Jasleen Kaur G — Head of Design

I can build brands like empires! • Jury member for “Thinkers of Tomorrow” Sustainability awards in partnership with News18 (March ‘23) • Jury Member for IT SMB awards in partnership with Lenovo and The Economic Times (Apr ‘23) • Jury for “Women in Creativity” by Rolling Stone in partnership with Sony Music (May ‘23) • Co-creator on Alchemy case study challenge with PR Pundit and Jury member for the same (Jun ‘23) • Speaker at G20 event by Ministry of Culture and The Calligraphy Foundation (Aug ‘23) • Market consultant to an NY based agency on framing brand strategies (Indian market entry & expansion) for their lifestyle clients (2024) • Host of the podcast "Marketing Hat with Jasleen Kaur G" • Speaker at Digital Marketing World Forum (DMWF Asia, 2021) • Conferred as amongst ‘Exceptional Women of Excellence’ by Women Economic Forum 2019🥇 • Top 100 Brand Custodians in India 2018 🏆 • Speaker at Technology for Marketing (TFM, London 2017) • Speaker at various college events & festivals- IIT, Delhi | TAPMI | Delhi University | English Olympiad | • Contributor to Oprah Winfrey Network ✍️ • Author 'Ginger and Honey' (a poetry compilation) 📖

Stackforce AI infers this person is a Brand Marketing and PR expert in the Fashion and Retail industry.

Location: Delhi, Delhi, India

Experience: 15 yrs 9 mos

Skills

Brand Strategy
Marketing Strategy
Sustainability
Luxury Brand Marketing
Public Relations
Corporate Branding

Career Highlights

Jury member for prestigious sustainability awards.
Recognized as an exceptional woman of excellence.
Top 100 Brand Custodians in India.

Work Experience

Bata India Limited

Head of Brand Marketing & Public Relations (1 yr 5 mos)

Indiawood Global

Founder (1 yr 8 mos)

Reliance Brands Limited

Assistant Vice President- Marketing (Hugo Boss, Mothercare, H by Hamleys) (7 mos)

Benetton Group

Head- Marketing, Public Relations & Sustainability (Indian, Nepal, Sri Lanka, Myanmar) (1 yr 7 mos)

Head- Marketing and Public Relations (India, Nepal, Myanmar, Sri Lanka) (3 yrs 7 mos)

Manager- Brand Strategy (CEO’s Office) (1 yr 1 mo)

Deputy Manager- Digital Marketing & PR (9 mos)

Canon India

Senior Executive- Digital Marketing and PR (4 yrs 1 mo)

India Infrastructure Publishing Private Limited

Associate- Conference Sales (11 mos)

The Hindu

Journalism Intern (1 mo)

Education

Master of Business Administration (MBA) at Management Development Institute, Gurgaon

Executive Education at Columbia University

Management Training at Indian Institute of Technology, Delhi

M.A at Jamia Millia Islamia

B.A (H) English Literature at Delhi College Of Arts and Commerce

Jasleen Kaur G

Head of Design

Delhi, Delhi, India15 yrs 9 mos experience

Key Highlights

Jury member for prestigious sustainability awards.
Recognized as an exceptional woman of excellence.
Top 100 Brand Custodians in India.

Stackforce AI infers this person is a Brand Marketing and PR expert in the Fashion and Retail industry.

Contact

Skills

Core Skills

Brand StrategyMarketing StrategySustainabilityLuxury Brand MarketingPublic RelationsCorporate Branding

Other Skills

Brand ManagementMarketingProduct ManagementGlobal E-CommercePerformance MarketingDigital StrategyMarket ResearchSocial Media MarketingE-CommerceCorporate CommunicationsMarketing CommunicationsStrategic PlanningCorporate Sustainability Reporting Directive (CSRD)CMOFast-Moving Consumer Goods (FMCG)

About

Experience

Bata india limited

Head of Brand Marketing & Public Relations

Oct 2024 – Present · 1 yr 5 mos · India

Leading the brand management and marketing for portfolio of brands- Bata, Hush Puppies, Scholl, Bubble Gummers, Nine West, Power, Floatz and North Star

Brand ManagementMarketingPublic RelationsBrand StrategyMarketing Strategy

Indiawood global

Founder

Feb 2023 – Oct 2024 · 1 yr 8 mos · India · On-site

Waking up every day to wrestle uncertainty and choosing courage over comfort; building in silence, bleeding in private, and still betting on yourself.
Because there’s nothing greater than saying, “I can do this for myself” and everyone owes themselves at least one shot at entrepreneurship.

Luxury Brand MarketingProduct ManagementSustainabilityGlobal E-Commerce

Reliance brands limited

Assistant Vice President- Marketing (Hugo Boss, Mothercare, H by Hamleys)

Jul 2022 – Feb 2023 · 7 mos

Heading Marketing and PR for a portfolio for all the three brands

Luxury Brand MarketingPerformance MarketingDigital StrategyMarket ResearchPublic RelationsSocial Media Marketing

Benetton group

4 roles

Head- Marketing, Public Relations & Sustainability (Indian, Nepal, Sri Lanka, Myanmar)

Dec 2020 – Jul 2022 · 1 yr 7 mos

Responsible for Indian sub-continent markets including Myanmar, Nepal & Sri Lanka.
I also lead the CSR and sustainability development in India.

E-CommerceCorporate BrandingCorporate CommunicationsMarketing CommunicationsPublic RelationsSocial Media Marketing+1

Head- Marketing and Public Relations (India, Nepal, Myanmar, Sri Lanka)

Promoted

May 2017 – Dec 2020 · 3 yrs 7 mos

Responsible for Indian sub-continent markets including Myanmar, Nepal & Sri Lanka

Manager- Brand Strategy (CEO’s Office)

Mar 2016 – Apr 2017 · 1 yr 1 mo

Deputy Manager- Digital Marketing & PR

Jun 2015 – Mar 2016 · 9 mos

Driving overall Digital Marketing strategy along with creative conseptualisation of campaigns.
Public Relations' strategies for a heightened exposure to stakeholders and drawing consumer insights to frame highly targeted Marketing Initiatives.
Focused on creating Marketing alliances and cross branding opportunities.

Canon india

Senior Executive- Digital Marketing and PR

Apr 2011 – May 2015 · 4 yrs 1 mo · Corporate Ofice, India

Handled the communications strategy and execution for Office Imaging (B2B) arm of Canon.

India infrastructure publishing private limited

Associate- Conference Sales

May 2010 – Apr 2011 · 11 mos · Delhi, India

I was responsible for the sales and marketing of assigned national conferences.
These conferences were at the intersection of government bodies, policy makers, private and public sector companies.

The hindu

Journalism Intern

May 2009 – Jun 2009 · 1 mo

Wrote for Metro Plus and interviewed Mandira Bedi, Shiney Ahuja, Lara Dutta, Mahesh Bhatt, Emraan Hashmi, Soha Ali Khan etc.
Internship was a serious learning experience in the field of print media. Exclusive writing tips and effective communication skills were an integral part of it.
http://www.hindu.com/mp/2008/05/22/stories/2008052250490200.htm
http://www.hindu.com/mp/2008/05/31/stories/2008053152581400.htm