Balaji Prasad Guruprasad

CEO

Chennai, Tamil Nadu, India13 yrs 9 mos experience

Highly Stable

Key Highlights

Proven track record in driving growth through demand generation.
Expert in building integrated marketing campaigns beyond digital.
Strong focus on customer understanding and business impact.

Stackforce AI infers this person is a Marketing Leader with expertise in B2B SaaS and integrated marketing strategies.

Contact

Skills

Other Skills

Digital MarketingOnline MarketingBusiness StrategyMarketing CommunicationsPaid Search CampaignsGoogle AdwordsLead GenerationPPCB2B MarketingB2B Marketing StrategyOnline Lead GenerationSEMMarket ResearchCampaign StrategiesAnalysis

About

Marketing leader with experience driving growth through demand generation, brand, and product marketing. I’ve built teams from scratch, launched cross-functional programs, and worked closely with sales and product to create campaigns that deliver real business impact. I enjoy solving complex problems and believe in learning what works rather than relying on ready made play books. My experience spans performance marketing, brand building, product marketing, and building true integrated campaigns that are not restricted to digital. I enjoy diving deep into GTM strategy, understanding what customers really want, how businesses makes money, and how marketing can support with both. I believe impactful marketing is built on deep understanding of the customer, the product, and the business levers that matter. I'm always learning, always experimenting, and always focused on outcomes that move the needle. If any of this resonates or if you just want to talk, I'd love to connect.

Experience

Multiplier

Senior Director - Product & Brand Marketing

Mar 2025 – Present · 1 yr

Freshworks

5 roles

Director - Digital Marketing

Promoted

Oct 2022 – Mar 2025 · 2 yrs 5 mos

Senior Manager - Digital Marketing

Nov 2021 – Oct 2022 · 11 mos

Manager - Digital Marketing

Jun 2019 – Nov 2021 · 2 yrs 5 mos

Lead - Digital Marketing

Promoted

Jun 2017 – May 2019 · 1 yr 11 mos

Digital Marketing Analyst

Sep 2015 – May 2017 · 1 yr 8 mos

Dwi online marketing

Client Services │ Account Executive

Jun 2014 – Aug 2015 · 1 yr 2 mos · Chennai

Worked with clients across the US, UK, and Asia to plan and manage paid search campaigns. I helped shape campaign strategy, wrote ad copy, optimized budgets, and tracked performance daily. I also supported team hiring and trained new members.
Beyond campaign work, I managed client communication—setting performance goals, tracking project milestones, and ensuring tasks were delivered on time. I also handled monthly invoicing and internal coordination.
As part of the content effort, I wrote SEO-friendly website copy and ad creatives, and led a small team of writers. This role gave me hands-on experience across performance marketing, client management, and content—all of which taught me the importance of clear communication, data-driven decisions, and team collaboration.

Chapmanblack

Strategy Analyst

May 2013 – Oct 2013 · 5 mos · London Area, United Kingdom

Joined a growing digital strategy team and worked on key projects that shaped the company’s approach in Central Europe. I supported the Head of Sales and CEO with research and insights that influenced strategic decisions.
I collaborated with the broader strategy team to turn complex market data into clear takeaways—helping leadership make informed choices on market entry, positioning, and priorities.
This experience sharpened my research and storytelling skills and gave me a front-row seat to how strategy, sales, and execution come together at a leadership level.

Mcdonald's uk

Crew Trainer

Aug 2011 – Sep 2013 · 2 yrs 1 mo · Greater Bristol Area, United Kingdom

Worked as a part time crew trainer at McDonalds; responsibilities included training crew, ensuring high standards of customer satisfaction, whilst maintaining stock, hygiene & safety norms.