Jul 2024 – Nov 2024 · 4 mos · New York City Metropolitan Area · Remote

• AI Product Development
• Led the product design team in the design and development of Marvel.AI, a groundbreaking SaaS AI teaching assistance with personalized user experience, learning, and support, driving a 55% surge in user engagement.
• User Interface Design
• Spearheaded a 20% reduction in user onboarding time by leading the team to craft intuitive interfaces with Figma and rigorous usability testing via Maze.
• EdTech Innovation
• Led the EdTech innovation with gamified experiences, design systems, and pioneering Gen AI. Enabled data-driven design decisions through rich UX metrics & KPIs.

May 2024 – Jun 2024 · 1 mo · New York City Metropolitan Area · Remote

• Crafted User-Centric Interfaces: Leveraging Figma, I co-created user-friendly and engaging interfaces for ReX. User experience wasn't an afterthought; it was the foundation. I championed usability testing through Maze, continually refining ReX to ensure every interaction is effortless and engaging.

Jun 2024 – Sep 2024 · 3 mos · Nicosia, Cyprus · Remote

• Architecting User Journeys:
• Leveraged UX principles and laws to design intuitive user flows across devices, maximizing engagement and user retention with frictionless experiences.
• Building a Dream Design System:
• Championed the co creation of robust design systems, ensuring visual consistency while streamlining the design system and development process for lightning-fast iteration and continuous improvement.
• Crafting Captivating EdTech SaaS Interfaces:
• Leveraged Figma's power to design captivating EdTech SaaS interfaces with rigorous testing that guaranteed a seamless user experience, driving adoption.

Dec 2023 – May 2024 · 5 mos · Berlin · Remote

• Leveraging design thinking methodologies to tackle the complex challenge of designing a digital mentorship platform for target users with empathy and creativity.
• Spearheaded immersive and extensive user research with precision that resulted in decoding user behaviours, identifying pain points, and uncovering opportunities, contributing to impactful design solutions with an efficiency of over 80%.
• Translated data into actionable insights, resulting in a 25% enhancement in crafting effective design solutions that specifically addressed challenges identified in extensive user research.
• Lead dynamic ideation sprints, transforming creative ideas into tangible prototypes that captivate and inspire.

Oct 2022 – Jan 2023 · 3 mos · Ravensburg, Baden-Württemberg, Germany · Remote

• Clarified and tailored the initial problem, researched and analysed the data, navigating towards a data-driven pathway for clarity and focus.
• Unearthed key insights and opportunities through extensive qualitative and quantitative research, shaping specific personas and use case scenarios using Design Thinking methodologies.
• Consistently delivering cross-functional initiatives on time and within the given budget.
• Developed empathy map, exposing user and stakeholder pain points, guided by a strategic and systemic approach.
• Cultivated a tangible idea from design sprints, leading to user storyboards, user journeys, and prototypes.
• Designed an appealing brand identity in alignment with the clear concept.
• Executed usability tests, resulting in comprehensive design decisions for an impactful final design solution.

Oct 2021 – Aug 2022 · 10 mos · Berlin, Germany · On-site

• Successfully orchestrated and completed multiple projects simultaneously, showcasing effective multitasking and time management skills.
• Collaborated with team leads to establish and standardize design operations processes using Agile & Lean methodologies
• Utilized various research techniques including open-card sorting, user interviews, and journey mapping to assess user comprehension of designs and concepts.
• Transformed client objectives into user-tested digital interactions via thorough research, sketching, and prototyping.
• Crafted wireframes, user stories, and user journeys for various devices, guaranteeing smooth user experiences.
• Addressed design hurdles with inventive approaches, implementing strategic UX choices for both existing and novel features.
• Identified key performance indicators (KPIs) that drove a 90% increase in efficiency in steering the project and guiding design decisions.

Mar 2017 – Nov 2024 · 7 yrs 8 mos · Mumbai Metropolitan Region

• Applied problem-solving skills to overcome complex challenges, driving the successful implementation of critical business strategies.
• Leveraged deep industry expertise to stay ahead of fashion and e-commerce trends.
• Sourced fabrics for the planned design collection to the actual lineup of the collection's garments.
• Developed digital prints and fabric textures for the collection as per the market, trend, competitors and consumer research.
• User-centric garment design.
• Proactively challenged the status quo, driving innovation and process improvements that streamlined operations and increased efficiency.
• Simultaneously manage and have streamlined communication with the stakeholders.
• Product delivery with full satisfaction.

Aug 2012 – Apr 2013 · 8 mos · Ranchi Area, India

• Worked as a designer as well as handled the production unit.
• Worked on creating silhouettes for women's wear.
• Conducted in-depth inventory management analysis, optimizing stock levels and reducing carrying costs by 15%.
• Helped in increasing the production.
• Participated in the company meetings.
• Helped in final packaging of the garments made in-house.

May 2011 – Jul 2011 · 2 mos · Faridabad Area, India

• Was a design trainee and had worked on projects on women's wear for brands like mango , EDC , kids wear brands like George kids .
• Developed embroidery swatches .
• Helped in getting the ongoing design projects to be completed on time .
• Managed the process between sketching to the final product by interacting with the concerned employees in the production department.
• Volunteered in the company meetings between the Designers and the Buyers.
• Maintained the records for sampling, lab-dips, materials.