Syed Atif Umar

CEO

Bengaluru, Karnataka, India22 yrs 11 mos experience
Highly Stable

Key Highlights

  • 20+ years in analytics and business strategy.
  • Thought leader in data science with multiple patents.
  • Expert in building and transforming analytics teams.
Stackforce AI infers this person is a seasoned leader in Fintech and E-commerce analytics with a strong focus on data-driven decision making.

Contact

Skills

Core Skills

AnalyticsLeadershipData ScienceDecision ManagementAdvanced AnalyticsCustomer CentricityRisk ModelsModel DevelopmentRisk ManagementRisk AnalyticsModeling

Other Skills

Product ManagementBusiness StrategyBusiness IntelligenceFinancial ModelingData SciencesBasel IIForecastingCampaign ManagementCredit CardsCredit RiskLoss ForecastingPortfolio ManagementSASBankingMortgage

About

Professional Summary Leader with 20+ Years of experience in Analytics and Business strategy. I have managed multi-level engagements across E-Commerce, Retail, Risk, Marketing, Finance, Operations and Technology with significant exposure to Revenue and P&L Optimization. I am a thought leader in Data Science, E-commerce and Banking with multiple patents filed. 15+ Years of People Management with experience in building and growing teams Expertise ▪ E-Commerce – Category Design, Product Roadmap, Discovery Optimization – Search/Recommendations, Personalization, Pricing, Selection, Supply Chain, Marketplace and Demand Planning ▪ Banking and Financial Services – Customer acquisition, retention, churn and experience strategies ▪ Data Science Consulting - Solution/Infrastructure Standardization and Deployment across markets. ▪ Setting up teams from scratch and growing them to stable engagements across geographies and functions. Have built and redesigned multiple organizations from scratch in both legacy and start up environments ▪ Strong Problem solving and first principles thinking. Have built multiple solutions which are patented/industry. ▪ Transforming Organisations – Have built the analytics function as a strategic enable to drive decision making, with powerful insights readily served to decision makers ▪ Impact – Have built multiple solutions and capabilities that have driven significant impact for the organisations I have worked in.

Experience

Meesho

Head of Analytics

Sep 2025Present · 6 mos · Bengaluru, Karnataka, India · On-site

  • Lead Analytics across functions - Product, Business, Customer, Growth, Credit, Supply Chain, Market Place, Ads, Finance, Content Commerce, Grocery and AI services
AnalyticsProduct ManagementBusiness StrategyLeadership

Nykaa

SVP - Group Chief Data Science & Analytics Officer

Sep 2023Sep 2025 · 2 yrs · Bengaluru, Karnataka, India · On-site

  • All Things Data - Data Science, Analytics, Biz Intelligence & Data Platforms for Nykaa Group - Beauty, Fashion, Retail, B2B (SuperStore), Nykaa Man and Own Brands (Pvt Labels + Acquired Brands)
Data ScienceAnalyticsBusiness IntelligenceFinancial Modeling

Flipkart

2 roles

Head of Analytics - Category, Marketplace & New Businesses

Dec 2021Sep 2023 · 1 yr 9 mos

  • Leading Analytics for
  • 1. All Categories across Flipkart
  • 2. Marketplace Selection and Seller Growth
  • 3.End to end Analytics for New Businesses - Cleartrip, Shopsy, Grocery and Health
  • 4. Competitive Intelligence and Strategy

Senior Director - Analytics

Sep 2019Nov 2021 · 2 yrs 2 mos

  • Head - Business Analytics, Planning, Market Place, Selection Analytics and Competitive Intelligence
  • Partner with all the business lines in their growth and profitability strategy (Flipkart, Shopsy, FK wholesale and Cleartrip)
  • Build the Value Strategy for Flipkart - Understanding drivers of value at a Customer and Category level.
  • Partner with Marketplace to build Seller Ecosystem and Experience. Driving the growth in selection leading to more choice for customer and growth for seller.
  • Partner with Planning to forecast demand at a granular level to drive efficiencies in supply build up.

Citi

3 roles

Senior Vice President

Promoted

Dec 2015Sep 2019 · 3 yrs 9 mos

  • Part of the leadership team for the COE for Decision Management and Analytics. In current role am leading the Data Sciences and the Analytic Solutions Groups responsible for developing and deploying global solutions
  • Job Responsibilities :
  • Providing thought leadership on the next generation analytics capabilities across – Big Data, Social Media , Pattern recognition (Text/Speech Analytics), Machine Learning Algorithms and Real time solutions.
  • Leading Deployment of Solutions across markets on Product/Offer Palette Optimization (Next Best Offer), Pricing Optimization, Network/Ecosystem optimization, Campaign Tracking and P&L design - 10+ Solutions deployed over multiple markets in Retail Bank and Cards.
  • Site Leader for Learning and Development.
Decision ManagementAnalyticsData Sciences

Vice President ( Decision Management- Advanced Analytics)

Promoted

Jan 2013Nov 2015 · 2 yrs 10 mos

  • Part of the leadership team for the COE for Decision Management and Analytics. In current role am responsible for managing Decision Management for North America SME and Global Mortgage Portfolio.
  • Job Responsibilities :
  • Foster a growing relationship with on-shore partners to scope out analytical engagement opportunities
  • Supporting Customer and Revenue growth through advanced analytics and data based decision management.
  • Supporting Customer centricity through leverage across lines of businesses enabling a customer led franchise.
  • Driving efficiencies in area of information management and campaign measurement.
  • Advanced modeling across customer life cycle – acquisition, cross-sell, retention and conversion.
  • Planning and Forecasting, P&L modeling support.
  • Supporting deployment of best practices across the global markets in Mortgage and Retail Banking.
  • Recruitment, Talent management and career pathing
  • Lead L&D efforts for all techincal trainings across the COE
Advanced AnalyticsCustomer CentricityModeling

Asst Vice President - Retail and Mortgages

Dec 2010Dec 2012 · 2 yrs

  • Lead Marketing Analytics for Small Business Retail Liabilities and Mortgages

Barclays

Asst Vice President - UKRB Credit Analytics

Dec 2009Nov 2010 · 11 mos · New Delhi Area, India

  • Part of the Global Analytics COE for Retail Credit Risk analytics. In current role responsible for model development and monitoring for UKRB. (Products - Home Loans, Personal Loans, SME Loans, Current accounts)
  • Job Responsibilities :
  • Development of new Risk models for Retail Products – Focus on Basel II, Behaviour and Risk Reward Models.
  • Ownership of getting models approved by the central model development committee.
  • Monitoring/Validation of all existing models – for Acquisition, Behavior (Basel II), Collections and Fraud.
  • Calibration of existing models to align model performance and accuracy (focus on Basel Models).
  • Computation of Portfolio PIT and TTC PD, LGD and EAD and Risk Weighted Assets for all Products.
  • Hiring for the Entire Centre. Directly assessed more than 150 candidates and hired 25+ in a span of 10 months.

Fullerton securities & wealth advisors ltd.

Head - Business Intelligence and Analytics

Jun 2009Nov 2009 · 5 mos · New Delhi Area, India

  • 100% subsidiary of Temasek Holdings targeting the Mass Affluent /Lower Affluent consumer segment for wealth management and broking. In this role was responsible for Managing Analytics and Risk management with a dual reporting to the Risk Director and CFO.
  • Job Responsibilities :
  • Setting up the analytics capabilities of the organization – beginning from designing the data warehouse to the Requirement specification of an aggregator system to assimilate consumer data from different products.
  • Development of risk management policy for Securities eligible to be traded in the margin segment and multiplier policy basis asset risk and consumer risk profile.
  • Development of Credit policy for Loan against securities and IPO funding product.
  • Development Cross sell policy and Propensity segment of customers for the spectrum of wealth products.
Risk ModelsModel DevelopmentBasel II

Ge money

3 roles

Head - Risk Analytics

Sep 2007May 2009 · 1 yr 8 mos

  • In this role was responsible for Managing Risk Analytics and strategic planning for GE Capital (Consumer) in India reporting directly to the Chief Risk Officer for GE Capital. Portfolio size was > $2 B comprising of 10 Portfolios across asset classes.
  • Job Responsibilities :
  • Responsible for all Risk and Collections Modeling and Scoring Projects for the entire life cycle of the products, have extensive modeling experience in Cards, Unsecured/Secured Consumer loans.
  • Development of Acquisition, Behavioral, Marketing, Collection, and Fraud Models to predict Good/Bad customers and design strategy basis the same. (Using SAS and SPSS as the Modeling tool)
  • Development of risk reward models for all new product initiatives as well as for existing products.
  • Monthly Reserve Provisioning and Quarterly Reporting of Capital Adequacy for each portfolio – in compliance with BASEL II Norms.
  • Planning, Forecasting and aiding in setting up Loan Policy for different products Loss.
  • Liaison with product managers to develop Challengers for different products based on Statistical Models.
  • Leading Audit and Due Diligence for Risk both internal and Corporate Audit (CAS).
  • Additionally Managed Credit Policy and Portfolio Management for Retail Auto and Lease (Jan’07-Oct’07).
AnalyticsRisk Management

Manager

Promoted

Jul 2006Aug 2007 · 1 yr 1 mo

  • Support Analytics and Planning for Consumer Lending Risk
Risk AnalyticsModelingForecasting

Assistant Manager

May 2005Jun 2006 · 1 yr 1 mo

  • Risk Modeling and Capital/Impairment

American express

Analyst

Jul 2004May 2005 · 10 mos

  • American Express Operates in India providing Credit and Charge card services targeted at the Affluent segment.
  • Job Responsibilities :
  • Performance Analytics and Planning, MIS generation.
  • Liaison with the New Accounts Unit and CIBIL (Indian Credit Bureau) to analyze the new applicants. Monitoring the external agency performances and auditing their results and bills.
  • Agency Segmentation to Benchmark agencies across Geographical Regions.

Tech mahindra (formerly mahindra satyam)

Software Engineer

Jul 2000May 2002 · 1 yr 10 mos

  • Design and Development of Application Software - in J2EE domain

Education

Faculty of Management Studies and Research, Aligarh Muslim University

MBA — Finance

Jan 2002Jan 2004

Aligarh Muslim University

Bachelor of Technology (B.Tech.) — Electrical

Jan 1996Jan 2000

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