May 2024 – Sep 2025 · 1 yr 4 mos · India · On-site

Apr 2023 – May 2024 · 1 yr 1 mo · Remote

• Key Responsibilities:
• 🔹 Campaign Strategy, Performance & Customer Acquisition (50%)
• Developed and executed data-driven digital marketing campaigns across paid search, display, and social media to achieve business goals.
• Optimized campaign performance through continuous analysis, A/B testing, and conversion rate optimization to maximize ROI.
• 🔹 Marketing Partnerships & Alliances (20%)
• Identified and established strategic marketing tie-ups and alliances within and beyond the industry to expand reach and drive growth.
• Strengthened relationships with existing partners, collaborating on co-branded campaigns and initiatives for mutual benefit.
• 🔹 Innovation & New Ideas Testing (20%)
• Researched and experimented with emerging digital marketing trends and tools to enhance campaign effectiveness.
• Piloted innovative strategies to improve customer engagement, optimize ad spend, and stay ahead of market trends.
• 🔹 Systems & Process Optimization (10%)
• Designed and implemented structured workflows and marketing automation to streamline operations and improve efficiency.
• Established best practices for campaign execution, performance tracking, and reporting to drive informed decision-making.

Oct 2021 – Jan 2023 · 1 yr 3 mos

• Key Tasks:
• Planned, developed, and managed high-performing PPC campaigns across Google, Bing, Facebook, Instagram, LinkedIn, and Quora.
• Conducted in-depth keyword research and competitor analysis to refine targeting and improve ad performance.
• Applied data-driven insights from competitive analysis to enhance ad performance and positioning.
• Continuously optimized bids, ad copies, and landing pages to maximize conversions and reduce cost-per-acquisition (CPA).
• Implemented advanced audience segmentation strategies to enhance ad relevance and engagement.
• Utilized A/B testing and data insights to refine ad creatives, audience targeting, and bidding strategies.
• Created and delivered weekly and monthly reports detailing key performance indicators (KPIs), lead tracking, and ROI analysis.
• Provided strategic SEO recommendations to improve website domain authority and organic search rankings.

Jan 2020 – Oct 2021 · 1 yr 9 mos · Home HQ (Global Operations, 24/7 Availability) · On-site

Jul 2019 – Jan 2020 · 6 mos

• Leading the Outreach Digital Marketing Team
• Strategizing the content marketing strategy as per the buyer persona and disseminating the same through potential digital channels
• Planning & executing digital marketing campaigns across Google/Social Media/Website
• Design, build and maintain social media presence across all digital channels
• Drive lead gen for Ashoka University programs on online platforms
• Measure and report performance of various digital marketing campaigns; and assess
• effectiveness against goals
• Identify trends, and optimize performance based on insights
• Collaborate with internal teams to achieve business objectives
• Manage Data Analytics, performance dashboards, KRA’s for the team

Sep 2016 – Jul 2019 · 2 yrs 10 mos · Noida Area, India

• ♣ Performing daily account management of pay per click accounts on Google
• ♣ Maintenance and monitoring of keyword bids, daily and monthly budget caps,
• impression share, quality score and other important account metrics.
• ♣ Generating weekly and monthly reporting for all major metrics of paid search
• campaigns: goals, tracking, revenue tracking, and many more.
• ♣ Creating and maintaining custom reports and dashboards, and pointing out key areas of
• importance to optimize the campaigns constantly
• ♣ Keep pace with search engine and PPC industry trends and developments
• ♣ Leveraging data to analyze and optimize programs.

Dec 2013 – Sep 2016 · 2 yrs 9 mos · Greater Delhi Area

• ♣ Manage and implement the digital marketing strategy for the company that aligns with
• the overall business strategy
• ♣ End-to-End execution of digital campaigns including idea creation, campaign designing
• and impact assessment including handling of marketing spends independently
• ♣ Placing of relevant content on a regular basis to drive traffic and generate interest
• among the target audience
• ♣ Strategizing and managing the Google Adword campaigns to attain the highest ROI in
• terms of high conversion rate
• ♣ Track the performance of the digital campaigns, monitor cost per lead & other key
• campaign metrics and analyze campaigns, web metric trends and provide fast, accurate
• reports to improve and/or add functionality in order to gain the best ROI

Feb 2013 – Aug 2013 · 6 mos · Delhi, India · On-site

Oct 2011 – Feb 2013 · 1 yr 4 mos · Greater Delhi Area

• ♣ Creating, Managing and Optimizing PPC campaigns to deliver best possible ROI for B2B
• and B2C Marketing
• ♣ Worked on some high-volume, ecommerce platform to drive traffic and leads for the
• company
• ♣ Devise and optimize digital marketing campaigns across ad platforms such as Google,
• Facebook etc.
• ♣ Ability to analyze, show competitive keyword ranking on search engines like Google,
• Yahoo and Bing
• ♣ Drive organic traffic for the website with basic Knowledge of Keyword Research,
• Keyword Placement, Keyword Proximity, Keyword prominence etc.