Sep 2019 – Sep 2021 · 2 yrs · Greater Kolkata Area

Apr 2016 – Aug 2019 · 3 yrs 4 mos · Greater Kolkata Area

•  Devising annual plans of B2B & B2C segments through market sizing, opportunity mapping and arriving at appropriate numbers through trend analysis
•  Handling distribution project of partner right sizing and improving channel partner ROI, & productivity
•  Focusing on generating additional targeted revenue through new customer addition in B2B and B2C segments, increasing ARPU of existing base & increasing penetration of data usage
•  Developing separate targets for Enterprise, SMB & SME accounts in B2B business & general trade targets for B2C retail segments, driving 3 different sales teams with clearly defined targets
•  Implemented measures to add significant revenue earning customer base month on month, contributing significantly to increase in overall customer base as well as revenue market share
•  Responsible for driving the EBIDTA margin targets for the business by keeping the cost of acquisition under control
•  Focus on creating Market Segmentation and introducing segmented products for different categories on basis of usage and revenue patterns
•  Have been responsible for devising Annual Budgeting Plan for the business

Feb 2016 – Apr 2016 · 2 mos · Greater Bhopal Area

•  Super heading marketing verticals like Acquisition & Products, CLM, Data & VAS, Brand & Marcom with a team size of 12 members.
•  Develop Pricing strategy, business plan and budget in line with Corporate Strategy.
•  Customer Retention and maximize 'Customer Life Cycle Value'
•  Develop and monitor platforms pertaining to Campaign Management & BI/Analytics platform/capability development, Functionality/platform rollout, Training, Operational consistency
•  Study emerging trends in market & innovate with new product lines & analysis of competition operator wise, ARPU, RPM, MOU, Market Share & Revenue
•  Communication policy strategizing including service marketing, Campaign management and retention execution

Apr 2008 – Feb 2016 · 7 yrs 10 mos

•  Acquisition strategy to acquire subscriber and improve CMS / RMS.
•  To deliver Voice revenue growth driven by increased pulsing base, improved RPM and ARPU enhancement.
•  Ability to analyze data effectively which would support in Product Management, segmented U & R strategy, program implementation, customer life cycle management and Business decisions.
•  Research and identify event markers within a customer’s life cycle, in order to predict shifts in customer behavior, and anticipate significant events such as customer dormancy and attrition and offer products accordingly.

May 2006 – Apr 2008 · 1 yr 11 mos

• Pre launch configuration of all the VAS services for the circle with co-ordination with Central team.
• AOP planning.
• Planning and Strategizing new product offerings, customer & retail schemes.
• Increasing VAS penetration for enhancing VAS contribution to the circle revenue.
• Effective management of customer related operations and ensuring maximum customer satisfaction by providing timely resolution of VAS complaints.
• Execution of Marketing communication - Internal as well as external (Channels/ Customers) through various ATL & BTL activities.
• Roaming: Analyzing the NLD and ILD Calling Patterns of the Subscribers and planning to increase the Usage. Running various promos to increase the NLD/ILD Penetration among subscribers.
• Major Achievement :
• Highest Increase in VLR growth for last 2 months (PAN India in GSM)
• Consistent increase in Revenue, Highest increase in Acquisition & transacting retailer.
• 20% SONA for GSM & CDMA
• Increase the PRBT penetration to 30% of the revenue earning customers.
• VAS contribution to the revenue: 12%.

Apr 2004 – May 2006 · 2 yrs 1 mo

• It is the fastest growing circle with Airtel achieving subscriber base of 10 lacs in 1.3 year.
• Job Profile: Responsible for all ATL & BTL activities, Marcom budgets planning and utilization ( worth Rs. 13 crore), brand building campaign, media planning & releases, creative & communication development, brand visibility in outdoor & retail, rural outreach programs, consumer promotions, media PR, performance management and development of team members.
• Major Achievement :
• Airtel is no.1 in TOMA (Top-of-mind awareness) and no. 2 in ITP (intention to purchase) as per Q4 Brand Track by IMRB
• Initiated large scale retail and outdoor visibility drive to capture visibility space in top 20 towns of Bihar & Jharkhand
• Initiated various customer contact programs which helped increase TOMA by 44% from 34 to 49 points in Q4
• Initiated innovative In-shop branding materials to stand apart from increasing fight for branding space.