Sep 2023 – May 2024 · 8 mos · Mumbai, Maharashtra, India · On-site

• In my role at UltraTech Cement, I led the management of an AI/ML-driven CRM platform, focusing on improving lead generation and conversion strategies. I oversaw a diverse product portfolio, including a B2B sales catalogue maker and MS 365 Dynamics CRM. Collaborating with both external vendors and internal teams, I ensured a successful product deployment within nine months, launching it across the company's sales and marketing offices nationwide.
• Despite building the product successfully, I discontinued my tenure at UltraTech Cement due to a severe mismatch in expectations out of this role. I hadn't signed up for an entry-level IC role without a career progression roadmap. This role that I performed at UTCL turned out, in reality, to be an entry-level IC role for the 9 months without a future career graph, much to my dismay.

Feb 2021 – Jun 2022 · 1 yr 4 mos · Los Angeles Metropolitan Area

• At Dailylearn, I played a pivotal role in enhancing educational access in India's tier 2-5 towns. By co-founding this innovative phygital platform, I successfully attracted 1 lac subscribers and 6k paid users, even amid the challenges posed by the COVID-19 pandemic. I managed a diverse team of 20 professionals across technology, marketing, and design, and secured ~$1 million in pre-seed funding from Dailyhunt to support our growth.
• Dailylearn was India's first startup that promoted hybrid education with access to quality faculty in tier 2-5 towns and villages of India through remote online classes, as we provided the infrastructure to maintain franchises of our education network across these towns and villages by supplying them with projectors, computers, microphones and video cameras. Post installation of these infrastructure, we also ensured constant help with marketing and PR as the franchises attracted the masses into their study centers.
• While this experiment failed due to covid 19 for a large portion of our tenure, we were able to convert to our plan B, maintaining strong result oriented operations through entirely an online mode of teaching on the web. Towards the end of Covid 19, in 2022, we did start a few franchises in Bihar and UP as well.
• I was responsible for product management, tech and marketing.
• In 2022, Dailyhunt decided to discontinue funding as it did not want to venture further into edtech due to the mammoth collapse of Byju's and the closure of several promising edtech startups in India amidst a funding winter that wrecked havoc worldwide in the startup ecosystem.

Jun 2020 – Aug 2023 · 3 yrs 2 mos

• Started as a Covid relief project for small business owners, I founded an aggregator & marketplace for indigenous products sourced from tier 2-4 towns of India, supporting homegrown businesses during Covid - 19.
• 2,000+ unique impressions daily & GMV of 2 lac in the first month with 0 spend on marketing. 50% increase in revenue m-o-m.
• 8 team members, 100+ vendors & 6 logistics partners across India.

Apr 2017 – Feb 2021 · 3 yrs 10 mos

• As Co-Founder and Chief Product Officer at Sparkplug Technologies, I played a pivotal role in launching 4SL, focusing on product customization and client implementation. I successfully signed multi-million dollar contracts with government entities to establish digital classrooms in remote areas. My efforts led to the execution of over 100 pilots, creating a network of 25+ digital schools across North and Central India, while managing a diverse team and achieving significant annual revenue.
• I led strategic partnerships with NGOs and Philanthropic Foundations like Ekal Foundation, Pratham Foundation, UNICEF, etc. to market and sell the product.
• Our efforts were covered by major news channels such as CNBC, CNN & NDTV and the press and print media such as HT, ToI, Tech in Asia and YourStory, etc.
• We were privileged to win several leading industry awards and recognition from world-renowned institutions such as NTT Data, mBillionth, Startup India, Startup Chile, ASME, etc.
• From 2017-2019, I oversaw the implementation of the product on a large scale as we struck multiple million dollar deals with the governments of UP & Uttarakhand to install our digital classrooms across these states, in what was touted to be a significant change in the educational ecosystem for rural and remote India. We also partnered with leading satellite companies and telecommunications providers to ensure long-standing and strategic growth opportunities in the field of communication, telephony and the Internet.
• I managed the P&L for the product division and ensured operational efficiency while managing a team of 15+ people in the 4SL Business Unit.
• We also hired 10+ contractual resources to build CRM/ERP products for a few clients in the US and I was responsible for executing delivery of these projects besides overseeing P&L for 4SL.
• In 2019 following the spread of Covid 19 in India, we shut down operations and stalled 4SL until an indefinite time.

Jan 2014 – Apr 2017 · 3 yrs 3 mos

• At Sparkplug Technologies, I played a pivotal role in developing 4SLearning, a groundbreaking social edtech product that creates digital classrooms in remote areas without access to the Internet or electricity.
• My leadership of a diverse team enabled the integration of advanced AI/ML and Computer Vision technologies, achieving nearly 100% adoption in rural communities. Our efforts were recognized with multiple awards and significant media coverage, highlighting our commitment to educational innovation.
• We were adjudged one amongst the top 5 teams selected from a pool of 2200+ applications in the IIM Ahmedabad Accelerator and Incubation program, winning equity-free grants and other benefits from IIM - A. We were also trained on entrepreneurship and product development by the senior-most faculty who flew down from UC Berkeley to India for 3 months.
• Having received mentorship and guidance from stalwart entrepreneurs and professors of practice, we developed 4 iterations of the product from 2014 to 2016, eliminating the need for large packaging of product and a robust hardware kit - minimizing its sizing to a more compact and enduring design, all while ensuring high quality of delivery and outcome-oriented learning for rural and suburban students, leveraging high end technologies such as gesture recognition, AI/ML driven analytics and customized/personalized learning for students that monitored their behavior and response to examinations and tests.
• In addition to 4SL, I also drove client implementations for several edtech and consumer tech products for marquee clients like MMYT, Indigo Airlines, Wendy's and ISAAA NY.
• I was responsible for pre-sales, solutioning, delivery and building client relationships while gathering requirements from the client, analyzing with the team on their feasibility, ensuring client communication at all stages of SDLC and expediting success of the product by chalking out effective GTM strategies through growth hacking & marketing.

May 2011 – Dec 2013 · 2 yrs 7 mos

• At Meridian Radiology Services Pvt Ltd, I played a pivotal role in developing Dr Smarts, an innovative learning platform tailored for medical students. My responsibilities included managing the entire product lifecycle and overseeing P&L for operations in India, which resulted in impressive annual profits exceeding $4M. Leading a diverse team of over 25 professionals, I focused on driving product success through collaboration and strategic planning.
• I was responsible for the success of the entire business unit and worked closely with the team in the US to build and market this product, establishing strategic partnerships with vendors, clients in the pharmaceutical space and medical students in universities and hospitals who would be the end users of the product.
• My work in translating high level technical documents to business requirements and forming the bridge between business, technology and marketing teams was appreciated by the founder of this venture. This venture raised ~10 mn usd in 2011 and was funded by prominent VCs in the US. The total team strength exceeded 50 people, both in the US & India offices.
• We onboarded 10+ pharmaceutical companies on the platform and had almost 10K+ medical students appearing for the preparatory tests every year. The platform was built by engineers in India and the US offices using LAMP stack with the UI/UX designed by a team of design thinkers from D Labs, Stanford University.

Feb 2010 – Apr 2011 · 1 yr 2 mos

• Led end-to-end product strategy and execution for a suite of healthcare technology solutions, including Radiology Information Systems (RIS), EHR/EMR platforms, and licensing & credential verification systems. Owned the product lifecycle from ideation to deployment, driving a 40% improvement in radiologist workflow efficiency and significantly reducing report turnaround time.
• Collaborated closely with radiologists, hospital administrators, and compliance teams to translate complex clinical and regulatory requirements into scalable product features. Spearheaded the integration of RIS with EHR/EMR systems, enabling seamless patient data exchange and improving diagnostic accuracy and care coordination.
• Directed Agile product development, managing cross-functional teams across engineering, QA, and design. Implemented sprint planning, backlog prioritization, and release management processes, increasing development velocity by 30% and reducing production defects.
• Built and optimized licensing and credential verification workflows, ensuring compliance with international healthcare standards (e.g., HIPAA equivalents). Automated credential validation processes, reducing onboarding time for radiologists by over 50% and enhancing platform scalability across geographies.
• Drove data-informed decision-making by defining KPIs, conducting user analytics, and implementing feedback loops. Launched key features such as automated report distribution, AI-assisted triaging, and audit-ready compliance dashboards, contributing to higher client retention and revenue growth.
• Partnered with sales and marketing teams to position products effectively in competitive markets, resulting in successful enterprise client acquisitions and expansion into new regions. Established strong stakeholder communication, aligning product vision with business goals and delivering measurable impact on operational efficiency, compliance, and user satisfaction.

Jan 2009 – Feb 2010 · 1 yr 1 mo

• As the founder of iGain, I launched an innovative e-commerce deal boosting platform during a challenging economic climate. I partnered with a development center in Noida to design a unique classifieds platform, successfully achieving a GMV of over 2 lac per month in our first year. My role encompassed managing operations and nurturing client relationships across various sectors, including e-commerce and hospitality.

Sep 2010 – Present · 15 yrs 6 mos

• I provide fractional product management, UI/UX & marketing services to startups that can't afford to go to MBB/Big 4. Since 2010, I have offered innovative services and solutions to a few startups based out of Delhi & Mumbai because I have been self-employed & had time for extra work. Working with startups is like an experiment - you try to achieve favourable outcomes but not every circumstance is aligned in your favour. So there are 99%+ chances that your startup work will eventually fail, but those that enjoy the thrill and excitement of setting up ops from zero find it exciting to work with startups. Startups are risky; you should never expect stability or constant income from these companies. And, do not expect long term association with these cos either. It is a short term gamble. I've worked and failed with many startups, but I didn't have other options - so I can't complain.
• As of 2026, I am looking to pick up development, design and marketing projects. We maintain a selective pool of contractual employers who are hand-picked through rigorous interviews, and provide the very best of development capabilities in MERN/LAMP/AI & ML/Cloud & DevOps. Our CTO has 25+ years of experience managing technology companies and we are HQ-ed in London with our MD heading our international business development efforts.
• I have worked with a few unicorn startups like ShopClues, RateGain, Nature's Bounty Inc. and a few well established companies like EPW, Conde Nast, Grass Roots Group, etc. in the last 15+ years of my career.
• For international clients, my rate is a flat 50 USD/hr for product strategy advisory, marketing & design work. This is the lowest it can get. I keep it minimal so that we can attract early stage startups as well.
• For Indian clients, I charge between Rs. 3000 to Rs. 5000 per hour depending on the nature of the assignment.
• We undertake product strategy workshops for enterprises and startups and conduct executive coaching, visit: www.anikbiswas.co.in

Feb 2010 – Oct 2010 · 8 mos · Noida, Uttar Pradesh, India

• I cracked an extremely competitive placement with Nucleus Software, one of India's oldest and largest fintech product companies by getting selected as one amongst 10 from a pool of over 1000 students in an off-campus placement drive.
• During my tenure as a Software Engineer Trainee at Nucleus Software, I was involved in CMMi Level 3 QA activities and led project management efforts as the PMO Lead. My work in PMO encompassed creation of project documentation and processes related to the entire project lifecycle controlling, monitoring and maintaining project status for all the projects of General Motors Acceptance Corporation across the globe. I was responsible for the smooth functioning of projects and guided the project managers to follow audit guidelines laid down by the QA team in Nucleus Software. I aligned the project managers with the quality standards set by the QA teams and conducted several process checks and internal audits during my tenure, increasing the average project alignment and standardization with CMMi 3 level processes to around 70-90% for each project achieving high standards of assurance and quality.
• Further, I developed insightful dashboards and weekly reports for CXOs, showcasing key metrics and KPIs.
• My creation of a unique PM scorecard significantly improved project operations, earning me recognition from the COO and BU Head for my innovative contributions.
• I was also responsible for the solution architecture of several fintech modules including system design, database design and baselining of code, standardizing operational tasks to align with each project's unique needs and requirements - signaling my efficiency as a project management expert, and creating opportunities for the project manager to focus on client delivery as I ensured a consistent backend progress in terms of operational efficiency.
• I also successfully completed an organizational wide training program in PL-SQL and JAVA for fresh engineering graduates.

Jan 2010 – Jan 2010 · 0 mo

• Felt out of place in a mass-recruiting services company & exited on the same day of joining; offered a trainee role straight through campus placement.