Liz Dellheim

Product Manager

New York, New York, United States8 yrs experience
AI Enabled

Key Highlights

  • Increased enterprise ACV by over 10% through innovative GTM strategies.
  • Improved win rates by 30% with competitive positioning and sales enablement.
  • Expert in AI-driven analytics and SaaS product marketing.
Stackforce AI infers this person is a Product Marketing expert specializing in SaaS and AI-driven solutions.

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Skills

Core Skills

Product MarketingGo-to-market StrategyBrand DevelopmentProduct StrategyB2b MarketingCompetitive Analysis

Other Skills

Internal CommunicationsProduct AdoptionLaunchesSales EnablementTeam LeadershipMessagingValue PropositionsContent StrategySoftware as a Service (SaaS)User PersonasArtificial Intelligence (AI)Case StudiesStrategic PartnershipsB2B2CFinTech

About

Strategic product marketing leader driving growth through narrative design, data-driven positioning, persona-specific messaging, and high-impact, creative GTM strategies. Technologist with 15 years in B2B & B2C marketing, I specialize in AI-driven analytics, SaaS, and emerging tech, helping companies turn complex products into clear, compelling narratives that drive adoption and revenue. 💡 GTM & Product Marketing Expertise: Launched AI-powered analytics tools that increased enterprise ACV by 10%+ Developed competitive positioning & sales enablement that improved win rates by 30% Led integrated marketing campaigns that accelerated pipeline & increased engagement 🔍 How I Work: I partner with product, technology, sales, customer success, and leadership to deeply understand market dynamics and customer pain points to craft data-driven messaging and enablement that drives growth. I thrive at the intersection of data, creative storytelling, and strategy, ensuring that every marketing initiative delivers measurable impact. 🧠 Lifelong learner: I continuously expand my skills in data analytics, design, product development, and AI to stay ahead of evolving market trends. 🤝 Let's connect! I'm always happy to chat about product marketing, building, launching and leveraging AI, and developing high-growth GTM strategies.

Experience

Backlight

Associate Director, Product Marketing

Aug 2025Present · 7 mos · New York, New York, United States · Remote

  • Leading global product marketing for Backlight's best-in-class SaaS solutions across the full media lifecycle - for creating, delivering, and monetizing impactful video, media, and entertainment efficiently and at scale. Focus on 2 product lines: Iconik (modern media asset management) and Wildmoka (live - digital video distribution). Manage a team of 2 PMMs.
Product MarketingGo-to-Market Strategy

Liz dellheim llc

Builder of Brands, Systems & Beautiful Things

Jan 2025Present · 1 yr 2 mos

  • Building a creative venture at the intersection of storytelling, product design, and long-term value creation, rooted in the real world.
Brand DevelopmentProduct Strategy

Workstep

2 roles

Director of Product Marketing

Mar 2024Nov 2024 · 8 mos · New York, New York, United States · Remote

Senior Product Marketing Manager

Jun 2022Mar 2024 · 1 yr 9 mos · New York, New York, United States · Remote

  • Founding PMM. Built and led product marketing for WorkStep, an AI-powered HR tech and data analytics company for the supply chain. WorkStep optimizes frontline workforces through predictive people analytics and AI assisted data analysis. WorkStep partners with leading enterprise brands across manufacturing, logistics, distribution, transportation, healthcare, and retail to drive employee engagement and retention, improve productivity, and reduce safety incidents.
Internal CommunicationsProduct AdoptionLaunchesSales EnablementTeam LeadershipMessaging+10

Clair

Product Marketing Lead

Mar 2022May 2022 · 2 mos · New York, New York, United States · Remote

B2B MarketingCase StudiesCompetitive AnalysisStrategic PartnershipsB2B2CFinTech

Thoughtworks

Head of Marketing, Thoughtworks Arts

Aug 2017Feb 2019 · 1 yr 6 mos · Remote

Internal CommunicationsGrant WritingContent StrategyThought Leadership

Grow (acquired by premier tech)

Head of Marketing, Product Launch

Mar 2017Nov 2017 · 8 mos · New York, NY

LaunchesValue Propositions

Liz dellheim llc

Fractional/Contract Product Marketing and GTM Leadership

Oct 2015May 2022 · 6 yrs 7 mos

  • Product launches, GTM strategy, integrated marketing campaigns, social media, content strategy, public relations, and communications consulting for multinationals, start-ups, and non-profit organizations.
  • Simultaneously earned a MA in Design from the Universidad de Los Andes in Bogotá, Colombia (2018-2021).
Internal CommunicationsCase StudiesBrand DevelopmentProduct LaunchDigital MarketingStrategy+17

Samsung electronics america

Product Marketing Specialist

Feb 2014Aug 2015 · 1 yr 6 mos · New York City Metropolitan Area

Value PropositionsUser Personas

Boxee

Marketing Communications & Public Relations Manager

Aug 2011Jan 2014 · 2 yrs 5 mos · New York, NY · On-site

Internal CommunicationsValue PropositionsThought Leadership

Career break

Gap year

Jan 2010Jan 2011 · 1 yr · Seville, Andalusia, Spain

  • Completed a 4-month intensive Spanish language immersion program in Seville and then lived and worked in Madrid.

Education

Columbia University

BA — Psychology & Visual Art

Universidad de Los Andes

MA — Design

Jan 2021Present

Barnard College

BA — Psychology & Visual Art

General Assembly

Data Analytics

Woodside Priory School

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