👋🏼 Gilles Crofils — CEO
Building Nook: your personal health coach that actually gets you. No more generic workout plans or one-size-fits-all advice. Just real conversations that adapt to your real life. After 20+ years leading tech teams across continents (SwitchUp, Propulsion Ecommerce, Second Bureau), I noticed how disconnected most health apps are from people's actual lives. That's why we're building Nook - a conversational coaching experience that remembers your story, adapts to your rhythm, and helps you build lasting habits through genuine dialogue. 🎯 What Nook does: Personal health coaching through natural conversation 👥 Who it's for: People tired of rigid fitness apps that don't understand real life 🚀 The difference: Coaches who remember, adapt, and actually understand your context Previously: - Hands-On CTO @ SwitchUp - led transformation plan towards a scalable solution. - VP Asia @ Second Bureau - scaled digital experiences across APAC - Built cross-border ecommerce platforms serving millions if not more. → Experience coaching that actually adapts to your life: nook.coach
Stackforce AI infers this person is a SaaS and eCommerce expert with a strong focus on product development and digital strategy.
Location: Lisbon, Lisbon, Portugal
Experience: 26 yrs 1 mo
Skills
- Product Development
- Health Coaching
- Web Development
- Digital Project Management
- Technical Expertise
- Business Analytics
- Software Development
- Analytics
Career Highlights
- Led transformation for scalable solutions at SwitchUp.
- Built cross-border ecommerce platforms serving millions.
- Innovative health coaching through conversational AI.
Work Experience
Nook
Product Lead (5 mos)
My Own Adventures
AI Enthusiast & Explorer (2 yrs 3 mos)
SwitchUp
Hands-On Chief Technology Officer (6 yrs 2 mos)
Propulsion Ecommerce
Hands-On Chief Technology Officer (2 yrs 1 mo)
Second Bureau
CTO / Managing Director Asia (7 yrs 4 mos)
Micropole
IT Project Leader (4 yrs 9 mos)
Unilog
Business Intelligence Deputy Project Leader (4 yrs 3 mos)
Popsciences.com
Internet Start Up Founder (1 yr 10 mos)
French Chamber of Commerce and Industry in China - CCI France Chine
Executive Manager (1 yr 3 mos)
Education
Postgraduate degree at Université Paris Cité
Master's Degree at Paris-Sud University (Paris XI)
Deug at Université Évry Paris-Saclay
Prépa (Math. Sup) at Lycée Jacques Amyot
Bac at Lycée Jacques Amyot
Level 1 at Beijing Foreign Studies University