Nov 2019 – May 2023 · 3 yrs 6 mos

• ✨ IT WAS A JOY TO LEAD DELOITTE’S FIRST EVER MARKETING STRATEGY CENTER OF EXCELLENCE AND AN AWESOME TEAM.
• Built a best-in-class center of excellence responsible for brand strategy through to demand generation. Responsible for repositioning efforts centered on shifting perception and driving growth. Responsible for a group of 75+ brand and marketing professionals across the U.S. and India.
• Brand Finance (2020, 2021, 2022, 2023): 'Most Valuable and Strongest Commercial Services brand in the world'
• Summit Awards (2021): Coronavirus Comms and Integrated Campaign, B2B Award for "Come Together"
• Stevie Awards (2021): Gold: World Remade, Deloitte Insights App, and Fast 500 & Bronze: Come Together, Holiday Retail Survey, and Global Employer Services
• ANA B2 Awards (2020): 'B2B Large In-House Agency of the Year'

Jun 2018 – Nov 2019 · 1 yr 5 mos

• 📐 REDEFINED HOW DELOITTE DEVELOPS, DEPLOYS & MEASURES MARKETING, CLIENT ENGAGEMENT AND COMMUNICATIONS.
• Leveraged insights and creativity to strengthen the Deloitte brand, forge deeper relationships with clients and drive growth.
• Brand Finance: 'Most Valuable and Strongest Commercial Services brand in the world' (2019)
• CIM Marketing Excellence Awards - 'Best Brand Building Campaign' - Deloitte Do (2018)

Jul 2015 – Jun 2023 · 7 yrs 11 mos

• 🟢 WHAT A FANTASTIC RIDE THIS WAS! GOT THE CHANCE TO EVOLVE THE DELOITTE BRAND, REIMAGINE HOW DELOITTE GOES TO MARKET AND DRIVE GROWTH FOR A $50BN BUSINESS.

Jul 2015 – Jun 2018 · 2 yrs 11 mos

• 👩🏼‍💻 ROLLED MY SLEEVES UP & DESIGNED DELOITTE’S DIGITAL VISION AND STRATEGY.
• Built, operationalized, and inspired a team of 45+ digital marketing professionals in the execution of the strategy.
• Featured in ‘Building Digital Culture’ - Chartered Management Institute's Book of the Year (2018)
• Corporate Financial Awards - 'Best online report' Gold - Deloitte Impact Report (2018)
• B2B Marketing - 'Brand of the year' (2017)

Feb 2014 – Jul 2015 · 1 yr 5 mos · London, United Kingdom

• 💻 THIS WAS A BLAST. I GOT THE CHANCE TO DIVE INTO THE BEAUTIFUL WORLD OF DIGITAL, TECHNOLOGY & TRANSFORMATION.
• Led CEOs, CMOs and CIOs in digital transformation efforts fueled by the intersection of technology and customer insight.
• BRANDS: Sony, Astra Zeneca, Interactive Investor, Cunard, Pernod Ricard and French Connection
• Best FTSE 100 Corporate Website (2015) - AstraZeneca
• Cannes Lions Pharma Grand Prix (2015) - AstraZeneca
• W3 Awards - Silver, Branded Content (2015) - Cunard
• Cruise International Awards - Best Luxury Cruise Line (2015) - Cunard
• The Digitals - 'Web Optimisation Winner' (2014) - Cunard
• Lovie Awards - Shortlisted for Animation, Online Advertising & Branded Content (2015) - Cunard
• Digital Impact Awards - ‘Best use of online video’ (2014) - Sony
• The Drum Dadi Awards - ‘Best App & Campaign’ (2014) - Sony

Dec 2010 – Feb 2014 · 3 yrs 2 mos

• 🏦 HAD TONS OF FUN PUSHING CREATIVE BOUNDARIES FOR THE FINANCIAL SERVICES INDUSTRY.
• Drove the strategic and creative evolution of financial services brands to deliver on their business ambitions. Led multiple global client & inter-agency WPP relationships.
• BRANDS: HSBC, first direct, Rolex
• IPA Effectiveness Award (2014) - first direct
• Campaign Big Awards - Gold (2014) - first direct: "The Unexpected Bank"
• WHICH? Awards ‘Best banking brand’ (2014) - first direct
• Festival of Media - Global finalist (2012) -HSBC: "The Ideas Exchange"

Apr 2008 – Dec 2010 · 2 yrs 8 mos

• 📱 GAINED A TRULY GLOBAL PERSPECTIVE AS I LAUNCHED NOKIA'S FIRST EVER SMART PHONE.
• Oversaw 40+ JWT network offices across six continents in the strategic deployment and global activation of Nokia's flagship smartphone campaigns. Actively integrated Nokia’s global brand agencies and global network agencies.
• BRANDS: Nokia

Jun 2004 – Apr 2008 · 3 yrs 10 mos

• 🌍 WORKED REALLY HARD AND LEARNED THE IMPORTANCE OF GLOBAL BRAND STRATEGY.
• Managed the strategic and creative development of global brand campaigns for CPG businesses, activated in 30+ markets.
• BRANDS: Mondelēz International, Kraft, Kellogg's, Coty, Nabisco