Jan 2024 – Jan 2025 · 1 yr · Bengaluru, Karnataka, India

Sep 2019 – Dec 2023 · 4 yrs 3 mos · Bengaluru

• Prakash Babu Devara is an accomplished marketing and branding professional with over 13 years of experience in the industry. He currently serves as the Head of Aviation Marketing at Ramco Systems, a leading Aviation ERP software provider. With a passion for aviation and technology, Prakash is dedicated to bringing the best of both worlds together to drive value proliferation. In addition to his role at Ramco Systems, Prakash is also an aviation blogger and a seasoned public speaker. He has a deep understanding of the aviation industry and is able to communicate complex ideas in a clear and engaging way. Throughout his career, he has demonstrated a track record of success in developing and implementing effective marketing strategies, building strong brands, and driving business growth.

Jul 2017 – Aug 2019 · 2 yrs 1 mo · Chennai Area, India

• In my current role, I am responsible for driving Aviation business from solution point of view. Anchoring the product development by liaising with development team, leading prototypes and pilot engagements with customers, ensuring successful implementation and guaranteeing customer delight with our engagement are my core responsibilities.

May 2015 – Jul 2017 · 2 yrs 2 mos · Chennai Area, India

May 2014 – May 2015 · 1 yr · Chennai Area, India

• As a Product Marketing Manager, I am responsible for demand generation and drive the business for the product. I take part in complete marketing experience as I lead every facet of product’s journey. From determining positioning, competitive analysis, feature prioritization, external communications such as events, trade shows etc, I am responsible to shape the voice of product and help to increase the customer base.
• Major responsibilities:
• Work closely with sales team & partners across India to generate more leads
• Be an evangelist in communicating the value of product to target audience using all kinds of marketing activities such as EDMs, flyers, brochures, blogs, trade shows etc
• To keep close watch on changing marketing scenarios, needs of target audience and enhance the product accordingly with support of development team
• To act as interface among development team, support, sales, partners, delivery team and make sure timely deliverable to all stake holders

Dec 2009 – May 2013 · 3 yrs 5 mos