Apr 2023 – Present · 3 yrs 1 mo · Noida, Uttar Pradesh, India · On-site

• Responsible for setting up and scaling India's fine jewellery e-commerce business, explicitly handling product management and technology, and making strategic decisions around all company functions while managing P&L.

Jan 2021 – Feb 2022 · 1 yr 1 mo

• Handled all the phases of SDLC –Requirement Gathering, Competitive Analysis, PAD/SRS Creation, User Story writing, Simplified UI/UX, Wireframe Designing, Release Planning, Gap Analysis, UAT, Market Research & Data Analysis, Cross-team collaboration, Team Management, Roadmaps, Department and company process and policy revamping.
• Cross-Functional Leadership
• 1. Managed cross-functional teams that harmonized innovative strategies to accomplish objectives and boost long-term profitability with cross-functional teams on Product from strategy, roadmap, requirement gathering, development, testing, deployment, and performance measurement based on customer data and market insights.
• 2. Strengthened communication and transparency with teams by 40% and reduced product failures at customer sites by 18%
• 3. Supervised the marketing, merchandising and creative team to innovate the overall campaign strategy across the channels and delivered organic campaign growth by 11%
• 4. Led Product and UX/UI team of 16 members, accelerated the productivity by 15% and reduced the teams churn rate by 50%
• Process and Policy Optimisation and Implementation
• 1. Restructured and improvised work process flow, policies for Product, UX and Creative teams to stimulated the productivity of members both offline and online.
• 2. Created Design system with UX/UI team.
• 3. Product, UX/UI and Creative team mentoring by implementing learning structures and programs across the company.
• 4. Implemented tools for task management, AB test, User testing, Session recording, Heat-Map, Communication tools and set up the frameworks for measuring the impact and growth in product and team.
• 5. Automated the business logic funnel data dashboards for regular monitoring.

Jan 2020 – Dec 2020 · 11 mos

• Data-Driven Product Strategy and Growth Hacking
• 1. Identified target markets for promotional efforts via statistical analysis of demographic information and previous usership figures.
• 2. Created product positioning strategies to achieve optimal market penetration and prune the detailed product roadmap using AGILE Methodology on JIRA.
• 3. Accelerated Conversion by 28% | Revenue by 200% & evaluated overall funnel of all 3 devices (Mobile, Desktop, Tablet).
• 4. Administered 38 landing page efforts to increase conversion rates.
• 5. Optimized Internal Search algorithm and attained the conversion by 18%
• 6. Reduced complexity of existing product customization feature and increased the conversion by 21%
• 7. Improvised organic growth by revamping overall customer journeys and through content sites with a headless architecture that can be scaled across geographies in different languages.
• 8. Pruned the details of products pricing strategy, pricing structure, offer engines, Pay in Installments features and post-purchase process for the overall growth of business and to give a wider playground to different teams.
• 9. Defined and set up the customer service flow, agent flows, self-help desks (FAQs), Chatbots and Customer reviews.
• 10. Used Adobe Analytics, Google Analytics, Heatmap, User test, AB testing and other analytical tools to analyze user behaviour to validate the impact of the feature developed & plan future releases accordingly.
• 11. Design the processes, manage benchmarks, product demonstrations, testimonials, the detailed data flow of quantitative and qualitative test metrics that the business needs & understand the user behaviour and continuously improve the user experience.
• 12. Incorporate product changes into marketing messages to drive customer engagement and firm profits.

Feb 2022 – Mar 2023 · 1 yr 1 mo · Bengaluru, Karnataka, India · Hybrid

• Successfully implemented a PIM service to manage 500K products, reducing the time-to-market from 30 to just 6 days, resulting in significant cost savings and increased revenue.
• The system maintains and serves data according to channels while ensuring consistency, and improving decision-making and efficiency.
• Future integration with tools such as E-configurator could streamline product data even further.
• The project has saved significant value for the business, enhancing customer satisfaction and the company's competitive edge.

Jun 2021 – Feb 2022 · 8 mos · Dubai, United Arab Emirates · Hybrid

• Building integrated B2B e-Marketplace
• /procurement ecosystem for pharmaceutical brands, distributors and retail.
• We connect brands directly with the customers over an online platform backed by intelligent AI powered supply chain.
• JollyRX Is an Integrated B2B e-Marketplace/procurement ecosystem for Hard-to-Find Medicines & Diagnostics
• Problem: Millions of SKU spread across large geographies over a highly fragmented & complex Supply chain which deduces to higher operational cost and wastage
• Solution: Connecting the Manufacturer directly with the customers over an online platform with Marketplace using an intelligent AI powered supply chain.
• Mission: 100% Availability & Accessibility of Hard to find medicines & diagnostics directly from the Manufacturer
• Vision: Enabling Faster & Cheaper worldwide access to all the Genuine Medicines & Diagnostics
• Benefits:
• Consumer: Cheaper Alternates, Quick delivery, Reduced Prescription Bounce Rate, Real time order tracking
• Manufacturer: Demand forecasting, real time inventory, avoid stock outs and excess inventory, Worldwide patient coverage
• Nutshell: Overall Lesser cost for Healthcare & thus increasing the insurance coverage for all.

Mar 2017 – Dec 2019 · 2 yrs 9 mos · Meerut, Uttar Pradesh, India

• MICTech Business Labs is a global IT start-up that deals in IT services and business solutions that partners with its clients to simplify, strengthen and transform their businesses to the next level.
• 1. Standardized the software development, operational and execution life cycle of the company.
• 2. Delivered 22 products that provided high value and growth to our clients and their customers.
• Improvised 30% YoY growth to our clients.
• 3. Engineered new software applications roll-outs across many industries and stakeholders like EdTech, E-commerce, Real Estate Management, ERP and People Management.
• 4. Researched, illustrated and architected scalable applications for information identification, extraction, analysis and retrievals.
• 5. Built an outstanding and skilled team of software engineers and developers which significantly boosted the overall success of 6 organizations.
• 6. Directed application software design and development across a 15-member development team while remaining focused on meeting client needs for functionality, timeline and performance.
• 7. Consulted regularly with the internal team on application development project status, new project proposals and software-related technical issues.
• 8. Collaborated with cross-functional teams to analyze potential system solutions, create software solutions based on evolving client requirements elevating overall experience, functionality and performance.
• 9. Prepared detailed reports on updates to project specifications, progress, identified conflicts and team activities.
• 10. Hands-on experience product design from mock-ups to application with Balsamiq, Adobe Illustrator, Adobe XD, PHP, MySQL, JS, AJAX, JSON, HTML, CSS, Android, AWS, IBM Bluemix.
• Specialities: Agile, Waterfall, Scrum, SDLC, End-to-End Product Management, Risk Management, ROI Analysis, A/B Testing, QA, Roll-outs, Support, Cost Optimization, Client Relation and Presentation.

May 2016 – May 2020 · 4 yrs · Noida, Uttar Pradesh, India

• MyShikshak is a global marketplace & workplace for connecting Learners with nearby tutors for home and online tuition in 4 tier 2 cities. The goal is to simplify the process of hiring tutors & managing the learning process. Other services include Quizzes, Performance Analysis and Tracking.
• 1. Aligned organizational objectives with the company's mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
• 2. Conducted target market research to scope out industry competition and identify advantageous trends.
• 3. Executed end to end product planning, product design, development and release cycle.
• 4. Developed and planned the key operational initiatives to drive and maintain substantial business growth.
• 5. Maintained agile, responsible organization with sustained revenue growth by monitoring industry forecasts, honing budgets and adjusting marketing strategies.
• 6. Devised processes and policies for all the departments.
• Scaled the product from 0 active users to 50K+ users with 3K+ students and 2.5K tutors.
• Patent:* System And Method For Personalized Education Content Delivery According To Understanding Of Individual User.

Jan 2015 – Dec 2016 · 1 yr 11 mos · Meerut, Uttar Pradesh, India

• Geo-coordinated virtual guide, intelligent tour planner and AR content for tourists across India.

Mar 2014 – Dec 2014 · 9 mos · Lucknow, Uttar Pradesh, India

• MIC OTTS: A web and app-based real-time token tracking system for banks, with hassle-free cash,
• drafts and cheque deposits and transactions

May 2011 – Jun 2016 · 5 yrs 1 mo · Greater Lucknow Area

• Started freelancing from my school days with a service-based company and that continued through my college days as well.
• 1. Worked on UX/UI, starting from sketching mockups to converting PSDs to HTML, CSS, JavaScript, AJAX and JSON code as well as handled server and server-side scripts.
• 2. Designed, Coded, Debugged, monitored projects 18 projects around E-commerce, ERP systems, Yellow pages directories, Customer support platforms, Edtech, HRMS, Company websites landing pages for continuous improvement.
• 3. Used programming capabilities in PHP, SQL and JavaScript and other libraries and frameworks as needed.
• 4. Hands-on experience using Apache web servers and cloud servers like AWS, Google Cloud.
• 5. Oversaw troubleshooting of technical issues to solve problems quickly and efficiently.
• 6. Kept abreast of emerging technologies, software and trends and project applications.
• 7. Pitched in to assist senior developers to meet pressing deadlines during understaffed periods.