Jul 2022 – Aug 2023 · 1 yr 1 mo

Dec 2014 – Aug 2017 · 2 yrs 8 mos · Gurgaon, India

• Developing scripts and articles for public events, TV programs, and print media such as Economic Times, MoneyControl, The Hindu, Business Standard, Huffington Post
• Involved in the creation of documents — thought leadership, articles, infographics, videos, slideshows, blogs, SEO pages, newsletters, and CRM mailers — and promoting content using Outbrain, Taboola and Colombia
• Involved in developing social media campaigns to bolster marketing activities and increase customer engagement
• Developing content strategy and dashboard to track readers’ content consumption pattern based on such metrics as time spent, pages per visit, leads generated, bounce rate, incremental value of an article
• Involved in the designing of content section on company websites
• Responsible for recruiting, mentoring, and managing content writers, and managing multiple vendors for content sourcing

Jun 2014 – Nov 2014 · 5 mos · India

• Managed and conceptualized display ads for Celkon
• Prepared video scripts for internal company projects, which involved coordinating with video directors and animators
• Partnered with an NGO to create an English to Hindi dictionary for underprivileged children in Punjab
• Prepared presentation and marketing content for The Green Source Book, a publication on green and sustainable architecture in India by Archi Design Group; the book is a sequel to The Green Book

Nov 2012 – May 2014 · 1 yr 6 mos · Gurgaon, India

• Editing and reviewing documents --- such as thought leadership, white papers, business proposals, business presentations, survey reports, brochures, and invites --- across various industries, e.g., insurance, banking and capital markets, metals and mining, oil and gas, cleantech, and life sciences
• Ensuring documents for global audience follow EY’s branding and communication guidelines; also, ensuring that EY’s material on social media networks comply with the aforesaid guidelines
• Preparing team’s marketing content on EY’s internal and team-specific sites
• Preparing marketing collateral, such as brochures, flyers and presentations
• Training and mentoring juniors and reviewing their work
• Preparing promotional videos for the team, ranging from story boarding and script writing to shot selection
• Played a pivotal role in building up the editorial team
• Part of an internal team responsible for organizing intra- and inter-location events, as part of team building and engagement initiatives

May 2011 – Nov 2012 · 1 yr 6 mos · Gurgaon, India

• Primarily involved in the editing of internal and external communication documents such as company-wide emails, policy documents, RFPs, client-related brochures, and press releases
• Responsibilities also included editing documents such as white papers, equity reports, investment pitch books, industry thematic, and other special reporting work or presentation
• Closely involved in the preparation of training manuals and guiding analysts on written and verbal skills

Oct 2008 – Mar 2011 · 2 yrs 5 mos · Gurgaon, India

• Worked with Copal Partners, an investee company of Deutsche Bank and Merrill Lynch, as a Senior Analyst for the Business Information Services (French Division)
• Responsibilities included supporting the investment banking teams based out of Paris, Frankfurt, London, New York, and Hong Kong by responding to live and off-line information requests, and translating documents (presentations and company profiles) from French to English and vice versa.
• Scope of information requests ranged from earning transcripts, ownership structures, research reports, news feed, financial reports to general economic reports
• Scope of duties entailed extensive use of databases such as Thomson Research, Thomson One Banker, Infogreffe,Dafsaliens, ORT, Alacra, Perfect Information, Factiva, ICC Juniper
• Additionally, worked with Directors of the organization on business development activities

Jun 2008 – Oct 2008 · 4 mos

• Worked as a Research Assistant at LBSIM under Dr. R.L. Raina, Fulbright Scholar and Director, LBSIM
• Responsibilities included providing end-to-end teaching assistance for the paper Business Communication – class scheduling, curriculum editing, preparation of lecture notes, preparation of teaching and evaluation material and taking select lectures