Jun 2021 – Present · 4 yrs 9 mos · Remote

• As a self-employed Product Designer and UI/UX Designer, I specialize in creating visually compelling and user-centric design solutions for a diverse range of clients. Leveraging a blend of artistic creativity and technical expertise, I deliver innovative product designs that enhance the overall user experience.
• Key Achievements and Responsibilities:
• Product Design : Conceptualize and craft visually appealing product designs aligned with client objectives. Develop wireframes, mockups, and prototypes to effectively communicate design concepts and iterate based on feedback.
• UI/UX Innovation: Design intuitive and seamless user interfaces, prioritizing usability and accessibility. Conduct user research and gather feedback to inform design decisions, ensuring a user-centric approach throughout the design process.
• Collaborative Approach: Work closely with clients, stakeholders, and development teams to understand project requirements. Effectively communicate design concepts and rationale, incorporating feedback to refine designs and meet project goals.
• Continuous Learning: Stay abreast of industry trends, emerging technologies, and design best practices to bring innovative ideas to projects. Contribute to the evolution of design processes and methodologies for enhanced efficiency and creativity.
• Quality Assurance: Conduct comprehensive design reviews and testing to ensure the final product meets high-quality standards and exceeds user expectations.
• Project Management: Independently manage timelines and deliverables, ensuring timely completion of design milestones. Track and prioritize multiple projects simultaneously, adapting to changing priorities and deadlines.

Jul 2020 – Dec 2020 · 5 mos · On-site

• Having co-founded Bake N Freeze, I embarked on a passion-fueled journey dedicated to weaving authenticity, craftsmanship, and love into the fabric of our brand. As a Creative, I curated a distinctive narrative that resonated with our values and created a profound connection with our cherished customers.
• Key Accomplishments and Responsibilities:
• Innovative Ideation: From the inception of BNF, I was at the forefront of ideation, infusing our products with a unique blend of creativity and authenticity. Our offerings stood as a testament to the commitment to originality and craftsmanship.
• Crafting the Brand Identity: As a Creative, I played a pivotal role in shaping the brand identity of BNF. From logo design to packaging aesthetics, every element reflected our commitment to authenticity and a homegrown ethos.
• Local Sourcing and Sustainability: Enthusiastically championing the use of locally sourced materials, I fostered partnerships with local suppliers. This commitment to sustainability contributed to a greener, more ethical business model.
• Collaborative Leadership: Co-founding BNF was a collaborative effort. I worked closely with my fellow co-founder, fostering an environment where creativity flourished, and contributed to the brand's success.
• Customer Connection: Beyond products, we aspired to create an immersive experience for our customers. We led initiatives to engage our audience through storytelling, personalized interactions, nurturing a loyal customer base.
• Business Growth and Expansion: Guiding the brand through its growth trajectory, I oversaw strategic expansions, product diversification, and the establishment of BNF as a symbol of quality and authenticity during the harsh times of Covid lockdowns.
• A Grateful Journey:
• I am immensely grateful for the incredible journey with BNF. Though the business is now closed, the memories of celebrating craftsmanship, local pride, and the beauty of the homegrown will forever remain in our hearts.

Dec 2017 – Feb 2021 · 3 yrs 2 mos

• Enthusiastically dedicated to the art of illustration, I specialize in transforming concepts into visually compelling narratives. My process begins with in-depth research, followed by the exploration of various concepts through sketching and brainstorming. With a keen eye for detail and a commitment to client satisfaction, I bring illustrations to life that not only meet artistic standards but also effectively communicate the intended message.
• Key Highlights:
• Collaborative Approach: Transparent communication and client collaboration are at the heart of my creative process. I believe in working closely with clients to ensure their vision is seamlessly integrated into the final artwork.
• Digital Artistry: From concept to delivery, I leverage industry-standard illustration software to bring ideas to fruition. The transition from traditional sketches to digital platforms allows for precision, flexibility, and the incorporation of intricate details.
• Visual Storytelling: My illustrations go beyond aesthetics; they tell stories. Whether it's conveying a brand's message or enhancing editorial content, I focus on creating visuals that captivate and resonate with audiences.
• Client Satisfaction: Post-project support is a priority. I am committed to addressing any post-delivery queries or adjustments, fostering long-term relationships built on trust and satisfaction.

Apr 2016 – Apr 2017 · 1 yr · Ahmedabad · On-site

• Work on UX flows / wireframes/ user journeys for web and mobile applications
• Present the client with the 360 degree possibilities of digital deliverables (Pharma and Non Pharma clients)
• End to end delivery from initial client brief to final delivery
• Worked with external developers and on site team to create pitch presentations, define briefs and scope of work documents for clients
• Managing workflows, coordinating and delivering the projects on time and within budget
• Attend meetings and lead formal presentation
• Reporting and updating the teams on project status and post delivery evaluation