Russell Perry FCIM — Business Development Executive

ABOUT ME I’m a strategic, commercially minded brand, marketing and operations leader having scaled global B2B, D2C and B2C organisations across healthcare & wellbeing, financial services, luxury goods, technology, sport and entertainment. I turn complexity into clarity, building brands, operating models and growth engines that deliver momentum, measurable performance and commercial impact for global businesses. I’ve operated at board/ExCo level, led international teams, owned multi-million-pound budgets and P&Ls, and worked comfortably across strategy, governance, operations, digital infrastructure engagement and execution. WHAT I BRING 🧠 Brand Strategy, Positioning & Value Proposition Development Repositioning brands and propositions, defining strategy, building architecture and shaping identities that unify stakeholders, strengthen reputation and support long-term growth. Commercial & Operational Leadership Experience running day-to-day operations, aligning strategy with delivery, owning budgets and performance metrics, and building scalable frameworks across governance, planning, process and reporting. B2B Growth, Digital Performance & Engagement Full-funnel, data-led growth engines, spanning acquisition, ABM, conversion, retention and lifetime value, underpinned by CRM, digital platforms and insight-led optimisation. Creative, Events & Community-Led Engagement From global brand platforms to high-impact events and partnerships, I connect strategy, storytelling and experience to drive engagement, participation and value across professional and member-based audiences. Leadership Across Markets Extensive experience leading multi-disciplinary teams and partners across the UK, Europe, US, AsiaPac and the Middle East, working autonomously while influencing senior stakeholders and boards. WHY HIRE ME 🚀 Scaled NEOM’s Media Industries, Entertainment & Culture + Health & Wellbeing sectors delivering 240%+ growth, while helping shape the operational and governance foundations required to scale internationally. Delivered 5:1 ROI, 130% traffic growth and a 38% uplift in conversion through integrated, insight-led growth and digital performance frameworks. Played a key role in GSK’s global brand transformation, supporting the rollout of a new operating model, digital brand hub and governance framework, resulting in 250k social impressions and 97% positive sentiment post-launch. Former Managing Director and operational responsibility leading a large team with multi-million P&L responsibility, delivering 58% gross margin and 27% EBITDA and helping drive a successful M&A.

Stackforce AI infers this person is a strategic leader in Brand Marketing and Operations across B2B and B2C sectors.

Location: London, United Kingdom

Experience: 9 yrs 6 mos