Leekesh Baliyan

Digital Marketing Specialist

Delhi, India13 yrs 10 mos experience
AI Enabled

Key Highlights

  • Over a decade of experience in performance marketing.
  • Expert in leveraging generative AI for digital marketing.
  • Proven track record in optimizing campaign strategies.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in MarTech and performance marketing.

Contact

Skills

Core Skills

Marketing StrategyDigital MarketingCampaign ManagementMarketing PartnershipsPerformance MarketingPpc ManagementSeo Management

Other Skills

Media BuyingCommunity EngagementGoogle AdsMarketing AnalyticsSocial Media Optimization (SMO)Marketing CampaignsProblem SolvingMarketing OperationsFacebook MarketingContent CreationTeam LeadershipData ManagementProduct MarketingSearch Engine Optimization (SEO)Email Marketing

About

As a Senior Marketing Manager at Amity University Online, my focus has been on leveraging generative AI tools to develop and optimize data-driven digital marketing campaigns. My work centers on enhancing campaign strategies, forming impactful marketing partnerships, and testing innovative ideas to drive customer acquisition in the study abroad vertical. With over a decade year of experience in performance marketing and campaign management, I have developed a strong foundation in implementing advanced audience segmentation strategies, conducting competitive analysis, and optimizing conversion rates. I am passionate about creating meaningful collaborations and utilizing cutting-edge marketing technologies to deliver measurable results aligned with organizational goals.

Experience

Univo education

Senior Marketing Manager

Oct 2025Present · 5 mos · Noida, Uttar Pradesh, India · On-site

Growthcliq

Head of Growth

May 2024Sep 2025 · 1 yr 4 mos · India · On-site

Media BuyingCommunity EngagementGoogle AdsMarketing AnalyticsSocial Media Optimization (SMO)Marketing Campaigns+7

Indian school of business

Senior Marketing Manager

Apr 2023May 2024 · 1 yr 1 mo · Remote

  • Key Responsibilities:
  • 🔹 Campaign Strategy, Performance & Customer Acquisition (50%)
  • Developed and executed data-driven digital marketing campaigns across paid search, display, and social media to achieve business goals.
  • Optimized campaign performance through continuous analysis, A/B testing, and conversion rate optimization to maximize ROI.
  • 🔹 Marketing Partnerships & Alliances (20%)
  • Identified and established strategic marketing tie-ups and alliances within and beyond the industry to expand reach and drive growth.
  • Strengthened relationships with existing partners, collaborating on co-branded campaigns and initiatives for mutual benefit.
  • 🔹 Innovation & New Ideas Testing (20%)
  • Researched and experimented with emerging digital marketing trends and tools to enhance campaign effectiveness.
  • Piloted innovative strategies to improve customer engagement, optimize ad spend, and stay ahead of market trends.
  • 🔹 Systems & Process Optimization (10%)
  • Designed and implemented structured workflows and marketing automation to streamline operations and improve efficiency.
  • Established best practices for campaign execution, performance tracking, and reporting to drive informed decision-making.
Data ManagementMedia BuyingProduct MarketingCommunity EngagementGoogle AdsMarketing Analytics+13

Ischoolconnect

Performance Marketing Lead

Oct 2021Jan 2023 · 1 yr 3 mos

  • Key Tasks:
  • Planned, developed, and managed high-performing PPC campaigns across Google, Bing, Facebook, Instagram, LinkedIn, and Quora.
  • Conducted in-depth keyword research and competitor analysis to refine targeting and improve ad performance.
  • Applied data-driven insights from competitive analysis to enhance ad performance and positioning.
  • Continuously optimized bids, ad copies, and landing pages to maximize conversions and reduce cost-per-acquisition (CPA).
  • Implemented advanced audience segmentation strategies to enhance ad relevance and engagement.
  • Utilized A/B testing and data insights to refine ad creatives, audience targeting, and bidding strategies.
  • Created and delivered weekly and monthly reports detailing key performance indicators (KPIs), lead tracking, and ROI analysis.
  • Provided strategic SEO recommendations to improve website domain authority and organic search rankings.
Data ManagementMedia BuyingGoogle AdsMarketing AnalyticsSocial Media Optimization (SMO)Email Marketing+13

Full-time parenting

Career Break

Jan 2020Oct 2021 · 1 yr 9 mos · Home HQ (Global Operations, 24/7 Availability) · On-site

Child DevelopmentToddlersBabysittingBaby ShowersInfant Massage

Ashoka university

Manager - Digital Marketing

Jul 2019Jan 2020 · 6 mos

  • Leading the Outreach Digital Marketing Team
  • Strategizing the content marketing strategy as per the buyer persona and disseminating the same through potential digital channels
  • Planning & executing digital marketing campaigns across Google/Social Media/Website
  • Design, build and maintain social media presence across all digital channels
  • Drive lead gen for Ashoka University programs on online platforms
  • Measure and report performance of various digital marketing campaigns; and assess
  • effectiveness against goals
  • Identify trends, and optimize performance based on insights
  • Collaborate with internal teams to achieve business objectives
  • Manage Data Analytics, performance dashboards, KRA’s for the team
Data ManagementMedia BuyingGoogle AdsMarketing AnalyticsSocial Media Optimization (SMO)Email Marketing+11

Rics school of built environment, amity university

Assistant Marketing Manager

Sep 2016Jul 2019 · 2 yrs 10 mos · Noida Area, India

  • ♣ Performing daily account management of pay per click accounts on Google
  • ♣ Maintenance and monitoring of keyword bids, daily and monthly budget caps,
  • impression share, quality score and other important account metrics.
  • ♣ Generating weekly and monthly reporting for all major metrics of paid search
  • campaigns: goals, tracking, revenue tracking, and many more.
  • ♣ Creating and maintaining custom reports and dashboards, and pointing out key areas of
  • importance to optimize the campaigns constantly
  • ♣ Keep pace with search engine and PPC industry trends and developments
  • ♣ Leveraging data to analyze and optimize programs.
Data ManagementMedia BuyingGoogle AdsMarketing AnalyticsSearch Engine Optimization (SEO)Social Media Optimization (SMO)+6

Newgen software inc

Sr. Digital Marketing Executive

Dec 2013Sep 2016 · 2 yrs 9 mos · Greater Delhi Area

  • ♣ Manage and implement the digital marketing strategy for the company that aligns with
  • the overall business strategy
  • ♣ End-to-End execution of digital campaigns including idea creation, campaign designing
  • and impact assessment including handling of marketing spends independently
  • ♣ Placing of relevant content on a regular basis to drive traffic and generate interest
  • among the target audience
  • ♣ Strategizing and managing the Google Adword campaigns to attain the highest ROI in
  • terms of high conversion rate
  • ♣ Track the performance of the digital campaigns, monitor cost per lead & other key
  • campaign metrics and analyze campaigns, web metric trends and provide fast, accurate
  • reports to improve and/or add functionality in order to gain the best ROI
Data ManagementGoogle AdsSearch Engine Optimization (SEO)Email MarketingSEO CopywritingSEO Management

Elite mindz pvt ltd.

Sr. SEO

Feb 2013Aug 2013 · 6 mos · Delhi, India · On-site

Data ManagementSearch Engine Optimization (SEO)Email MarketingSEO CopywritingDigital Marketing

Systools

SEO Specialist

Oct 2011Feb 2013 · 1 yr 4 mos · Greater Delhi Area

  • ♣ Creating, Managing and Optimizing PPC campaigns to deliver best possible ROI for B2B
  • and B2C Marketing
  • ♣ Worked on some high-volume, ecommerce platform to drive traffic and leads for the
  • company
  • ♣ Devise and optimize digital marketing campaigns across ad platforms such as Google,
  • Facebook etc.
  • ♣ Ability to analyze, show competitive keyword ranking on search engines like Google,
  • Yahoo and Bing
  • ♣ Drive organic traffic for the website with basic Knowledge of Keyword Research,
  • Keyword Placement, Keyword Proximity, Keyword prominence etc.

Education

Indira Gandhi National Open University

Master of Arts - MA — MASTER OF ARTS (PSYCHOLOGY)

Sep 2025Jul 2027

MICA | The School of Ideas

Post Graduate — Advertising Management & Public Relations

Jan 2014Jan 2015

Maharshi Dayanand University

Bachelor of Technology (B.Tech.) — Information Technology

Jan 2007Jan 2011

Sardar Patel Vidyalaya

Secondary School Certificate

Jan 1992Jan 2003

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