Oct 2024 – Feb 2025 · 4 mos · Jakarta, Indonesia

• Conducted in-depth market research and social listening to identify emerging trends and consumer preferences
• Managed marketing for 13 product lines, developing consumer activation strategies and conducting competitor analysis to consistently achieve weekly and monthly KPIs
• Optimized monthly performance metrics, ensuring cost-efficiency with e-CPM below 5,000 and implementing continuous improvements to maximize campaign ROI

Feb 2024 – Present · 2 yrs 1 mo · Jakarta, Indonesia

• Contributed to numerous successful campaigns, primarily focusing on digital campaigns and prints, particularly Point of Sales Materials (POSMs)
• Modeled for Point of Sales Materials in multiple settings such as Guardians and Watsons, and product shoots used in e-commerce platforms across South East Asia, helping brands increase their in-store and online visibility and customer interactions
• Modeled for campaigns in digital and print advertisements for brands
• Worked with several brands such as Emina Cosmetics, Colorbox, Implora, Esmod, Sea Makeup, The Originote, Glowshopy, Filoposy, etc

Jan 2024 – Jul 2024 · 6 mos · Jakarta, Indonesia

• Handled 4 events and managed various collaborations with clients to increase sales and brand exposure
• Established partnerships with key external stakeholders and clients to drive brand growth and engagement
• Contributed in pricing negotiations with clients for projects and events, optimizing profitability while maintaining client satisfaction
• Managed to penetrate into niche communities, including K-Pop and Hot Wheels & DieCast communities, expanding brand visibility
• Contributed to the ideation and campaign of new product for diversification

Feb 2023 – Apr 2023 · 2 mos · Jakarta, Indonesia · On-site

• Ensured that law enforcement officials have streamlined access to essential information, aiding in the prevention and investigation of transnational crimes
• Contributed significantly to strategic program planning, resulting in measurable department advancement
• Researched the latest global issues and advising actionable strategies for Indonesian government
• Managed human resources tasks and fostered a positive work environment

Oct 2022 – Feb 2023 · 4 mos · Kecamatan Jatinangor, West Java, Indonesia · On-site

• Girl Up is an initiative for the development of girl-centered leadership development by United Nations. It aims to promote equity for women in professional environments.
• Enhanced transparency and workflow by streamlining staffs performance evaluations
• Optimized HR operations by assisting in staffs’ administrative tasks
• Spearheaded the Next Level program and provided assistance to departments facing challenges, enhancing problem-solving within the organization
• Developed three Level Up programs made to increase staffs leadership skills which had full participation from all 52 team members

Jan 2022 – Dec 2022 · 11 mos · Kecamatan Jatinangor, West Java, Indonesia · On-site

• Curated engaging contents for the department’s Instagram account, resulting in a growth of 110 new followers in 6 months and received an average of 60 engagements per updates
• Orchestrated a mental health-focused webinar, 'Les Petites Étapes,' drawing in 82 participants from French Literature Universitas Padjadjaran
• Spearheaded a performance assessment system, recognizing and rewarding staff with the highest monthly scores which contributed to a tangible boost in overall staff productivity
• Actively contributed to the planning and execution of department’s events that increased team cohesion and external engagement

Jan 2021 – Dec 2021 · 11 mos · Kecamatan Jatinangor, West Java, Indonesia · On-site

• Enhanced communication efficiency by managing correspondence and recording minutes for department’s internal meetings
• Contributed to the preparation of quarterly reports and presentations, ensuring clarity in conveying key informations
• Boosted organizational productivity through the implementation of monthly staff rewarding system
• Played a key role in planning departmental events, both internal and external, resulting in successfully conducted work programs as planned