Jul 2025 – Present · 8 mos · Pune, Maharashtra, India · On-site

• Promoted from Influencer Marketing Associate to Influencer Marketing Specialist, Managing influencer marketing strategies and campaigns for UrbanGabru, one of India’s leading men’s grooming brands under the GlobalBees portfolio.
• Key Responsibilities:
• Develop and execute influencer marketing strategies to enhance brand visibility and engagement
• Lead end-to-end influencer campaigns — from planning and creator selection to execution and performance analysis
• Build and maintain strong relationships with influencers to ensure long-term collaborations
• Identify emerging trends and content formats to maximize campaign impact
• Collaborate with internal teams including creative, social media, and product for integrated marketing initiatives
• Track campaign ROI, prepare reports, and optimize strategies for better results

Jul 2024 – Jun 2025 · 11 mos · Pune, Maharashtra, India · On-site

• As an Influencer Marketing Associate at UrbanGabru, a leading men’s grooming brand, I focus on executing impactful influencer marketing strategies to drive brand awareness and product visibility.
• Key Responsibilities:
• 1. Identify and onboard influencers aligned with UrbanGabru’s target audience and brand ethos.
• 2. Coordinate influencer collaborations, ensuring timely and high-quality campaign execution.
• 3. Manage day-to-day communication with influencers to maintain strong partnerships and ensure campaign alignment.
• 4. Monitor and analyze campaign performance metrics to assess effectiveness and optimize future strategies.
• 5. Collaborate with internal teams to create engaging content that resonates with the audience and boosts engagement.

Oct 2023 – Mar 2024 · 5 mos · Lucknow, Uttar Pradesh, India

• As an Influencer Marketing Manager at a Influencer marketing agency, I led a team to design and execute impactful influencer marketing campaigns tailored to meet diverse client objectives. My role emphasized strategic planning, team leadership, and end-to-end campaign management.
• Key Responsibilities:
• 1. Designed and implemented influencer marketing strategies aligned with client goals and target demographics.
• 2. Supervised a team of marketing professionals, providing guidance and support to ensure efficient workflow and high-quality output.
• 3. Managed the complete campaign lifecycle, from conceptualization to execution and performance analysis.
• 4. Built and maintained strong relationships with influencers and creators, negotiating contracts and ensuring successful collaborations.
• 5. Analyzed campaign metrics and prepared detailed reports to showcase results and identify areas for optimization.

Apr 2023 – Sep 2023 · 5 mos · Lucknow, Uttar Pradesh, India

• As a Junior Influencer Marketing Manager at a marketing agency, I was responsible for managing influencer outreach, optimizing content strategies, and ensuring efficient record-keeping for campaigns targeting diverse audiences worldwide.
• Key Responsibilities:
• 1. Identified and engaged influencers and creators across various niches to align with clients’ branding and campaign goals.
• 2. Collaborated with influencers to develop engaging content that resonated with target audiences.
• 3. Maintained detailed records of influencer contracts, performance metrics, and campaign data for efficient reporting.

Oct 2022 – Mar 2023 · 5 mos · Lucknow, Uttar Pradesh, India

• As an Influencer Marketing Intern at a marketing agency, I was responsible for identifying, engaging, and managing influencers and content creators to support marketing campaigns. My role involved a strategic mix of outreach, relationship building, and campaign coordination.

Oct 2022 – Mar 2023 · 5 mos · Delhi, India

• As a Freelancer with ShareChat, India’s leading content media and live-streaming platform, I specialized in managing gaming and entertainment-focused content creators. My role focused on expanding the platform’s creative footprint and fostering a vibrant creator community.
• Key Responsibilities:
• 1. Monitoring creator performance and providing tailored feedback to optimize audience reach and engagement.
• 2. Facilitating seamless communication between creators and platform teams to execute campaigns and initiatives.
• 3. Staying updated with content trends to identify opportunities for creators to capitalize on emerging niches.

Oct 2022 – Mar 2023 · 5 mos · Delhi, India · Remote

• As a Freelancer with ShareChat, India’s leading content media and live-streaming platform, I specialized in managing gaming and entertainment-focused content creators. My role focused on expanding the platform’s creative footprint and fostering a vibrant creator community.
• Key Responsibilities:
• 1. Identifying, recruiting, and onboarding gaming and entertainment content creators to enhance platform diversity.
• 2. Collaborating with creators to develop engaging content strategies that aligned with ShareChat’s audience preferences.

Jan 2022 – Sep 2022 · 8 mos · Lucknow, Uttar Pradesh, India · Remote

• At Rooter.gg, India’s premier gaming and streaming platform, I was responsible for managing and nurturing relationships with gaming content creators to drive platform growth and engagement. My core responsibilities included...
• 1. Recruiting, onboarding, and managing a diverse roster of gaming content creators.
• 2. Strategizing and implementing growth plans tailored to individual creators, ensuring optimal audience engagement.
• 3. Collaborating with creators to develop high-quality content aligned with Rooter.gg’s vision and audience preferences.
• 4. Monitoring performance metrics and providing actionable insights to enhance content reach and monetization.
• 5. Acting as a liaison between content creators and internal teams to ensure seamless communication and campaign execution.
• 6. Successfully onboarded 250+ of top-tier creators, contributing to growth in platform user engagement.

Jan 2020 – Dec 2021 · 1 yr 11 mos · Lucknow, Uttar Pradesh, India · Remote

• As an Agency Manager at ATELAS ESPORTS, I played a pivotal role in driving operational excellence and managing strategic relationships within the competitive eSports industry. My responsibilities included...
• 1. Overseeing the recruitment, onboarding, and management of professional eSports players and content creators.
• 2. Negotiating and executing contracts to secure brand sponsorships and collaborations.
• 3. Managing day-to-day operations, including team schedules, training sessions, and performance metrics.
• 4. Coordinating with marketing and content teams to enhance brand visibility through innovative campaigns and social media strategies.
• 5. Ensuring compliance with eSports industry regulations and upholding competitive integrity.