Salankara Biswas

Digital Marketing Specialist

Kolkata, West Bengal, India12 yrs 5 mos experience

Highly Stable

Key Highlights

Expert in content marketing and PR strategies.
Proven track record in enhancing audience engagement.
Skilled in managing large creative teams.

Stackforce AI infers this person is a Content Marketing Specialist with expertise in B2C media and entertainment.

Contact

Skills

Core Skills

Marketing Campaign ManagementContent MarketingBrand Management

Other Skills

CampaignsPromotional MarketingPublic RelationsAdvertisingEvent ManagementSocial MediaMarketingMarketing CommunicationsMedia Production ManagementMedia PlanningSocial Media MarketingTeam ManagementHip-Hop DanceContent WritingBusiness Development

About

Scintillating creative human and a communicator; passionate about painting the city / country / world, in your brand colour. (Currently - F81004)

Experience

Hoichoi

6 roles

GM - Content Marketing & Discovery

Promoted

Apr 2025 – Present · 11 mos

Managing film and series marketing for hoichoi Originals and hoichoi studios, enhancing subscriptions and box-office ticket sales.
Overseeing front-end, search, and recommendation strategies on the hoichoi platform, to drive user streams and engagement, to maintain healthy MAU.

Marketing Campaign ManagementCampaignsPromotional MarketingPublic RelationsAdvertisingEvent Management+5

GM - Content Marketing & PR

Promoted

Apr 2022 – Apr 2025 · 3 yrs

Responsible for articulating promotional campaigns and designing hero content (Poster, Teaser, Trailer) for (currently) 180+ Originals of hoichoi, along with promotional activities of acquired content, in India and Bangladesh.
Responsible for managing a large team of ideators, graphic designers, editors, PR professionals, event managers, influencer managers, motion graphic designers and short-format content producers - who deliver required assets for all departments.
Responsible for developing and executing tailored marketing strategies to enhance audience engagement and maximize viewership for both regional and global markets.

Brand ManagementEvent ManagementMarketing CommunicationsMedia PlanningPublic RelationsSocial Media Marketing+6

SM - Content Marketing & PR

Dec 2020 – Apr 2022 · 1 yr 4 mos

Manager - Content Marketing & PR

Nov 2019 – Nov 2020 · 1 yr

Senior Executive - PR

Nov 2018 – Oct 2019 · 11 mos

Executive - PR

Jun 2017 – Oct 2018 · 1 yr 4 mos

- Planning, designing, strategising and executing Promotional and PR driven campaigns for all content available on hoichoi.

Logline ai studio

Business Development Specialist

Jan 2025 – Present · 1 yr 2 mos · Mumbai, Maharashtra, India · Remote

Svf entertainment

Associate Marketing Professional

Jun 2017 – Nov 2020 · 3 yrs 5 mos · Kolkata, West Bengal, India

I promote the content produced/created by SVF and its verticals.
Shree Venkatesh Films, now re-branded as SVF Entertainment is the leading producer of Bengali cinema. We have also:
Produced 30+ Television shows
Distributed Hollywood and Bollywood films in Eastern India
Launched a regional OTT platform called 'Hoichoi'

Unitemps

Operations Trainee (Part Time)

Oct 2016 – Nov 2016 · 1 mo · Greater Leicester Area

I managed several events taking place within the law department, under Kate Scott, the administrator of the Leicester De Montfort Law School.

Leicester city football club

Management Trainee

Jul 2016 – Nov 2016 · 4 mos · Leicester, Leicestershire, United Kingdom

I handled communications for the Champions League matches, Leicester’s official entry after winning the 2015-16 season of Premier League.

Ds-cubed ltd.

Marketing Communications Coordinator (Part Time)

Nov 2015 – Apr 2016 · 5 mos · Leicester, Leicestershire, United Kingdom

To manage their annual event called ‘Hackathon’ (involving Leicester City council members and medical staff from various hospitals across the city, to create a virtual application for medical purposes and charitable causes.)
To come up with new ideas regarding a software launch by the company related to finding relevant authors/professors of a certain module, according to their ratings by the users themselves.

Integral pr services pvt ltd

Public Relations Intern

Jan 2015 – Mar 2015 · 2 mos · Mumbai, Maharashtra, India

To manage media relations by updating relevant news/information about the clients, writing press releases, keeping media coverage track, coordinating the events of those clients, etc.
Some of the clients during this period were:
Beam Suntory (Jim Beam)
Wadhwani Foundation
Air Arabia
VLCC
Red FM
Volvo
BASF

Blow-horn communications pvt. ltd.

Client Services Intern

Jun 2014 – Jul 2014 · 1 mo · Kolkata, West Bengal, India

To ideate and present marketing strategies for clients, such as Hatari Restaurant Group and Monkey Wrench – Nukkad Printing Press.
To design CSR (corporate social responsibility) activities for AMRI Hospitals – Emami Group for their reopening, in 2014.

Nshm knowledge campus

Media Student

Aug 2012 – Jul 2015 · 2 yrs 11 mos · Kolkata, West Bengal, India

Dissertation - Impact of Cosmetic Advertisements on Consumer Buying Behaviour, specialising in Advertising and Public Relations in the final semester.