Himanshi Verma

Consultant

Delhi, India4 yrs 8 mos experience

Highly Stable

Key Highlights

Expert in behavioral analytics for customer acquisition.
Developed dashboards reducing processing time from 15 to 2 hours.
Skilled in machine learning for strategic business outcomes.

Stackforce AI infers this person is a Fintech professional with expertise in digital marketing and data analytics.

Contact

Skills

Core Skills

Digital MarketingData AnalyticsMarketingData Science

Other Skills

Analytical SkillsLeadershipData AnalysisDigital StrategyDashboard MetricsMicrosoft ExcelResearchMicrosoft PowerPointPySparkPresentation SkillsData ModelingSQLMicrosoft OfficePerformance AnalysisDashboards

About

IDFC FIRST Bank leverages my expertise in behavioral analytics and campaign experimentation to optimize customer acquisition strategies for various account types. By designing cross-platform dashboards integrating Google Ads, Meta Ads, and Adobe Analytics, our team achieved end-to-end funnel visibility while significantly reducing processing times. We also executed targeted campaigns and experiments to refine high-performing strategies. With an MSc. in Financial Economics from Gokhale Institute and a focus on Machine Learning through Imperial College certification, my academic foundation complements my professional goals. Enthusiastic about transforming data into actionable insights, I aim to advance innovation in digital acquisition and customer experience through collaboration and experimentation.

Experience

4 yrs 8 mos

Total Experience

2 yrs

Average Tenure

7 mos

Current Experience

Mastercard

Consultant

Sep 2025 – Present · 7 mos · Gurugram, Haryana, India · On-site

Idfc first bank

2 roles

Digital Acquisition Analyst and Design Manager

Jan 2024 – Sep 2025 · 1 yr 8 mos · Mumbai, Maharashtra, India · On-site

As a Digital Acquisition Analyst, I established and led the Behavioral Analytics function to optimize customer acquisition across Savings, Corporate Salary, and NRI Savings Accounts.
I built cross-platform dashboards integrating Google Ads, Meta Ads, and Adobe Analytics, enabling end-to-end funnel visibility for the first time. My work automated processes, reducing dashboard runtime from 15 to 2 hours.
I designed and executed multiple experiments, testing different campaign strategies and creatives to identify high-performing combinations. I also developed targeted campaign based on lookalikes for specific segments.

MarketingAnalytical SkillsLeadershipData AnalysisDigital StrategyData Analytics+1

Data Scientist- Modelling

Aug 2022 – Feb 2024 · 1 yr 6 mos · Mumbai, Maharashtra, India · On-site

As a Data Scientist at IDFC FIRST Bank, I focused on behavioral analytics to drive strategic outcomes. I built various machine learning models aimed at reducing customer attrition and increasing digital activation.
My work involved end-to-end development — from variable creation and feature engineering to experimenting with algorithms like XGBoost and GBM. I explored multiple data sources to enrich model inputs and improve accuracy.
Collaboration was key, working closely with cross-functional teams to align data-driven insights with business goals and ensure successful deployment of impactful solutions.

Analytical SkillsMicrosoft ExcelResearchMicrosoft PowerPointPySparkPresentation Skills+6