Jithin K Haridas — Business Analyst

I’m a Business Analyst specializing in Revenue and Growth Analytics, with experience in high-scale product-led environments like Swiggy and Dineout. My work focuses on understanding user behavior and translating it into measurable business impact, improving conversion, unlocking high LTV cohorts, and optimizing funnels. I work across product analytics, experimentation, and attribution to drive data-backed decisions. At Swiggy, I’ve led analyses influencing supply strategy, improved marketing efficiency through attribution, and driven incremental growth via experimentation. My approach combines cohort analysis, funnel diagnostics, and controlled experiments. Key areas of focus: • Revenue and growth optimization • Funnel and conversion improvement • Experimentation (A/B testing) • Attribution and marketing efficiency • Cohort analysis and LTV modeling I primarily work with SQL and Python, along with BI tools like Tableau, to build scalable analyses and decision systems.

Stackforce AI infers this person is a Business Analyst specializing in B2C growth analytics within the food delivery industry.

Location: Bengaluru, Karnataka, India

Experience: 4 yrs 8 mos