Aug 2019 – Apr 2025 · 5 yrs 8 mos · India

Nov 2018 – Aug 2019 · 9 mos · Singapore

• Headed the successful development of a Singapore-based startup focused on automating checkout processes using camera vision and AI with no RFID, store layout change, or expensive sensors.
• Served as a member of the founding team tasked with overseeing product and business operations as well as an eight-person team.

Aug 2017 – Nov 2018 · 1 yr 3 mos · Singapore

• Selected to serve in the lead design role of a cross-functional team responsible for end-to-end design solution delivery of consumer and logistics products.
• Charted the successful development of an end-to-end solution for the Driver app and Logistic Management System, including TMS, OMS, WMS, and payment systems.
• Drafted, prepared, and optimized persona, user journey map, and mock-ups for web and app interfaces.
• Aligned objectives and bridged communications with cross-functional product development teams to define product requirements and feature priorities; managed multiple tasks across simultaneous projects.
• Led the conception and prototyping of innovative solutions for customer interactions and retail at habitat, including AutoCheckout and RoboCollect.

Dec 2015 – Jul 2017 · 1 yr 7 mos · India

• Liaised with the founding team and eight professionals to coordinate and manage product development and execution efforts; launched the world’s first food taste analytics solution using SAP HANA and Facebook Chatbot.
• Earned recognition for providing a solution spanning data analytics, taste analytics, and machine learning within the food tech space; selected for the FB accelerator and SAP Venture program.
• Collaborated with Zomato and Foursquare to analyze reviews of customer engagement on social media.
• Provided guidance and support across market research, product management, strategy development, tie-ups, PR, marketing, and fundraising.
• Demonstrated strong knowledge of end-to-end customer experience design, including FB Bot, Mobile App, and SaaS products.

Jul 2014 – Nov 2015 · 1 yr 4 mos

• Worked as a UX Designer with Veritas and maintained responsibility for facilitating end-to-end product visual consistency guidelines for 20+ products valued at US$3.5B.
• Coordinated with team members to support successful project execution; managed timelines while expanding knowledge of design and UI processes.
• Acted as the Co-Organizer of Veritas Global World Usability Day (WUD).

Mar 2014 – Jul 2014 · 4 mos · Bangalore

• Drove continuous improvement across product efforts and recommendation experiences by spearheading the launch of dynamic web and mobile services and categories.
• Increased product sales and views by 31% by revamping and optimizing the product offer page and recommendations experience.
• Boosted business engagement by designing impactful marketing campaigns, newsletters, and online promotional materials.

Jul 2010 – Feb 2014 · 3 yrs 7 mos · India

• Delivered comprehensive support to one of India’s largest telecom businesses and served as a senior web designer for various companies, including Symantec (Oct 2012 to Mar 2014), AtlasCopco (Mar 2012 to Oct 2012), and Animonlive – Airtel Contractor (Jan 2011 to Mar 2012).
• Handled Proof of Concept (POC) development for the enterprise product line in the mobile domain and enterprise visual guidelines areas.
• Managed all aspects of in-house branding, design, and social media.
• Acted as a subject matter expert for open source projects.