Maddy Hague

Head of Design

Minneapolis, Minnesota, United States15 yrs 8 mos experience

Highly Stable

Key Highlights

18 years of experience in graphic design and branding.
Led teams to achieve significant revenue growth.
Expert in data-driven and customer-centric design.

Stackforce AI infers this person is a Marketing and Creative Direction expert with a focus on B2C branding and design.

Contact

Skills

Core Skills

Creative DirectionSocial Media MarketingProject ManagementGraphic DesignMarketingBrand DevelopmentCorporate BrandingArt Direction

Other Skills

MentoringCommercialsTeam LeadershipWeb DesignAfter EffectsSurface DesignAdobe Creative SuitePackagingPrint DesignGraphicsTypographySocial MediaSurface Pattern DesignDisplay AdvertisingBranding

About

PORTFOLIO: www.maddyhague.com With 18 years of experience in graphic design, art direction, and branding, I am a passionate and innovative creative leader who drives results through data-driven and customer-centric design. As a Creative Director, I have led both large and small teams of talented designers and copywriters who create engaging and effective campaigns for direct mail, social media, and display channels, reaching millions of customers and driving revenue growth. I have a proven track record of developing and implementing creative strategies, processes, and best practices that align with the company's vision and goals. I excel at mentoring and developing my team members, building and maintaining strong cross-functional partnerships, and presenting and communicating my ideas with clarity and confidence. My broad range of experience as an individual contributor allows me to effectively and thoughtfully lead complex, cross-channel campaigns. I am always eager to learn new skills and technologies, and to explore new ways to enhance brand and customer experience.

Experience

Skylight

2 roles

Senior Creative Director / Head of Creative

Promoted

Apr 2025 – Present · 11 mos · Remote

Creative Director

Mar 2024 – Apr 2025 · 1 yr 1 mo · Remote

Led the Creative team, scaling the team from 2 FTEs to 7 in a year to support rapid business growth
Initiated and led a brand refresh supported by internal talent that reduced time-to-market by 75%+ and saved the company $400K+
Led the team to unlock paid social statics for the company and sharpen UGC video creative, delivering Q4 paid social results that consistently hit 2-3x vs. benchmark
Managed agency partners supporting Creative across multiple channels, including packaging, TV/streaming, and performance media
Managed $1MM+ in Creative budget, making judicious investments to upgrade creative quality without overinflating expenditures

Social Media MarketingMentoringCommercialsArt DirectionTeam LeadershipCreative Direction

Shutterfly

2 roles

Creative Director, Paid Channels

Aug 2022 – Feb 2024 · 1 yr 6 mos · Eden Prairie, Minnesota, United States

Led Print and Performance (Social, SMS, App, and Display) teams of 12, including designers, copywriters, video editors, and people leaders
Implemented the new Paid Social team and established data-driven Best Practices to increase ROAS on channel ads up to 10x in 4 months
Researched, onboarded, and oversaw vendors and agencies that support the Paid Social channel
Developed new Direct Mail process for quick-to-market creative that reduced time in creative hands by 66%.
Oversaw cross-channel integrated campaigns that touched Site, E-mail, Direct Mail, and Paid Social Media
Two-time company-wide Top Shot Award winner for driving significant business impact with our Costco partnership and improving Q4 2023 Paid Social ROAS by 38% year-over-year

Creative DirectionArt DirectionPresentation SkillsCreative Problem SolvingE-commerceSocial Media Marketing+14

Associate Creative Director, Direct Mail and Partner

Jan 2021 – Aug 2022 · 1 yr 7 mos · Eden Prairie, Minnesota, United States

Developed, mentored, and provided creative oversight to four direct reports
Oversaw designers working on Direct Mail pieces to ensure consistency in work
Re-envisioned process for larger scaled Direct Mail projects in partnership with Creative Operations to give more focus to creative outcomes and requested feedback in each round
Managed cross-channel integrated campaign teams for key business moments, including Grad 2022 and Grad 2023
Managed, designed, and art directed Shutterfly's 2021 and 2022 Holiday Catalog, a $30M+ revenue driver for Q4 business
Built collaborative relationships with key partners across the organization to ensure all business objectives were met in creative

Creative DirectionArt DirectionPresentation SkillsCreative Problem SolvingCatalog LayoutE-commerce+13

Sleep number corporation

Principal Digital Designer

Nov 2015 – Jun 2020 · 4 yrs 7 mos · Minneapolis, Minnesota

Established and built the Paid Social channel as lead designer, supporting other digital channels like site and e-mail as needed
Leveraged testing and competitive research to push creative and deliver a +26% engagement rate year-over-year while decreasing CPQUV by 12%
Improved shareholder outlook by leading the design of the first ever Corporate Responsibility & Sustainability Report, moving Social and Environmental disclosure rankings from high risk to low risk
Served as primary designer for high visibility projects, including the branding the company's community relations program, the Pride campaign, and the company's bed-in-a-box brand
Developed and mentored junior talent

Creative DirectionArt DirectionPresentation SkillsWeb DesignSketch AppAfter Effects+18

Wunderman thompson

Contract Senior Designer

Oct 2014 – Nov 2015 · 1 yr 1 mo · Minneapolis, Minnesota, United States

Oversaw the design and direction of Best Buy's Mobile Buyer's Guide, pitched new creative content to key partners, and managed a team of production artists
Overhauled the design system of automated transactional emails to fit newly launched Best Buy branding
Designed creative for Best Buy's online weekly ad and several high profile display ad campaigns

Art DirectionPresentation SkillsE-commerceTeam LeadershipMarketingEmail Design+3

Freelance

Freelance Creative Director / Graphic Designer

May 2012 – Present · 13 yrs 10 mos · Minneapolis, Minnesota, United States

Worked with clients on branding, web, social, display, print, art direction, and surface design needs
Past clients include: Target, Garven, Minted, Greenvelope, Zazzle, Jasper+Black

Creative DirectionArt DirectionWeb DesignAfter EffectsSocial Media MarketingMarketing+13

Target

Art Director / Graphic Designer

Jul 2006 – Jun 2012 · 5 yrs 11 mos · Minneapolis, Minnesota

Awarded AIGA Minnesota Design Award and HOW InHOWse Design Award for the 2010 Club Wedd Registry refresh
Awarded a patent for my 2011 gift card design, featuring a handheld "whack-a-mole" game
Designed several celebrity partnership brands and their packaging systems
Lead all art direction and design for the company's seasonal packaging program, overseeing supporting production designers
Designed and art directed marketing materials across store departments, including signage, catalogs, packaging, and other collateral

Art DirectionPresentation SkillsMarketingAdobe Creative SuitePackagingPrint Design+6