Vivek Vaidya

Co-Founder

San Francisco, California, United States27 yrs 11 mos experience
Highly Stable

Key Highlights

  • Co-founder of multiple successful technology companies.
  • Expert in data-driven enterprise software and AI.
  • Published author on data and customer engagement.
Stackforce AI infers this person is a SaaS and MarTech expert with extensive leadership experience.

Contact

Skills

Other Skills

Product DevelopmentAdvertisingHadoopAnalyticsMobileCloud ComputingDistributed SystemsSoftware DevelopmentSoftware EngineeringPythonData MiningSaaSEnterprise SoftwareBig DataScalability

About

Vivek Vaidya is a serial entrepreneur and technology leader who has built industry leading technology companies in enterprise software, data management, analytics, and machine learning/AI over the last 25 years. Currently, he is the Co-founder, General Partner, and CTO of Super{set}, a startup studio that founds, funds, and builds data driven technology companies. Prior to forming Super{set}, Vivek was the CTO of Salesforce Marketing Cloud having joined Salesforce via the acquisition of Krux, a mar-tech platform that he co-founded with Tom Chavez in 2010. Before Krux, Vivek served as the CTO of Rapt, a provider of software for media monetization acquired by Microsoft in 2008. Vivek holds an MS in Mathematics and Computer Applications from the Indian Institute of Technology, Delhi and an MS in Computer Science from the University of Denver. While at IIT-D, he was an early member of the team at Parsec Technologies, the first company to build and market Interactive Voice Response systems in India. Vivek lives in San Francisco with his wife Pallavi and son Viplav and is a co-author of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement, published in 2018.

Experience

Kana

Co-Founder/CTO

Feb 2025Present · 1 yr 1 mo · San Francisco, California, United States · On-site

Plaksha university

Co-Founder & Board Member

Dec 2019Present · 6 yrs 3 mos

  • Plaksha is India's largest philanthropic initiative to setup a Technology University. Its aim is to reimagine technology research and education for the 21st century.

Upwardly global

Member, Board of Directors

Sep 2019Oct 2022 · 3 yrs 1 mo

Super{set} startup studio

Co-Founder and General Partner

Jun 2019Present · 6 yrs 9 mos · San Francisco, CA

  • super{set} startup studio founds, funds, and builds data-driven enterprise tech companies 10x faster and with 5x greater capital efficiency

Salesforce

2 roles

SVP Engineering and CTO, Salesforce Marketing Cloud

Aug 2017Jul 2018 · 11 mos

CTO and SVP Engineering, Salesforce DMP

Nov 2016Aug 2017 · 9 mos

Krux digital

Founder & CTO

Nov 2009Nov 2016 · 7 yrs

  • Krux Digital gives anyone with a website the tools to safeguard, connect, and make responsible use of the audience data they collect. With Krux, websites become more secure, more intelligent conduits of consumer interests, behaviors, and intent. With Krux, consumers gain confidence that their favorite websites are operating under the plain light of day. Find out more at http://kruxdigital.com..
  • Krux was acquired by Salesforce in November 2016

Microsoft corporation

Group Program Manager

Jul 2008May 2009 · 10 mos

  • Responsible for roadmap and delivery of the Atlas Publisher Suite -- a collection of integrated tools for monetizing display ad inventory.

Rapt (acquired by microsoft)

5 roles

Chief Technology Officer

Promoted

Sep 2006Jun 2008 · 1 yr 9 mos

Senior Architect

Jul 2005Aug 2006 · 1 yr 1 mo

Architect

Promoted

Apr 2003Jun 2005 · 2 yrs 2 mos

Senior Software Engineer

Promoted

Apr 2001Mar 2003 · 1 yr 11 mos

Software Engineer

Dec 1999Mar 2001 · 1 yr 3 mos

Imparto software corp

Software Engineer

Jun 1998Nov 1999 · 1 yr 5 mos

Parsec technologies, pvt. ltd.

Software Engineer

May 1994May 1996 · 2 yrs

Education

Indian Institute of Technology, Delhi

M Sc. — Mathematics and Computer Science

Jul 1991May 1996

University of Denver

MS — Computer Science

Aug 1996May 1998

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