Aug 2024 – May 2025 · 9 mos · Hartford, Connecticut, United States · Hybrid

• As the Director of Content Marketing, I’m responsible for overseeing, implementing, and optimizing the content strategy for the Commercial Accounts Group for Travelers Insurance. My role involves driving segmented traffic to Travelers.com, developing case studies with SMEs and customers, and working closely with company thought leaders to craft and distribute compelling content.

Nov 2022 – Aug 2024 · 1 yr 9 mos · Smithfield, Rhode Island, United States · Hybrid

• Led my team in cross-functional collaboration with UX, SEO, Creative, Engineering, and SMEs to significantly improve on-page web performance; this work resulted in an 80% increase in time-on-site and 72% decrease in bounce rate metrics.
• Developed, drove, and optimized product messaging frameworks for Fidelity’s major buyer personas, resulting in higher product and platform adoption rates.
• Piloted in-house AI generative content tools and provided copy insights to help LLMs adapt to brand’s voice and tone.
• Developed net-new, search-first content streams responsible for driving 25% of non-branded, top-of-funnel traffic to Fidelity’s website.
• Drove strong cadence of A/B copy testing to create a library of deep content insights that significantly accelerated MQL velocity across various campaign pipelines.
• Launched Breakthrough Copywriting initiative, encouraging my team to create content that dramatically outperformed benchmarks, including social posts measuring 6x above 2023 LinkedIn Ad benchmarks (30.65% vs. 4.1%).
• Managed a team of world-class content creators and strategists directly responsible for creating and optimizing digital and UX microcopy across email, organic and paid social and search, and web channels.
• Winner of Impact Award for Fidelity’s Growth Hub; recognized for execution of advanced content strategy across multiple business units.

Mar 2018 – Nov 2022 · 4 yrs 8 mos

• Grew website traffic from 0 to 550K annual visitors over two years.
• Conceptualized Simply U, a search-first blog designed to deliver a top-of-funnel touchpoint to small business owners looking for expert advice on how to start, run, and grow their small businesses.
• Shaped brand messaging and creative to launch our first national campaign, featuring programmatic ads on Hulu, Spotify, and YouTube.
• Created product content messaging strategy that consistently outperformed business OKRs, thanks to authentic language, detail-rich scenarios, and dynamic personalization.
• Implemented a rigorous testing agenda; top-performing test netted an additional 300 MQLs per month, a 20% increase in conversion rate.
• Led SB.com to a 50 Domain Authority (DA) rating, driven by robust SEO content and link-building strategies.
• Created a content governance framework that balanced business objectives with customer needs.
• Developed, managed, and promoted a 6+ person team of content marketers, designers, and SEO strategists. Netted the company’s highest employee engagement results.
• Enabled and empowered my team to design and produce captivating content for marketing campaigns, the website, and sales enablement, including email copy, case studies, blog articles, press releases, presentation decks, display advertising, and other promotional materials.
• Forecasted and managed creative expenses and annual budget.

Mar 2017 – Mar 2018 · 1 yr

• As a Digital Content Producer and the 5th hire to the company, I gave Simply Business a voice by creating content that connected with our key customer segments, drove awareness of our brand, and ultimately assisted in conversions.
• Key accomplishments included:
• Directed and oversaw the strategic launch of SimplyBusiness.com;
• Established a baseline for UV -> PV conversions across multiple digital channels, including product pages, email, blog content, and more;
• Identified and activated our content marketing strategy while supporting the company's growth from five people to over 50;
• Created and tested various types of content mediums - including guidebooks, listicles, infographics, and templates - to better understand what resonated with customers;
• Passionately advocated for customer-centric viewpoints in all content by organizing focus groups and online user surveys; and
• Successfully communicated content strategy, tests, and results within multiple stages of the organization's growth.

Jun 2014 – Mar 2017 · 2 yrs 9 mos

• At this fast-growing, Boston-based SaaS startup, I was directly responsible for supplying email and website copy that directly contributed to revenue-boosting results. I led our team of community specialists to create, execute, and optimize social content. I collaborated cross-functionally with projects ranging from paid social ads to Google Ad campaigns, and more.

May 2008 – Mar 2014 · 5 yrs 10 mos · Cambridge, MA

• In May of 2008, I founded Compass Communications. In the span of seven years, I became the #1 ranked copywriter on Guru.com, a top site for creative freelance professionals. I worked with over 600 clients on a myriad of projects ranging from email marketing campaigns and website content creation to white papers and blog posts.
• Significant Accomplishments:
• Built online freelance writing business to over $300K in revenue
• Named the #1 ranked copywriter out of 61,400 freelance writers on Guru.com
• Amassed over 200 five-star reviews
• Recently completed multi-year project for The Sales and Management Institute, an online entrepreneurial school for disabled veterans