Oct 2020 – Dec 2022 · 2 yrs 2 mos · Vilniaus, Lithuania

• Teaching Marketing at a fantastic Business School in the Baltic region of Europe.

Nov 2017 – Jul 2020 · 2 yrs 8 mos

• 21st Century marketers are grappling with new challenges every day. There is much discussion about a transformation in marketing, but very little understanding of what, when and how that’s going to happen. FrogIdeas has taken a step in the direction of starting these conversations. Introducing, The Leap with Jatin Modi – an unprecedented interview series, with the people defining the present and future of marketing in India.
• Spread across 6 episodes, The Leap is a first-of-its kind web-series, tailor-made for the marketing community. As I speak to contemporary marketing leaders, the episodes seek answers to questions like:
• What does the marketing organisation of the future look like?
• How is commerce converging with every other industry?
• We talk about selling experiences, but what is the key to doing so?
• How can marketers grow in a dynamic industry?

Mar 2016 – Jan 2019 · 2 yrs 10 mos · India

• Defacto voice of Content Marketers in India, and go to source for information on the discipline.

Oct 2015 – Nov 2015 · 1 mo

• IIMC is the premier Mass Communication College in India. Teaching the Digital Marketing course here.

Jan 2015 – Apr 2016 · 1 yr 3 mos

• Teaching Entrepreneurship as a course to startup owners.

Aug 2013 – Jun 2014 · 10 mos · Delhi

• ASLI is a radical new way of teaching management education.
• It focuses on teaching skills rather than theory.
• Teaching Business Modelling from a small scale to a large scale enterprise, a bit about Digital and Social media and structuring companies.

Jan 2015 – Mar 2018 · 3 yrs 2 mos

• Startup Tunnel is a Startup Incubator. Involved in mentoring early stage startups in their quest to find the right business model, raise external funding, find the right product market fit etc.

Jan 2014 – Feb 2014 · 1 mo · Gurgaon, India

• - Co- Teaching the Digital Marketing course to students of the full time residential MBA program at the institute.

Jul 2013 – Jul 2018 · 5 yrs

• 91SpringBoard is a co-working, incubation and funding company based in Delhi.
• Mentoring startups and entrepreneurs mostly in the digital product, e-commerce and marketing space.
• Focus on product development, team building, capital and marketing strategy.

Mar 2013 – Present · 13 yrs · Europe, USA and India

• Renaissance works with established B2B firms that shape global industries. From Europe, APAC to the Americas, our clients lead enterprises valued at $50M to $100B+, each asking the questions that drive market leadership:
• 'How do we communicate with authentic power?'
• 'Are we creating experiences our customers can't stop talking about?'
• 'What makes us truly undeniable?'
• Our strategic partnerships span continents and sectors - we work with the world's fastest-growing enterprise firm, social media platforms that connect billions, telecom technology leaders advancing global connectivity, and companies that Time recognizes as sustainability pioneers.
• Our expertise serves two core areas:
• 1. Brand Strategy - Crafting narratives that transform market positions
• 2. Brand Marketing - Executing these narratives through setting up dedicated centers of excellence in Europe and India, delivering global-standard work with strategic value pricing
• We believe in depth over breadth - choosing to partner with just six new clients each year, ensuring each engagement receives the focused attention and strategic depth it deserves.
• Our global credibility rests on select partnerships: we're one of seven LinkedIn creative partners worldwide. Stanford GSB's Seed program brings their strategic insight to our work. The Agency of the Year award and 60+ other recognitions reflect our impact across markets, yet our true measure lies in our clients' success.
• Our team reflects our global outlook - talent from four countries across three continents, led by leadership who've lived and worked across multiple geographies.
• Renaissance stands on trust, well-being, inclusivity, transparency, and conscious leadership. We grow thoughtfully, value lasting partnerships, and help our clients become undeniable in their markets.
• We partner with global leaders who understand that market leadership starts with asking the right questions.

Jan 2012 – Jan 2013 · 1 yr · Gurgaon

• Launched the offline marketing department of the company and grew it to create a visible multi-channel brand campaign.
• Launched some of the key initiatives like
• Try N Buy, India's first program where people could try at their doorstep.
• Association with YouWeCan- Yuvraj Singh's cancer foundation
• Conceptualised and led ATL and BTL campaigns.
• Managed media plans for Television, radio, print and outdoor.
• Revamped strategy and teams of the marketing department. These included Social Media, Press and Media, Email Marketing and Design teams.
• Led communications team to create a best in class social media presence that empowered stakeholders to spread the YEBHI brand virally.
• Through the revamping process, involved with operations of all functions to bring change from within.
• Worked with cross functional teams to drive key game changers, strategically differentiating brand from competition.
• Was the designated person to handle press and media relations across business and lifestyle media.

Jan 2009 – Jan 2012 · 3 yrs · New Delhi Area, India

• Conceptualised and Co-founded India’s first dedicated Health E-store.
• Strategically exited with brand acquisition by HealthKart.com
• Madeinhealth was started in September '11 as a health and nutrition e-store. One of the first ecommerce sites in India to have an advanced level of social media integration and marketing, a huge level of customer engagement and satisfaction led to making it India's most preferred location for buying health products online.
• Madeinhealth saw around 300% MOM growth in the first few months. Due to effective marketing and engagement, the madeinhealth community was one of the most engaged ones in India.
• In the middle of funding talks, Healthkart acquired Madeinhealth and all the employees (except the founders) in March '12 with the vision to invest money into the brand and make it flourish.
• www.madeinhealth.com

Jan 2006 – Jan 2009 · 3 yrs

• Drove marketing strategy for industry leading battery optimisation technologies.
• Developed and managed relationships with officials in government organisations to ensure saving of battery replacement costs for the Indian Railways/Mobile Towers/Army and other battery intensive industrial outfits.
• Conceptualised and drove foray into retail marketing for innovative technologies relating to battery optimisation, water management systems and water softening technologies.