Mar 2024 – Present · 2 yrs · Los Angeles, CA

• Helping startups hire top global marketers while saving them up to 84% on payroll. Backed by Alex Lieberman (founder of Morning Brew), Sean Ellis, Chase Dimond, Demand Curve & Fiat Ventures.

Jul 2022 – Dec 2023 · 1 yr 5 mos · Los Angeles, CA

• Berry Virtual helps businesses build offshore teams without having to worry about recruiting, staffing, training, performance monitoring, global payments and benefits.
• Scaled business from 0 to $3.5M annual recurring revenue and 40 employees completely bootstrapped
• Built entire marketing function including tech stack, paid channels, lifecycle, social, partnerships, etc
• Led our team through a successful and strategic exit in December 2023 to Legal Soft Inc.

Dec 2021 – Jul 2022 · 7 mos · San Francisco, CA

• Coinbase is the #1 cryptocurrency exchange in the U.S. with the mission of increasing economic freedom in the world.
• Growth team responsible for the award-winning 2022 Superbowl floating QR code ad
• Many impactful growth marketing initiatives including the launch and scale of TikTok from scratch, landing page CRO experimentation, influencer activation, etc

Jun 2021 – Sep 2023 · 2 yrs 3 mos

Jan 2021 – Dec 2021 · 11 mos · San Francisco, CA

• Uber provides ride-hailing, food delivery, package delivery, couriers, and freight transportation.
• Focused on the growth and expansion of Rider international markets in LATAM and EMEA while ensuring stronghold in the U.S.
• Launched global initiatives testing lifecycle + paid acquisition duo, Meta dynamic ads for local, promo pricing propensity & more

Oct 2019 – Jan 2021 · 1 yr 3 mos

• Postmates was the first food delivery player in the US and transformed the way local goods moved around a city.
• Growth team that led two funding rounds totaling $400M and successful acquisition from Uber
• Scaled (10x) and managed 7-figure monthly budget across multiple paid channels (Facebook, Instagram, Google AdWords, Twitter, Snapchat and more)
• Designed our budget allocation model which determined how we distributed monthly budget using various metrics and signals
• Onboarded new acquisition partners (set them up via GTM, singular and various internal tools) and continued to maintain relationships with account managers
• Set up our entire mobile app install integration via AppsFlyer, mParticle & Amplitude as well as managed all channels and campaigns for them
• Heavy use of Microsoft Excel for KPI reporting to drive key decisions on optimizations at a channel and market basis
• Ran database queries via SQL and analyzed data on user behavior/trends to provide valuable insights and help inform key decisions
• Continuous landing page, copy, creative and offer brainstorming to iterate for improved performance at the top of the funnel
• Worked with the product team to devise funnel and lifecycle tests to improve conversion rates on heavy drop-off steps

Jan 2019 – Sep 2019 · 8 mos

May 2018 – Dec 2018 · 7 mos

May 2018 – Jul 2019 · 1 yr 2 mos · Berkeley, CA

• We Dream Worlds builds music experiences that excite audiences while giving back through the power of music.
• Led digital marketing efforts for non-profit We Dream Worlds.

Jan 2018 – May 2018 · 4 mos · San Francisco, CA

• Smarter banking for the mobile generation. Most valuable consumer fin-tech company.
• Acquisition at $1MM+ ad spend across Google AdWords, Facebook, Instagram and Snapchat
• Developed YouTube strategy with creation of new video content and influencer outreach

Sep 2017 – May 2018 · 8 mos · Palo Alto, CA

• Stockpile (which raised $45M from Sequoia Capital & Fidelity) is the easiest way for beginners, including kids and millennials, to learn about stock, invest in stocks or to gift stocks.
• ∙ Managed ~$500,000/mo in ad spend on Google UAC, AdWords, Facebook Ads and more
• Creative testing on all channels- driving direction for iterations to improve CTR/CVR/CPA
• ∙ Optimized existing campaign structure/targeting and achieved 52% lower CPAs
• ∙ Analysis and reporting of key metrics via internal BI tools for executive team

Jun 2017 – Dec 2017 · 6 mos · Palo Alto, CA

• Kurbo (acquired by Weight Watchers) is a mobile app that features personalized coaching to help millions of overweight children get their weight under control.
• Developed campaign structure on AdWords & Facebook ad platforms
• Achieved 45% increase in downloads while also lowering CPA 30%
• Keyword analysis, website optimization and content creation for SEO
• Set tracking pixels up and performed A/B split tests to various landing pages
• Various other digital marketing tasks including ASO, social, lifecycle

Aug 2008 – Feb 2015 · 6 yrs 6 mos · San Francisco Bay Area

• A passion project while in high school — my tech YouTube channel earned multiple awards while achieving 50,000+ subscribers and 40M video views across 700 videos.