Aug 2023 – Present · 2 yrs 9 mos · India · On-site

• Sports AI:
• Driving real-time predictive insights and next-gen sports analytics for users
• Simplifying complex match data into fast, intuitive mobile-first interfaces in collaboration
• with AI/ML teams
• User Retention & Revenue Growth:
• Achieved ₹50+Cr in Net Gross Revenue and 218% ROI through targeted engagement and
• play behaviour strategies
• CX Design & AI Automation
• Co-led GenAI chatbot (POC) with bilingual voice/text support, boosting verification success
• by 7.6%, CSAT by 26%, and reducing support tickets by 13%
• Improved customer support accessibility, leading to a 12% increase in Help feature adoption

Mar 2021 – Mar 2023 · 2 yrs · India · On-site

• Payments:
• Achieved 95% reduction in withdrawal time by introducing UPI withdrawals
• Redesigned Offers section, boosting engagement by 226% and new contest joinees by 5%
• Improved reliability during IPL & World Cup surges through cross-functional collaboration
• Elevated payment and CX touch points with animations and micro-interactions, adding
• moments of delight in user journey
• Compliance:
• Built Responsible Gameplay feature to meet regulatory compliance
• Enabled swift GST & TDS compliance with no disruption to user experience

Feb 2020 – Mar 2021 · 1 yr 1 mo · Mumbai, Maharashtra, India

• Responsible for leading design direction, creating mood boards, icons, design systems, style guides, visual language and micro-interactionsProject Highlights:
• Kotak Securities (Fintech - Mobile App):
• Sole UI designer for a complete app makeover
• Defined design language, developed a custom design system, and implemented a dark theme
• Achieved strong user test results and positive stakeholder feedback
• SEWN (European Coffee - Web and Mobile):
• Led project oversight and resolved design challenges
• Awards: Rising Star Award
• During my time here, I also worked on leading design direction, creating mood boards, icons, design systems, style guides, visual language, and micro-interactions

Jul 2019 – Jan 2020 · 6 mos

• Responsible for designing health, e-commerce and blog websites along with social media posts
• Specialized in hybrid sites combining e-commerce and blogs
• Managed branding and UI projects, showcased on Behance and Dribbble
• Created daily social media and Pinterest posts for Health.online, growing the platform to over 50K organic supporters

Jan 2018 – Jul 2019 · 1 yr 6 mos

Dec 2012 – Jan 2018 · 5 yrs 1 mo · Mumbai, Maharashtra, India

• Domains Worked On: Talk.to, Flock (Chat Applications), Ringo (International Calling App), Kapow (Gaming App)
• Involved in the entire SDLC, writing test cases and creating testing flows
• Conducted manual, server-side, UI, and website testing
• Led end-to-end app testing across multiple platforms (iOS, Android, Windows, Web)

May 2012 – Nov 2012 · 6 mos

• Website testing