Oct 2025 – Nov 2025 · 1 mo · San Francisco, CA · Remote

Jul 2022 – Oct 2022 · 3 mos · Dublin, Ireland

Nov 2020 – Jun 2022 · 1 yr 7 mos · Dublin, Ireland

• Measuring the accuracy of policy enforcement and elevating data driven insights to bridge gaps in scaled operations

Sep 2019 – Nov 2020 · 1 yr 2 mos

• Managed (agile) Dynamic Pricing Engine product which pitched personalised telco offers to users across 5 platforms based on user analytics.
• Implemented personalised use cases on Facebook, Google & Mwallets
• Increased activations by 15% and revenue by 8% through optimizations in personalization algorithm
• Automated reporting through dashboards for real time tracking and ad hoc analysis
• Worked on clustering algorithm to form micro segments for personalised offers increasing activation rate, retention and user experience
• Managed Next Best Offer product end to end - ops & strategy

Jan 2019 – Sep 2019 · 8 mos

• Project Marketing:
• Spearheaded successful launch of project and laid down automated M&E framework
• Strategized spends, pricing and led operations with international teams; achieved 110% targets
• Constructed lead qualification model resulting in 3x better sale conversion rate
• Performance Marketing:
• Built and led this function for Pakistan market- managed budget, strategy & operations
• Reduced churn from 75% to 35% and optimised campaigns to reduce overall Cost Per Reply by 60%
• Built attribution dashboards leading to KPI optimisations of upto 60%

Jul 2017 – Jan 2019 · 1 yr 6 mos

• Tracking business health, devising remedying strategies for risks/problems and reporting to local & regional teams
• Conducting data analysis to gain useful insights, influencing key decisions
• Key highlights of functions and projects:
• Customer Support:
• Revamped moderation policy and reduced complaint tickets by 13%
• Reduced lister drop off, consequently growing the lister base by 5%
• Optimised supply of 30 FTEs using data analytics to increase workflow efficiency by 25%
• Product Analytics:
• Increased daily lister by 10%, revenue by 25% through product change, later also adopted by Egypt team
• Conducted product changes for better UI/UX, after forecasting impact
• Project Management:
• Led a team of 15; devised growth strategy, conducted hiring and laid down operations
• Achieved growth at 60% lesser cost per acquisition
• Built KPIs & dashboards for monitoring & evaluation

Aug 2016 – May 2017 · 9 mos · Lahore, Pakistan

• Assisted Mr. Luqman Awan (Business School instructor) in Channel Management.
• Assisted Dr. Adnan Zahid (Business School instructor) in Consumer Behavior

Aug 2016 – Aug 2016 · 0 mo · Islamabad, Pakistan

• Elected by members hailing from all over Pakistan with diverse backgrounds through transparent, two tier election process.
• Chaired the entire house and moderated numerous guest speaker sessions
• Top performance led to a study trip to UK and the Denmark Parliament to explore democratic & governance systems.

Jun 2016 – Jul 2016 · 1 mo

• Outstanding intern award 2016
• Solved a business problem with primary focus on market research, analytics, and retail audit analysis.
• Formulated solutions to increase market share which were commended by brand manager.
• Conducted brand analysis on new brands in FMCG space, collected market feedback to tailor the sales strategy.

May 2016 – May 2017 · 1 yr

• Administered 8 consultancy projects in development sector, while heading a team of 25 consultants.
• Moreover, developed vision and mission statement of the society. Formalized recruitment procedures, increasing membership by 350% and organized consultancy related events as part of Executive Council.

May 2016 – May 2016 · 0 mo · Passau Area, Germany

• Chaired DISEC commitee to run the house effectively and select best delegates after strict evaluation.
• As part of delegation was looking over finance, sponsoring and logistical arrangements (Pakistan-Germany- Passau, Munich, Frankfurt) for the team.

Aug 2015 – Sep 2015 · 1 mo

• Assisted program associate on budgetary planning for the implementing partners
• Performed internal financial audit of the firm

Jun 2015 – Jul 2015 · 1 mo

• Conducted a training session for the social media team and devised marketing strategy of social media, doubling the consumer engagement
• Built a computer model for Electoral Reforms Committee increasing efficiency of the project by 25%

May 2015 – May 2016 · 1 yr

• Promoted to Director from Assistant Director after an year.
• Led a team of 8 members to organize high profile panel discussions, events of ambassadors and prominent figures.

Jun 2014 – Jul 2014 · 1 mo

• Besides primary task of conducting interviews, captured and post-processed pictures for an official event that were featured on the official page