Sep 2024 – Present · 1 yr 6 mos · Mumbai, Maharashtra, India · On-site

• I thrive with undefined charters, so this description might never be structured.
• Driving growth & user experience can include everything and yet there'll be a time I might not have a razor sharp CV point. My very first product, here, was building a strong nudge & ad service and I'm currently working on a revamped catalog. But do specific products matter as long as you're obsessed with the customer and will do everything to elevate their experience?

Jan 2024 – Aug 2024 · 7 mos

• asked everyday, "PO kyu nai laga?"
• requested vendors saying, "supply mat band karo, aaj payment pakka karwaata hoon"
• followed up internally asking, "iski invoice kidhar hai?"
• maintained inventory health with simple reminders like "yeh bikk kyu nai raha?"

Aug 2021 – Dec 2023 · 2 yrs 4 mos

• Built tools for Procure to Pay
• Scaled B2C Grocery app, Wondermart
• Streamlined FMCG catalog

Aug 2020 – Jul 2021 · 11 mos

• Grew FMCG business by 2.5x from Dec'20 till Feb'21 in Solapur
• Increased selection with special focus on categories like baby care, female hygeine, confectionary and cold beverages
• Grew FMCG business by ~3x from Mar'21 till Jul'21 in Surat
• Maintained 90%+ availability while decreasing days of holding
• Scaled buyer coverage by 55% in Pune
• Unlocked 30 pincodes in Pune; setup FMCG business from scratch

Mar 2019 – Apr 2019 · 1 mo · Hisar, Haryana, India

• Studied the CSR initiatives and helped JSL quantify impacts in areas of income generation, farm improvements and women empowerment by interviewing farmers linked with Gram Unnati Foundation and women enrolled in skill training programme

Aug 2017 – Oct 2017 · 2 mos

• Desi Firangi is an eatery in Manipal and is one of the favourites among the students there.
• As a freelance social media strategist, I am handling there Instagram and Facebook accounts. In these three months, I initiated three Facebook campaigns. I was also responsible for a month long planning of one year celebrations of the eatery and suggested offline synergies for the same.
• The designs were kept quirky to appeal to a college going audience as can be seen in pictures attached below.

Jul 2017 – Feb 2018 · 7 mos

• Charcoal Eats is a quick service restaurant which has its roots in Maharashtra. It is popular in different cities for its Pizzas and Biryanis, which were earlier branded as 'Chilli Flakes' and 'Charcoal Biryani respectively.
• In the capacity of freelance designer, I was responsible for designing marketing collaterals, social media content and branded packaging as per requirements. I helped in rebranding activity where in the company changed its name to Charcoal Eats. During this stint, I also had the opportunity of designing promotional videos.

Jun 2017 – May 2018 · 11 mos

• As a freelance video and graphic designer, I was responsible for designing explainer videos, social media campaigns and marketing collaterals for companies. In this twelve month stint, I undertook the responsibilities of client acquisition, account handling and feedback management among others, to expand my client network.
• Within three months of service, I collaborated with over ten companies and acted as a Social Media Manager for two of those. Some of my key projects are listed as follows:
• Social media content for Sukhani Stamps, a company dealing in philately. Rendered marketing inputs to help create a digital presence for the company and to transform its traditional operations.
• Social media content for Desi Firangi, an eatery in Manipal. Conceptualized the social media campaign to mark one year celebrations of the eatery.
• Marketing collaterals like pizza box, fries bag and food menu for Charcoal Eats, a quick service restaurant in Mumbai. Helped with the restaurant's rebranding and designed videos to contribute towards the same.
• Educational Videos for Stunited, a UK based company to facilitate the higher education globally.
• Event promotions and video content for Sportsmen.in, a social media company in health and fitness sector.
• Social Media content for Outbox surprises, a gifting solutions company. Rendered videography services to design their Christmas campaign.
• Promotional videos for Phoolvalley, Youthink, Eagle Travels, and JforJugaad.
• Marketing collateral for Arogya Bhawan's product launch in Mumbai, a company dealing in Ayurvedic products.

Jun 2017 – Mar 2018 · 9 mos

• Eagle Travels is a one stop solution for all travel and tourism needs. Based in Kolkata, it specializes in Visa services, primarily for east-Indian market.
• I was responsible for social media promotions and designing marketing collaterals. I also contributed by streamlining the database to bring improve e-mail marketing and feedback management. During this stint, I also designed the logo for 'Visawala', a dedicated Visa service wing of Eagle Travels and also gave my key inputs for creation of website, visawala.com

Jun 2017 – Dec 2017 · 6 mos

• For centuries, Philately, i.e, the collection and study of stamps, has been the most popular pastime. For almost half a century, Sukhani Stamps has helped more than 100,000 stamp collectors, globally, to pursue this enjoyable and rewarding hobby.
• I've collaborated with Sukhani Stamps as a freelancer to strategise the adoption of digital platforms including an e-commerce website and a Facebook page.
• The design used Rich Uncle Pennybags, mascot of Monopoly game, to show modernity with a blend of a red turban and moustache to give a feel of the traditional fiction of Chacha Chaudhary. The dominant colour in the logo, i.e, Yellow, was used as a template colour for other graphic content. The concept has been illustrated in the presentation attached below.