Dean Seddon — CEO
Not getting ROI on LinkedIn? (But you know it should be making you money) LinkedIn has changed from a simple platform into a noisy, crowded mess. Linked EASY mode DIED in 2025 - Now it's a different game entirely. ➡️ Attention spans are shorter. ➡️ Prospects are busier than ever. ➡️ The distractions are everywhere. If you’re facing these problems, we can help. Usually, it looks like this: ⛔ No flow of leads or inbound enquiries. ⛔ Content isn't reaching the right people. ⛔ Your page/profile that isn't growing. ⛔ Outreach gets ignored. You’ve probably already tried the "fixes." The AI tools, the templates, the secret outreach tactics - you’ve likely tried at least three of them and yet you’re here reading this because the leads still aren't in sight. This isn’t just a "LinkedIn training" issue. It's a message, targeting, and process issue. It’s not as "sexy" as "go viral," but it’s the reality. If you want actual results (leads, clients, pipeline), it’s not what you’re doing, it’s how you’re doing it. Something isn't aligned, we’ll help you find it, fix it, and get results even the finance department can't argue with. How MAVERRIK works with you ✅ Business Owners: We build systems that bring in leads organically. ✅ Marketers: We realign your lead and content strategy. ✅ Sales Leaders: We help your team prospect better and fill their pipeline. We have parts to what we do... Training & Workshops - Interactive upskilling sessions to achieve more with social selling. Coaching Programmes - 1:1 and Group Coaching to develop high performing content and outreach. Campaigns - We build and implement organic lead gen campaigns that directly contribute to pipeline. ------ As the CEO of MAVERRIK, I share content for the breadth of our clientele, from large sales teams selling complex deals, marketing's driving brand and lead gen, to solopreneurs and coaches building their small business. Topics I cover: Social Selling, LinkedIn, Sales Navigator, Content Creation, Email List Building and Authority Branding. ------ Subscribe to my newsletter ➡️ Subscribe here → https://signalnewsletter.substack.com/ Schedule call to learn more ➡️Schedule a call → https://calendly.com/socialsellingdean/winning_clients_intro_call
Stackforce AI infers this person is a Social Selling and Marketing expert with a focus on B2B lead generation strategies.
Location: Plymouth, England, United Kingdom
Experience: 27 yrs 10 mos
Skills
- Social Selling
- Linkedin Marketing
- Content Strategy
- Content Marketing
- Artificial Intelligence (ai)
Career Highlights
- Expert in optimizing LinkedIn for lead generation.
- Proven track record in social selling strategies.
- Experienced speaker and author on marketing topics.
Work Experience
MAVERRIK®
#1 Social Selling Coach (8 mos)
Editor - Social Selling Weekly (3 yrs)
GoggleCRM: convert LinkedIn leads to clients
Director (1 yr 3 mos)
Commenter AI: More than a tool
Co-Founder (1 yr 2 mos)
Wiley
Author - Get Growing: Get Clients, Grow Faster, and Spend Less Time Selling (2 yrs 1 mo)
Seddon Capital
Founder (1 yr)
The Institute of Sales Professionals
Associate (1 yr 2 mos)
Growth Titans
Editor in Chief (3 yrs 1 mo)
TED Conferences
Speaker (2 yrs 1 mo)
Sales Enablement Society
Member (3 yrs 5 mos)
Forbes Agency Council
Official Member (5 yrs 9 mos)
Forbes
Contributor (5 yrs 9 mos)
MAVX Events
Event Speaker / Public Speaker (6 yrs)
MAVERRIK®
CEO (6 yrs 2 mos)
Managing Director (7 yrs)
Founder (13 yrs 1 mo)
Social Selling Coach (18 yrs)
Microsoft
Social Selling Lead Trainer (3 mos)
Lendwithcare
Supporter (5 yrs 3 mos)
Henley Business School
Guest Lecturer (0 mo)
University of Plymouth
Guest Lecturer - BETA Entreprise Programme (2 mos)
CIM | The Chartered Institute of Marketing
Member (2 yrs 7 mos)
Conservative Party
Election Candidate (1 yr 5 mos)
Institute of Fundraising
Member (9 yrs 2 mos)
MAVDIGITAL
Director (11 yrs 7 mos)
GOD TV
Head Of Development & Channel Marketing (3 yrs)
Head Of Revenue Generation (2 yrs 10 mos)
Senior Leadership Team (SLT) (2 yrs 10 mos)
Community Life
Executive Director (3 yrs 9 mos)
Groundbreakers Media Corporation Ltd
Marketing Strategy Director (5 yrs 11 mos)
PSL Print Management Limited
Account Director Business Development (2 yrs 6 mos)
Company Cards Limited
Sales & Marketing Manager (2 yrs 4 mos)
Office Depot
Freelance Retail POS Consultant (2 yrs 11 mos)
Iceland Foods
Point of Sale Consultant - Freelance (3 yrs 11 mos)
Boise Cascade Company
Point of Sale Consultant (2 yrs 6 mos)
Vinyline Graphics Ltd
Sales Marketing Assistant (1 yr 10 mos)
Frank Roe Solicitors
Case Support Admin (4 mos)
Education
Member at Institute of Business Consulting
GNVQ Advanced at St Helens College
at Newton Le Willows Community High School
