Jan 2021 – Jan 2022 · 1 yr · Bangalore Urban, Karnataka, India

• India e-commerce strategy for a packaged foods major
• Marketing effectiveness improvement for a major Indian CPG
• Sales acceleration for an Indian personal care major
• Go-to-market digitisation strategy for a global CPG, focused on indirect trade in emerging markets

Dec 2019 – Dec 2020 · 1 yr

• Marketing effectiveness improvement for a major AlcoBev company in India
• Go-to-market strategy for a major Indian apparel threads player
• eRTM strategy for a major FMCG, for its key traditional trade markets

Apr 2018 – Dec 2019 · 1 yr 8 mos

• Supply chain transformation for a footwear major in India, focused on improving service levels and reducing time-to-market to enable growth.
• Marketing / media transformation in CPG, Automotive.

Jan 2016 – Dec 2016 · 11 mos

• Strategy: Global growth strategy for a major coffee producer and exporter in India - identified play opportunities across the value chain and different product, geography and customer segments
• Cost Reduction: End-to-end cost reduction for a lifestyle products major in India - identified initiatives for optimizing spends on consumer offers, trade channels and in retail stores
• E-commerce: Authored a joint paper with Google on the future of digital retail in India in 2020, and imperatives for players and companies

Jul 2014 – Dec 2015 · 1 yr 5 mos

• • Sales and Pricing: Value enhancement for a major plastics manufacturer in India - sales enhancement including sales force effectiveness, goal setting and review, sales organization design, KPI / incentive design, pricing design and implementation for key verticals

Jul 2012 – Jun 2014 · 1 yr 11 mos

• Strategy: 20 year growth strategy for a greenfield location (owned by the sovereign wealth fund of Malaysia) – attractiveness assessment, strategy, growth path for Business Services sector (ITO / BPO / KPO)
• Strategy: Developed a framework to assess low income consumer opportunities in countries across ASEAN, using Philippines and India as test markets
• Sales enhancement: Designed SKU assortment, shelf space allocation and layout strategy for multiple product categories for a major hypermarket chain in India
• Due Diligence: Assessed the Indonesian telecom tower space; conducted operational and financial assessment of an independent tower company based in Indonesia
• “Digital Readiness” marquee property – focused on how well (Indian) organizations are engaging and serving digital consumers across important B2C functions
• White Papers: (1) CII - Shared Services and Managed Services in India (2) SIAM - Contribution of Automotive Industry in Technology and Value Creation

Dec 2016 – Mar 2018 · 1 yr 3 mos · Bengaluru, Karnataka, India

Apr 2011 – May 2011 · 1 mo · Mumbai Metropolitan Region

• Interned with the Equities Desk (Sales):
• Developed strategies based on promoters’ lock-in data for recent Indian IPOs to exploit potential block trade opportunities
• Formulated arbitrage strategies based on dividend prediction for top stocks (by capitalization) on BSE
• Analyzed risk exposure of companies based on debt structure

Jan 2010 – Jun 2010 · 5 mos · Greater Kolkata Area

• Interned with the Project Engineering Division (PED):
• Involved in planning and set-up of air separation units at nitrogen plants
• Independently managed vendors and communication with client for two different projects

May 2008 – Jul 2008 · 2 mos · Mumbai Metropolitan Region

• Interned with the Department of Remote Handling and Robotics (DRHR):
• Involved in the design of CRAB, a locomotion robot meant for use in difficult / hazardous terrains e.g. inside a nuclear power plant
• Modelled the solution space for CRAB to negotiate steps of height greater than the diameter of its wheels