while growing in the space I love. For work enquiries : 📩- barailaxmi09@gmail.com

Experience

Lushvibes

Digital Marketing Manager

Feb 2026 – Present · 1 mo · Mumbai, Maharashtra, India · On-site

Social Media Content CreationBranding & IdentitySocial Media ManagementDigital Marketing

Zomato india

Business Manager - Laxmi Kitchen

Jan 2026 – Present · 2 mos · Vasai Virar, Maharashtra, India · Remote

Fssai certified, Hygiene & Vegetarian cloud kitchen. Food delivery across Vasai - Virar via Zomato Partner App.

Food ServiceManagement

Sewamo enterprises llp

2 roles

Social Media Executive

Aug 2024 – Apr 2025 · 8 mos · Hybrid

1. Developed and executed content strategies for Instagram, Facebook, LinkedIn, and YouTube to drive engagement and lead generation.
2. Managed and grew the Instagram pages of Sewamo and Founder in the City, including a 60-day decluttering series (#dmspace2dmmind).
3. Created high-performing ad campaigns (Meta & LinkedIn) for brand positioning and lead generation, using A/B testing for optimization.
4. Launched influencer marketing campaigns, collaborating with beach cleanup advocates for the Sewacation campaign to boost event participation.
5. Led multiple on-ground cleanup campaigns (Kihim Beach, Akshi Beach, Ganga Ghat in Patna, and Juhu Beach) and created high-impact social media content around them.
6. Designed Facebook ad strategies targeting dissatisfied customers of competitors (e.g., Urban Company) to highlight Sewamo’s authenticity, safety, and performance.
7. Crafted engaging reels and videos for trend-based viral marketing in the cleaning niche.
8. Developed carousel ads and landing pages to showcase Sewamo’s unique selling propositions, increasing customer acquisition.
9. Maintained a content calendar and optimized posting schedules for maximum reach.
10. Used Tracking and analyzing social media performance using Google Analytics, Meta Insights, and LinkedIn Analytics, and adjusting strategies accordingly.
11. Shooting and editing video content for the "Celebrity Homes - Bandra Series", capturing exclusive cleaning and decluttering transformations of celebrity residences.
12.Creating high-quality reels and video content, optimizing them for Instagram and YouTube Shorts to increase virality and reach.