👋🏼 Gilles Crofils

CEO

Lisbon, Lisbon, Portugal26 yrs 1 mo experience
Highly Stable

Key Highlights

  • Led transformation for scalable solutions at SwitchUp.
  • Built cross-border ecommerce platforms serving millions.
  • Innovative health coaching through conversational AI.
Stackforce AI infers this person is a SaaS and eCommerce expert with a strong focus on product development and digital strategy.

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Skills

Core Skills

Product DevelopmentHealth CoachingWeb DevelopmentDigital Project ManagementTechnical ExpertiseBusiness AnalyticsSoftware DevelopmentAnalytics

Other Skills

Go-to-Market StrategyTest-Driven DevelopmentInnovationObject-Oriented Programming (OOP)Amazon Web Services (AWS)Continuous Integration (CI)Customer SatisfactionCommercial AwarenessProject PlanningStrategic ThinkingProblem SolvingBusiness AcumenAdaptabilityE-businessBusiness Intelligence

About

Building Nook: your personal health coach that actually gets you. No more generic workout plans or one-size-fits-all advice. Just real conversations that adapt to your real life. After 20+ years leading tech teams across continents (SwitchUp, Propulsion Ecommerce, Second Bureau), I noticed how disconnected most health apps are from people's actual lives. That's why we're building Nook - a conversational coaching experience that remembers your story, adapts to your rhythm, and helps you build lasting habits through genuine dialogue. 🎯 What Nook does: Personal health coaching through natural conversation 👥 Who it's for: People tired of rigid fitness apps that don't understand real life 🚀 The difference: Coaches who remember, adapt, and actually understand your context Previously: - Hands-On CTO @ SwitchUp - led transformation plan towards a scalable solution. - VP Asia @ Second Bureau - scaled digital experiences across APAC - Built cross-border ecommerce platforms serving millions if not more. → Experience coaching that actually adapts to your life: nook.coach

Experience

Nook

Product Lead

Oct 2025Present · 5 mos · Lisbon, Portugal · Remote

  • Building the future of health coaching. Leading product development and go-to-market strategy for a platform that makes personal wellness accessible through natural dialogue.
  • Making health coaching feel like talking to a friend who actually gets you.
  • → Check out https://nook.coach
Product DevelopmentGo-to-Market StrategyHealth Coaching

My own adventures

AI Enthusiast & Explorer

Dec 2023Present · 2 yrs 3 mos · Lisbon, Portugal · Remote

  • As Head of My Own Adventures, I’ve delved into AI, not just as a hobby but as a full-blown quest. I’ve led ambitious personal projects, challenged the frontiers of my own curiosity, and explored the vast realms of machine learning. No deadlines or stress—just the occasional existential crisis about AI taking over the world.
  • Eager to Build the Next Milestone Together with You.
Test-Driven DevelopmentWeb DevelopmentDigital Project Management

Switchup

Hands-On Chief Technology Officer

Oct 2017Dec 2023 · 6 yrs 2 mos · Berlin Area, Germany · Remote

  • SwitchUp is dedicated to creating a smart assistant designed to oversee customer energy contracts, consistently searching the market for better offers.
  • In 2017, I joined the company to lead a transformation plan towards a scalable solution. Since then, the company has grown to manage 200,000 regular customers, with the capacity to optimize up to 30,000 plans each month. The migration reduced average system downtime by 40% and supported 10× user growth.
  • ROLE
  • In my role as Hands-On CTO, I:
  • Architected a future-proof microservices-based solution.
  • Developed and championed a multi-year roadmap for tech development.
  • Built and managed a high-performing engineering team.
  • Contributed directly to maintaining and evolving the legacy system for optimal performance.
  • CHALLENGES
  • Balancing short-term needs with long-term vision was crucial for this rapidly scaling business. Resource constraints demanded strategic prioritization. Addressing urgent requirements like launching new collaborations quickly could compromise long-term architectural stability and scalability, potentially hindering future integration and codebase sustainability.
  • TECHNOLOGIES
  • Proficient in Ruby (versions 2 and 3), Ruby on Rails (versions 4 to 7), AWS, Heroku, Redis, Tailwind CSS, JWT, and implementing microservices architectures.
Web DevelopmentInnovationAnalyticsObject-Oriented Programming (OOP)Amazon Web Services (AWS)Technical Expertise

Propulsion ecommerce

Hands-On Chief Technology Officer

Nov 2015Dec 2017 · 2 yrs 1 mo · Beijing City, China

  • (Beijing, Shanghai, Paris, Madagascar) Data driven crossborder ecommerce.
  • ✔ Implemented ecommerce websites (wordpress, paypal)
  • ✔ Designed and built a platform to manage writing and publishing workflow of SEO contents (ruby on rails 5).
Web DevelopmentInnovationBusiness AnalyticsAnalyticsObject-Oriented Programming (OOP)

Second bureau

CTO / Managing Director Asia

Jun 2010Oct 2017 · 7 yrs 4 mos · Beijing City, China

  • Digital strategy - Communication - Sales performance - Online Marketing
  • Second Bureau is an agency founded in 2010 with offices in Paris and Beijing.
  • FIVES. International Industrial Group. Employees: 8k, Turnover: 1.7 Bn€
  • (Beijing). Implementation of salesforce for the Combustion process solutions and services branch in China.
  • FOTON. Chinese State-Owned Entreprise. Automotive industry. Employees: 300k, Turnover: 12 Bn€
  • (Beijing). Design and build Foton Global Website (international) + several mini websites.
  • Ruby on Rails, Aliyun
  • CHINA PICTORIAL. Chinese State-Owned Entreprise. Oldest new magazine editor.
  • (Beijing). Rebuilt English version of the main news title. Launched China India Dialogue website.
  • Designed & Built, Maintenance. Ruby on Rails. Amazon Web Services China & International.
  • AEFE. Agency for French Education Abroad. Ministry of Foreign Affairs. Ministry of Education.
  • (Beijing - Hong Kong - Beirut). Designed and built a private social network for students and alumni.
  • Design, Agile development based on statistics analytics, training. Ruby on Rails, Amazon Web Services. CNIL. Compliance with the European Regulation.
  • and many more...
Web DevelopmentContinuous Integration (CI)AnalyticsSoftware Development

Micropole

IT Project Leader

Sep 2005Jun 2010 · 4 yrs 9 mos · Paris, France

  • Business Intelligence Project Leader
  • E-Business Project Leader
  • Micropole-Univers is one of the leading Business Intelligence and e-Business specialist in France. 1100 engineers and consultants are entirely dedicated to the success of medium and large-sized company projects, from consulting and engineering through to tutoring and skill transfer.
Web DevelopmentAnalyticsSoftware Development

Unilog

Business Intelligence Deputy Project Leader

Apr 2001Jul 2005 · 4 yrs 3 mos · Paris Area, France

  • By 2005, Unilog posted sales of €593,1m and its Europe-based workforce of 6,700 made the company a major player in IT consulting, engineering and training, placing it among the main 10 operators in the French market. The company has been bought by LogicaCMG in 2006.
Web DevelopmentAnalyticsObject-Oriented Programming (OOP)Software Development

Popsciences.com

Internet Start Up Founder

Jul 1999May 2001 · 1 yr 10 mos · Beijing City, China

  • Designed and set-up this web site covering scientific research. Carried out preliminary analysis and market studies for the foundation of the company and sought for external financing. Designed product specifications. Analyzed and identified target users (including qualitative research and interviews). Developed the business plan. Set up the Beta functioning website.
AnalyticsSoftware Development

French chamber of commerce and industry in china - cci france chine

Executive Manager

Jul 1998Oct 1999 · 1 yr 3 mos · Beijing

  • Designed and organized training sessions for expatriates. Assisted top management in budgeting for new projects. Ensured that budgets and deadlines were respected. On the technical side, designed, installed, configured and maintained a Linux-based LAN network. Implemented a new MS Access-based solution. Also responsible for ongoing maintenance and the help desk. Managed a team of 6 people.
AnalyticsSoftware Development

Education

Université Paris Cité

Postgraduate degree — Epistemology and history of exact sciences

Jan 1996Jan 1997

Paris-Sud University (Paris XI)

Master's Degree — Fundamental physics

Jan 1994Jan 1996

Université Évry Paris-Saclay

Deug — Sciences

Jan 1993Jan 1994

Lycée Jacques Amyot

Prépa (Math. Sup) — Prépa (Math. Sup)

Jan 1992Jan 1993

Lycée Jacques Amyot

Bac

Jan 1990Jan 1992

Beijing Foreign Studies University

Level 1 — Chinese Language and civilization

Jan 1997Jan 1998

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